Perodua Aruz SUV – explanation behind the new name

Perodua Aruz SUV – explanation behind the new name

There’s been a flurry of activity surrounding the upcoming Perodua Aruz ever since the national carmaker’s new SUV was opened for booking in the morning. A fair few of you have made some interesting comments about the name Aruz, which was a, shall we say, inspired choice to say the least.

Now, we won’t go into the debate on whether Perodua chose the right name for this highly anticipated new car, but the company did provide an explanation behind it. As you’d probably have guessed by now, it’s derived from the Bahasa Malaysia word arus, meaning “flow”.

The company also claims that Aruz represents “the act of continuous dynamic motion that signifies progress,” and that it represents its ability to “elevate your life,” per the car’s slogan. Whatever it means, that’s the reasoning behind the name.

Based on the Toyota Rush, the Aruz will be a seven-seater SUV with body-on-frame construction. It will be powered by the Myvi’s 1.5 litre 2NR four-cylinder petrol engine delivering a claimed fuel consumption figure of 15.6 km per litre, paired to a four-speed automatic transmission.

For further reading on the Perodua Aruz:

GALLERY: Perodua SUV teaser at KLIMS 2018


GALLERY: 2018 Toyota Rush 1.5S

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Jonathan Lee

After trying to pursue a career in product design, Jonathan Lee decided to make the sideways jump into the world of car journalism instead. He therefore appreciates the aesthetic appeal of a car, but for him, the driving experience is still second to none.

 

Comments

  • Googalalala on Jan 03, 2019 at 2:08 pm

    Harap2 aruz petrol tak deras mcm arus air sungai. Tak kuat mkn myk larr. Haha.

    Like or Dislike: Thumb up 36 Thumb down 0
    • Ah Loose on Jan 03, 2019 at 2:30 pm

      kemungkinan deras mcm arus air longkang spt nautica lenyap dr pasaran.

      Like or Dislike: Thumb up 16 Thumb down 2
      • YB Kunta Kinte on Jan 03, 2019 at 3:34 pm

        This car already wiped out X70. Today alone got thousands of cancellation of X70.

        Proton salesman confirm with me already.

        Kasihan john

        Like or Dislike: Thumb up 5 Thumb down 32
    • YB Albert on Jan 03, 2019 at 2:57 pm

      Who makes the best n most automatic transmission worldwide? Answer…Aisin of Japan.This is what P2 buyers will get in this Aruz.If Protons have Aisin 4 speed automatic,half its battle already won.Instead it chose punch CVT.Aisin of Japan is 30 %owned by car giant Toyota.Thats why Perodua is a blockbuster winner.Aisin specialise in nothing else except automatic transmissions.

      Like or Dislike: Thumb up 5 Thumb down 24
      • George on Jan 03, 2019 at 3:14 pm

        You judge the car only by the gearbox ah??

        Like or Dislike: Thumb up 24 Thumb down 2
        • Habisla john on Jan 03, 2019 at 3:35 pm

          See the name know already it symbolically represents the X70 killer

          Like or Dislike: Thumb up 0 Thumb down 8
        • Not Toyota Fan on Jan 03, 2019 at 3:49 pm

          Men can also judge women by the size of thier boobs.

          Like or Dislike: Thumb up 2 Thumb down 2
      • 4 speed auto are super slow and outdated compared to punch bising CVT.

        Like or Dislike: Thumb up 11 Thumb down 2
    • YB Kunta Kinte on Jan 03, 2019 at 3:01 pm

      Such a nice name. At least they don’t tell Betul Betul Onz!!!

      That is the worst tagline. No wonder Iriz sales is only 3000 units in 3 months compared to 100,000 Myvi sold in the same 6 months

      Like or Dislike: Thumb up 2 Thumb down 12
  • Isaytalksaja on Jan 03, 2019 at 2:10 pm

    I hope really can achieve 15.6km/l as claim. As in filipin toyo rush is at 7-8km/l.
    Price starts rm72k? Well Msian expect below rm70k lols. But still worth to get. Let see how fast Aruz sales. Can it overtake x70?

    Like or Dislike: Thumb up 10 Thumb down 4
    • #wapalewheels on Jan 03, 2019 at 2:40 pm

      ofcoz, this is 7seaters. Sell like a hot apam balik…

      Like or Dislike: Thumb up 12 Thumb down 11
  • Celup King on Jan 03, 2019 at 2:32 pm

    Behind the scenes, the real reason for that name is they changed S to Z, remove the H and add A in front. So where did it came from? From RUSH of course!

    Like or Dislike: Thumb up 20 Thumb down 0
    • Not Toyota Fan on Jan 03, 2019 at 3:51 pm

      Tak kan lah nak name it Tergesa – Gesa?

      Like or Dislike: Thumb up 8 Thumb down 1
    • Aiyoyo! Even the name also they want to rebadge. Tak tau malu. 27 years old and even naming they need to rebadge. No effort put into this at all.

      Like or Dislike: Thumb up 13 Thumb down 2
  • Aruz or Arus as long as you don’t like lawan arus like the myvi.

    Like or Dislike: Thumb up 12 Thumb down 0
  • #wapalewheels on Jan 03, 2019 at 2:39 pm

    Arruz in arabic means NASI.

    Like or Dislike: Thumb up 14 Thumb down 2
  • Louie on Jan 03, 2019 at 3:14 pm

    Aruz…..no such word in the English Or Malay language!

    Like or Dislike: Thumb up 11 Thumb down 1
  • Still with the weird name? Confirmed this will remain a kampung car. All others, even X70 has moved on to global standard of numbering identification. P1 is moving global while P2 remains local. How sad when u have overlords who shackles.

    Like or Dislike: Thumb up 19 Thumb down 4
  • Sohai (not ori) on Jan 03, 2019 at 4:34 pm

    Why not rebadge name to A-Rush or even A-Rash

    Like or Dislike: Thumb up 5 Thumb down 0
  • Honestly i think the x70 is still the best buy. Dude !its not even the same class as those tin kosong SUV’s. The x70 is the same segment as Xtrail,Cx5,CRV etc… Yeah, reliability is still a question mark but you are basically buying an affordable volvo. I can confirm one the ciplak urus (uruz) confirm drinks fuel like crazy.

    Like or Dislike: Thumb up 4 Thumb down 0
    • Bro not everyone can afford RM100k+ cars. Theres ppl working extra just so they can afford a base Aruz or BR-V over alza / exora

      Like or Dislike: Thumb up 1 Thumb down 0
  • sanisaad on Jan 04, 2019 at 11:43 am

    Aruz in arab mean rice

    Like or Dislike: Thumb up 1 Thumb down 1
 

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