Porsche Motorsport enters into partnership with Puma

Puma – already the favourite sports brand among car guys thanks to its association with Ferrari, Mercedes-AMG, BMW and Red Bull Racing, among other brands – has added another big carmaker to its roster. Very soon, we’ll be able to Porsche Motorsport-branded Puma gear!

It has been announced that Puma will equip all 24 Porsche works drivers, juniors and young professionals as well as pit crew of the Porsche factory teams with fireproof motorsport clothing. In addition to equipping the Formula E team, all factory GT racing activities are part of the partnership. Puma will also be providing shoes and travel luggage for the whole Porsche Motorsport division.

“Puma has a long and successful tradition in motorsport. We are pleased to welcome Puma as a new partner of the Porsche Motorsport Teams. The innovation and creativity of Puma, one of the world’s leading sports lifestyle companies, fits in with our team and our brand,” said Fritz Enzinger, VP of Porsche Motorsport.

“We are proud to be partnering with Porsche Motorsport, one of the most successful racing companies with a rich tradition in motorsport. Puma’s race wear is developed for the highest level of racing and we are happy to add Porsche Motorsport to our existing partnerships in F1, and other top motorsport categories,” said Bjørn Gulden, CEO of Puma.

In addition, Puma has obtained the rights to develop, sell and market a range of Porsche Motorsport replica and fan wear products. The ranges will consist of apparel, footwear, headwear, accessories and bags aimed at the Porsche Motorsport fans and motorsport enthusiasts. Porsche logos – coming to a Puma store near you in 2019.

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