Following PSA Group’s acquisition of a majority stake in Naza Automotive Manufacturing (NAM), the French company has now appointed Laurence Noël as chief executive officer (CEO) of the NAM joint venture in Malaysia. She will also assume the role of senior vice president of ASEAN operations for the Group.
Noël first joined the PSA Group in 1995, and previously held positions in the Powertrain Projects and Programmes division. In 2014, she was tasked with leading the Group’s Powertrain, Platform and Module Programmes department.
In her new role(s), which is based in Kuala Lumpur, Noël will be tasked with accelerating the Group’s development in Southeast Asia, as announced in the Push to Pass plan in 2016. This includes producing and marketing Peugeot, Citroën and DS Automobiles vehicles in Malaysia and other ASEAN markets.
Recapping our previous report, PSA’s investment in NAM will see the implementation of its EMP2 modular platform dedicated to C and D segments – the first models to be produced in Kedah will be the Peugeot 3008 this year (currently sold here as a CBU import) and the Citroen C5 Aircross in 2019.
The NAM plant has been in operation since 2004 and has a production capacity of 50,000 units per annum, backed by 450-person strong workforce. NAM is expected to become PSA’s export hub for the region, with forecast volume of 18,000 units in 2019 and 21,000 units in 2020.
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Awesome news. Are they planning for workforce expansion as well?
I cannot understand. Proton plant….10,000 workers only producing 70,000 cars per year.
This NAM plant 450 workers but producing 50,000 cars per annum
Betul ke ni? This is impossible!!!!!
Ini orang tak tau beza capacity and actual production. Lolz! Like that I can say P1 4,000 workers (factory only) can produce 400,000 cars per year lor. Much much higher. Hahaha!
Sounds like Mitsubishi in Thailand. Only got 6000 workers but can produce 320,000 cars per annum
Big difference from 10,000 workers producing 70,000 cars per annum
Read lah. 4000 workers will produce 400,000 cars. Much better than ur Mitsu
@john : this guy sounds like kunta/baghawan/periasamy/etc dupe.
See, this post about naza/peugeot yet wanna drag proton in, and as usual, unable to read nor accept fact, kek.
Yeah, I know. After 2nd or 3rd post from a diff name, I alredi smell his stink from it. Nothing but copy pasta bash. Just sometime I just feel like trolling that troll. Hehehe.
tokmo dgn john pakat ke.. kui3
Maybe including dealership staff and maintenance worker or NAM rely more in automated than human.
btw, proton doesnt have 10000 plant workers.. if im not wrong.. tg. malim alone has about 2000.. not sure about shah alam though.
Probably about 1~2000. Shah Alam is smaller but less automated. Total factory side workforce is about 4000 pax.
Still, for 4000 to produce only 70000 is a waste of resources. Convert half of them to sales with proper incentives and training and maybe proton can sell another 24,000+ units. (If they each sell 1 unit each)
Peugeot sales boom incoming!
Yeah. Hopefully better after sales too.
No news about after sales. All production.
Hopefully this new CEO can understand what the market wants.
1) reduce spare part prices
2) appoint more authorise Peugeot parts stockists
3) make sure there is availability of spare parts always and not keep owners ordering and waiting in ages to repair their cars.
4) have more trained and hard working mechanics and technicians that knows Peugeot car well and be paid adequately.
.5) appoint more independent service and repair centres as support networks.
6)ensure that the assembly quality of the cars can be on par or if not better than cbu.
7) sack lousy and lazy workers and replace with good and efficient one with dedication.
8) make sure salesman know the Peugeot car well when they sell not just earn commission .
9) make sure efficient road assist when breakdown and not keep owners waiting for ages.
Come come! Make Peugeot great again… In fact it never be great in Malaysia.
Wish that the company can really compete with the Japs. More competition, more benefits for consumers.
Bienvenue en Malaisie
love em pugs. hope for light at the end of the tunnel.
Please give importance to after sales service and take ownership of the distributor and the sales centre.
It is utter disgrace to own any car when there is no accountability taken regardless of who takes over!
So does this plant still make Kia? So weird that a Peugeot majority owned plant now assembled Kia cars
whats so weird ? dont you know that both kia and peugeot distributed by naza in malaysia ?
Hope after sales improve
didnt know laurence is a girls name