At the unveiling of the BMW Concept X7 iPerformance at the BMW X Range Roadshow at Bangsar Shopping Centre today, BMW Group Malaysia took the opportunity to announce its first half of 2018 sales performance.
In the first six months of the year, the company delivered over 6,400 vehicles comprising BMW, MINI and BMW Motorrad motorcycles, which is an 11% growth compared to the first half of 2017. Individually, BMW brand sales were up 11% to over 5,300 cars, MINI sales grew by 18% to over 550 units, while BMW Motorrad sales went up 8% to over 540 units sold.
The positive results in Malaysia echoes BMW Group’s worldwide sales, which saw the 35th consecutive quarter of sales growth and its best-ever first half of the year sales with a total of 1,242,507 units delivered. This includes BMW, MINI and Rolls-Royce cars. The company delivered 60,660 units of electrified BMWs and MINIs.
Locally, BMW Group Malaysia’s plug-in hybrid sales accounted for more than half of total vehicle deliveries at 56%, with over 3,200 units finding new homes. The electrified share was 52.7% after the first four months of 2018, so it has grown.
Should momentum continue in the second half, the company could beat its full year 2017 sales performance, which at 12,680 units was its seventh straight all-time high and a 16% jump from 2016.
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PHEV should be encourage but sadly BMW’s are still too expensive and not within the reach of most rakyat. Since the PHEV sales is so encouraging in Msia, BMW should start thinking of setting up PHEV and EV manufacturing base here. It will bring down prices to benefit more of rakyat.
unfortunately, bmw is and always will be a “luxury brand” car. Because of that, its prices will always be out of reach for the large majority of the malaysian public.. likewise, in the US, europe, etc. it is the same. not everyone can afford a bmw.
Not really, the insane taxes are what makes it unaffordable. Here in the U.S, unless you are dirt poor, tons of middle-aged people can afford a BMW. Granted it may not be a higher end model but nevertheless my comment stands.
Unchanged RON95 prices clearly boosted BMW sales.
BMW owners don’t pump RON95
BMW Malaysia is pushing for high sales through her many dealers and hefty discounts at the expense of the after sales service as well as 2nd hand value. Customers are crying foul of longer service duration, parts stocks and appointments. Not forgetting, BMW cars registered today, the price tomorrow drop more than 20%. Good drive but at what cost?
by the mere virtue of you looking at resale instead of pure enjoyment already proves that you are tin kosong that does not own a BMW. your argument is invalid!
Desperate Mercedes salesman?
Sales 101: Tell people what you can offer, not what your competitors could not offer.