Citroën has announced that it will drop the Picasso name from its C4 MPV line-up in favour of the Spacetourer name. The move, according to Autocar UK, is part of the company’s effort to align the models more closely with its largest people carrier, the nine-seat SpaceTourer.
A company spokesperson told the British publication that the newly-named C4 Spacetourer and Grand C4 Spacetourer models will now have “a better synergy” with the SpaceTourer MPV, and that the clearer alignment would better illustrate the trio of Spacetourer models’ close relationship. All three are built on the EMP2 platform.
The Picasso name has been in use since the C4 was born in 2006. Apparently, its creation was said to have created an unwanted “break between the mid and large-sized MPVs”.
Back in Malaysia, the C4 Picasso was introduced in August last year in L2 Seduction guise. Priced at RM125k, the five-seater MPV draws power from a 1.6 litre turbocharged four-cylinder engine that produces 165 PS and 240 Nm of torque. Standard kit includes keyless entry, panoramic windscreen, dual-zone air-con, seven-inch touchscreen with GPS navigation, cruise control, rear work tables, six airbags and ESC.
GALLERY: Citroën C4 Picasso in Malaysia
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Why changed the Picasso name ??! Is the Picasso car too cheap to be called a PICASSO(the real piece of art)
The Peugeot brand has been moved more upmarket while mainstream Citroen models from the C1 to C5, the so called C-line models, are positioned slightly lower than the current cars.
It’s because Citroen pays the Picasso family a royalty for each “Picasso” branded car sold. Citroen Picasso models are now so famous that the royalty is probably becoming quite substantial
i was expecting the name to be replaced with DaVinci
Another sui kwan euro