Kia will preview a range of new technologies developed for the post-autonomous driving era at the 2019 Consumer Electronics Show (CES) next month via its interactive ‘Space of Emotive Driving’ exhibit. According to the automaker, this is primarily to improve the human mobility experience when autonomous driving becomes the norm.

Central to this concept is Kia’s new Real-time Emotion Adaptive Driving (R.E.A.D.) System – a world’s first technology developed based on a joint research collaboration with the Massachusetts Institute of Technology (MIT) Media Lab’s Affective Computing group.

R.E.A.D. System is able to optimise and personalise a vehicle cabin space by analysing a driver’s emotional state in real-time through artificial intelligence-based bio-signal recognition technology. It monitors a driver’s emotional state and tailors the interior environment according to its assessment, potentially altering conditions relating to the human senses within the cabin, therefore creating a more joyful mobility experience.

Company president and head of R&D, Albert Biermann said “we have developed R.E.A.D. System to create an interactive future mobility in-cabin space by converging cutting edge vehicle control technology and AI-based emotional intelligence. Consequently, R.E.A.D. System will enable continuous communication between drivers and vehicles through the unspoken language of ‘emotional feeling’, thereby providing an optimised human senses-oriented space for drivers in real-time.”

At CES, Kia’s exhibit will also feature several other advanced in-car and mobility technologies focused on the brand’s ‘emotive driving’ concept, with more details set to be announced in the build-up to the 2019 event. For a more enhanced experience, Kia will operate a 15-minute ‘Docent Tours’ at regular intervals at the booth, which will give visitors a more in-depth understanding of the new technologies on display.

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