In January, Ford teased its upcoming all-electric performance crossover which carried the name ‘Mach 1‘, but it looks like the model may get a new name when it is launched. The Blue Oval recently filed trademark applications for both ‘Mach E’ and ‘Mach-E’ with the United States Patent and Trademark Office (USPTO), suggesting that a reference to high-performance Mustangs of yore will be abandoned.
According to the filings, the trademark is applicable to “motor vehicles, namely, electric vehicles, passenger automobiles, trucks, sport utility vehicles, off-road vehicles, and structural parts, fittings, and badges therefor; metal license.”
So far, details about the Mustang-inspired crossover are a mystery aside from Ford’s claim that it will offer a driving range of about 480 km on a full charge. Cues like the three-bar taillights and a horse placed at the centre of the grille are all part of previous teasers, along with a coupe-esque body.
It has also been suggested that the trademarked names will be used on more than just one electric vehicle, with a forthcoming hybrid Mustang being a possibility. Ford has plans to introduce 13 electrified vehicles by 2020, so there’s a lot of names yet to be given out.
Then again, registering a trademark doesn’t necessarily mean a car will be named as such because carmaker sometimes file, hold or renew them to ensure access to a particular name. We’ll have to wait until Ford decides to provide more information to see if the name sticks.
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