Perodua exceeded its 2017 sales target of 202,000 units by posting vehicle sales of 204,900 units last year. That’s 1.1% lower than the 207,100 units registered in 2016, attributed to challenging market conditions, intense competition and strict hire purchase guidelines.
However, the Rawang-based carmaker comfortably extended its market leading position to 12 years, while maintaining market share at above 35% (35.6%, 0.1% lower than in 2016). “The momentum carried by the Bezza in the earlier part of 2017 and the continued demand for our other models have helped make us the top-selling carmaker in Malaysia for the 12th year running,” said Datuk Aminar Rashid Salleh, president and CEO of Perodua.
As detailed in a separate piece earlier, the new Myvi has been an instant success for Perodua, gaining 36,000 bookings in less than two and a half months after order books opened in November 2017. Of this, 11,000 units have been delivered. The ratio of orders is currently at 85% for the 1.5 litre variants and 15% for the 1.3 litre model. As P2’s original projection was 55:45, the company has backlog to clear, but it’s a “good problem to have” as margins for the top model are higher.
Production in 2017 declined by 6% to 200,000 units, in tandem with the slightly lower sales. All other parameters went up, including service revenue (up 12%), service intake (up 3%), and revenue from parts and accessories (up 7%). Aminar said that the current forex situation, where the ringgit has regained ground from the US dollar, is also benefiting Perodua’s bottom line, as the company imports in USD and Japanese yen.
The P2 chief also pointed to the higher service intake ratio for post-warranty cars, which rose from 32% to 36% last year. This means that more customers are choosing to continue servicing their cars with Perodua after the expiration of their warranty.
Looking forward, Perodua is setting a sales target of 209,000 units for 2018, which is 2% higher than 2017 sales. “Based on our internal calculations, we expect the total industry volume to increase to 590,000 units in 2018, which could see our market share sustained at slightly above 35%,” Aminar said, citing favourable economic conditions and continued momentum from the Myvi as push factors.
Aside from selling new cars, after-sales is a big and growing revenue stream for Perodua. Service intake is expected to grow by 1.9% to 2.14 million this year, and the network will be upgraded accordingly.
“While we look to further increase our sales this year, we are also aggressively growing our after-sales business to meet the expected increase in the number of customers moving forward. This will be done by upgrading current facilities to have more bays and by further improving our people’s competencies. This will reduce customer waiting time while at the same time increase intakes,” Aminar explained.
As for corporate responsibility, P2 will be undertaking a few long-term projects targeted at youth and sports. Perodua’s partner Daihatsu has chosen to go into badminton and the US$350,000 Perodua Malaysia Masters international tournament is now happening in Bukit Jalil, with the finals taking place this Sunday. The Perodua Eco Challenge is another long-standing CR programme by the carmaker.
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Big massive bonus of 10-months lar like this….
Mazda 14 models but sales worst than BMW… Sohai luxury price & no discount company.
Mazda is premium brand. U want cheapo, go nxtdoor P1..
Amazing. Even without Government help and orders, Perodua can sell nearly 210k cars. All on its own.
I think if Government changes their order to Perodua for PDRM, KDRM, TUDM, TLDM, Bomba, JPJ, Immigresyen and hundreds of Government departments….Perodua will have 300,000 sales.
I think Sparco (forgot its name) the agency that orders tens of thousands of cars from Proton for Government use changes to Perodua…..Perodua also will do 400,000
Rather than more cars and pollution. Government staff can use public transports, to also reduce public spending. Doubt their service efficiency will be affected anyway.
It is with Government help in the form of taxing others.
1 million Myvi owners and all VERY HAPPY.
Go to any Perodua forum online…..all praises by Perodua owners. They sing PRAISES about their SC also. They work hand in hand with SC to sort matters out
And every single Perodua owner make sure their children also buy Perodua. It is like a bacteria that keeps multiplying. All PErodua owners always recommend to all their friends to buy Perodua.
P2 success stories are all the help from Toyota and Daihatsu lorr.. Duhhh
Yes true any car salesman should learn from Perodua.
Tak payah pergi jauh2 sampai ke China nak belajar car sales.
P2, Toyota, Daihatsu, Mazda alliance 》50% market share
RV of jepunis cars is just salesman fantasy.
200,000 units of car x Average RM40k per car = RM8 Billion of proceed from new car business. Excluding maintenance fee. Man, that revenue is awesome. Coming from non-public listed company.
Interest earned by hire purchase @ 3% @ 7 years = RM32 million. I think my math might be incorrect, but this numbers drive me nuts. Thanks Driven for bring car news to us.
Gladly umw epf owned a piece of p2. Syukur..
Increased figures dun say anything in a enlarging market size. More importantly r they predicting to increase market share % or just stagnant?
P1 70k unit ciput.
Big thanks to Proton ads with pantun sindir that sending big sales to Perodua instead!
So keep on with all your silly pantun ads, Proton! Ha ha ha ha ha !!!
Sadly pipu buy P2 coz it is cheap not because it is good
Apart from Axia, P2 cars are not cheap. Proton Iriz n Saga are cheaper than Myvi and Bezza. Do your study unless you are extended..
Tahniah P2 for all your success. Number 1 Malaysian Automaker by volume with more than 200,000 units sold locally is a fantastic achievement. Plus a market leader for more than a decade. Most importantly doesn’t ask for any government bailouts because the wise management managed to sustain the company and take care of its employees well. That other local car company can only dream to to even halfway close to you.
Top 10 Reasons Why Rakyat Prefer Perodua:
10. Perodua never blame rakyat if sales is low.
9. Proven quality dual-vvti engine jimat minyak 20km/liter.
8. Proven quality auto gearbox far cheaper to maintain than those noisy jerking CVT with twice or triple more expensive gear oil.
7. Proven quality timing chain less maintenance unlike timing belt always feel worried every 90,000k mileage.
6. Perodua never re-test its ANCAP car twice if its score 1-star only while giving silly excuse it is for previous and new model.
5. Perodua never give lifetime warranty if it cannot solve the problem.
4. Perodua will always have high RV (resale value) and low RV (regret value).
3. Perodua always keep most its car price below RM60K and never selling Rm130k d-segment only to lelong it huge discount a year later effectively killing its RV resale value down to drain for nothing.
2. Perodua never quitely skip or remove top tether safety device only to be caught pants down later.
1. Perodua never annoy buyers by keeping signal stalk on right-side, unlike others with left-side signal as if it can export 1 million units to LHD markets.
10.P2 has cheapest car, no choice. Cheap thing no good
9.Pening pikir why cannot get 20km/l
8.Dino gearbox tech, even Vios got CVT
7.Noisy engine wit timing chain if rosak cost arm and leg
6.Textbooked test never same with eeal world scene
5.It is history but still got lifetime warranty – winrar
4.Go go mudah, dun have much difference
3.same as 4
2.P2 never admit detachable axlegate
1.So what, you jelly?
Perodua is much better than Hyundai
Only with 4 car models alredi conquered 1/3 of M’sia market. Syabas P2 !
yeah in bolehland oni, if it is so good why no export to england, aussie?
This is what we called forecast and sales target. Unlike some brand last year sold 70000 unit but this year forecast 100000 units. May tipu siapa cam ni?
Bodo DK by you logic you won:t have any increase in your yearly performance
Check the word forecast in dictionary. Then find the meaning of dumb.
You talked to yourself in front of mirror
I think maybe do a comparison with other developing countries to see in the last 12 years which brand performed the best and why?
It would be interesting to see why perodua does so well here.
Because Perodua never blame rakyat, bank, taxi except themselves if sales is low.
Cheap things no good, good thing no cheap. Tell that to cheapo p2
Pls talk after remove AP.
Habiz la Proton….surely in panic mode now (not the 1st time for them)
Why you are so worry?
Look at Perodua. How well it is. They manufacture their engines, they make sure need to check other safety and other parts on new vehicles before delivered to the showroom.Also After driving Perodua vehicles for 5 to 6 years later, customers never even complaint to Perodua. Where Hyundai is manufacture from Kimchi but the customer have too much complaints about Hyundai and needed to repair Hyundai vehicles which cost very expensive after driving for 5 to 6 years and even after driving less than 5 years. Not only that, New Hyundai vehicles also need to fix millions of millions vehicles especially for older Hyundai vehicles from 2012 until now like engine, seatbelts dispenser, airbags, faulty parts, Theta Engines (Known as Petrol Engines) that manufactured in Kimchi (Korea) could also likely to damage and failure caused by the connecting rod bearings and engine crankshafts that restricts oil flow to the connecting rod bearings which it kills the driver and passenger. I recommend you to buy other vehicles and other brands.