The Rolls-Royce Cullinan is a hit with buyers, as the British luxury marque is striving to keep up with demand for its SUV, Automotive News Europe reports. The order books for the Cullinan is packed out through July, and the new addition to the line-up continues to rake in the orders, said the CEO of Rolls-Royce Motor Cars Americas, Martin Fritsches.
“I would like to have a little bit more supply. And I don’t get it because we are running on 100% of production capacity, increasing the production capacity throughout the weeks and months, but still not being able to catch up to demand,” he said. Rolls-Royce had already grown its staff to 2,000 personnel with its most recent addition of 200 employees to its plant last year, the report noted.
Half of the Cullinan’s customers are new to the brand, according to Fritsches, and within that customer base is a growing proportion of younger and female buyers. “Many customers that already drive a Dawn or a Phantom buy a second Rolls-Royce, but this time it’s an SUV,” referring to the Cullinan. The marque sold 4,107 vehicles in 2018, a record year for Rolls-Royce.
The updated model line-up, which also includes the full-sized Phantom, has motivated many of the 44 dealerships in the Americas region to invest in upgrades, the report said. Most have been refurbishing and increasing workshop capacity, while nine dealerships are set to open new showrooms in the region.
Rolls-Royce sold around 100 vehicles in Canada last year, and Fritsches expects the Cullinan to boost that figure to 150 in 2019.
GALLERY: Rolls-Royce Cullinan in Malaysia
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Some said if Rolls-Royce doesn’t sell 30,000 cars a month it is a failure, since sales figures is everything. I agree.
If you can buy this, then sales figure should not matter to you at all.
No one said that!
Rolls Royce is a car for the few rich people
Proton is a car for the masses
Yet they cannot sell a lot of their cars
The most popular Proton model also is actually from Geely
How la?
Doesn’t matter. Sales numbers are everything. That’s what you said. So in your words, Rolls-Royce is a failure.
Sometimes sales can be good but other countries make the money and not your own.
Let’s see.
You are referring to Perodua, about how our money going back to Japan?
I want study hard then can get better job , and work hard next time , I want to get this car as young as possible
When u mean next time u mean next life coz it’s already too late to start now.
Not to underestimate but even your salary like 10k-15k will still not being able to getting this unless u started a business bro! However i still salute your courage
U make 50k a month also can’t
Study will earn u toyota, honda and mazda. While this car is not for those who work and study hard. Its for the “lucky ones”.
You should quit school as soon as possible, founding a start-up company and generate your first million in 24 months, keep on expanding thru hustling, snowball it thru diversification investment (avoid local property investment), you’ll have this when the time you have your first 10 million. Don’t spend on luxurious car on this level when you don’t hit that figure.
ini proof ekonomi bagus sekali
betui skali bro. malaysia bakal capai status negars maju dan rakyat high income x lama lg
“I would like to have a little bit more supply. And I don’t get it because we are running on 100% of production capacity, increasing the production capacity throughout the weeks and months, but still not being able to catch up to demand,”
suffering from success
Menteri kami kata malaysia bakal ada kereta terbang. Setakat rolls royce puiii
Before the Cullinan was launched, the Bentayga was the preferred luxury SUV. Now, everyone flocking to the Rolls. Can’t really blame them though, because that Bentley is really ugly.