Rolls-Royce has achieved its highest annual sales in the brand’s 115-year history, selling a grand total of 4,107 cars to customers in over 50 countries in 2018. It also continues to generate a positive contribution to its shareholder, the BMW Group.
Besides reaching a new high, the world’s foremost Luxury House also enjoyed unprecedented demand for its Bespoke creations, and it also launched the new super luxurious Cullinan SUV.
Reflecting on the company’s performance for the year, Rolls-Royce Motor Cars CEO, Torsten Müller-Ötvös said: “2018 was a most successful, record-breaking year for Rolls-Royce. We have seen growth in all our regions around the world. At Rolls-Royce we are deeply focused on each and every one of our customers and are delivering on their demanding expectations.”
“The Home of Rolls-Royce at Goodwood is acknowledged and celebrated as a global centre of luxury manufacturing excellence, where our skilled, dedicated team create the world’s finest, most sought-after luxury products. We set a formidable mark in 2018: I am confident it will prove the spur to even greater success in 2019,” he added.
To meet growing worldwide demand for its products (the Americas remain its biggest market), Rolls-Royce has employed 200 new associates in 2018, most of which are for skilled manufacturing roles. This means the current workforce exceeds 2,000 people for the first time since the plant opened in 2003.
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