Kia will preview a range of new technologies developed for the post-autonomous driving era at the 2019 Consumer Electronics Show (CES) next month via its interactive ‘Space of Emotive Driving’ exhibit. According to the automaker, this is primarily to improve the human mobility experience when autonomous driving becomes the norm.
Central to this concept is Kia’s new Real-time Emotion Adaptive Driving (R.E.A.D.) System – a world’s first technology developed based on a joint research collaboration with the Massachusetts Institute of Technology (MIT) Media Lab’s Affective Computing group.
R.E.A.D. System is able to optimise and personalise a vehicle cabin space by analysing a driver’s emotional state in real-time through artificial intelligence-based bio-signal recognition technology. It monitors a driver’s emotional state and tailors the interior environment according to its assessment, potentially altering conditions relating to the human senses within the cabin, therefore creating a more joyful mobility experience.
Company president and head of R&D, Albert Biermann said “we have developed R.E.A.D. System to create an interactive future mobility in-cabin space by converging cutting edge vehicle control technology and AI-based emotional intelligence. Consequently, R.E.A.D. System will enable continuous communication between drivers and vehicles through the unspoken language of ‘emotional feeling’, thereby providing an optimised human senses-oriented space for drivers in real-time.”
At CES, Kia’s exhibit will also feature several other advanced in-car and mobility technologies focused on the brand’s ‘emotive driving’ concept, with more details set to be announced in the build-up to the 2019 event. For a more enhanced experience, Kia will operate a 15-minute ‘Docent Tours’ at regular intervals at the booth, which will give visitors a more in-depth understanding of the new technologies on display.
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Wow, Kia is only 10 years than older Proton and they already can do AI
And yet, they can sell 8 million cars globally whilst Proton can only sell 50,000 locally.
Something must be very wrong or lazy with Proton
Abuden. Everyday tea break 2X minum teh tarik makan kuih. Even kantin pun tak pandai masak kangkung!!
Let’s see how many after this can tahan PRC punye style of hard work + tough management style. Hear hear many middle + top management pun tak tahan. Goyang kaki for too long.
Why compare small player p1 wit big Kia-hyundai?
After more than 30yrs still small player?You should be asking why proton still a small player after so long instead of asking why compare a small player with big kia-hyundai
hahaha shows how stupid u r… kantin operator not employed by P1 la, they tender la…. hahaha stupid ass punk making stupid statement about something they dont knpow at all…so stupidd!!! hahaha
Better send Proton staff for training in Kia how to work hard.
Lets see. Work hard to do massive recalls?
(https://paultan.org/2016/06/21/hyundai-and-kia-recall-400000-vehicles-in-the-us/)
Work hard oso no use, coz kia still low RV
Low RV only because of people like you.Knows nothing about automotive technology & design.Only follow blindly whatever others are buying but don’t even know what you’ll get for the price that you pay for.So low RV is not their problem.It’s because of people like you who don’t appreciate anything that they do.That does not mean others in this world are also like you.Look at their sales volume worldwide.Much higher than Honda.
Toyota & Honda no massive recall? Or you can’t recall their massive takata airbag issue?
In MY context the AI will only detect anger and manic.
In 2003, I did this for my postgraduate research, affective computing. During that time Toyota came with “Toyota POD”, almost similar with Kia did, but without autonomous features.