Ferrari says it is set to expand its product line-up by diversifying the types of models it will offer, and this will not just be limited to its new SUV, which is slated to enter the market in 2022.
According to its chief marketing and commercial officer Enrico Galliera, the automaker is looking to move away from simply coming up with traditional replacements and variant expansion by opening up new segments in its product portfolio, Autocar reports.
“What we are trying to do is become a lot less predictable. We are currently working to redesign our products of the future,” he said, citing the SF90 Stradale PHEV as an example of how the company was making the shift.
“The SF90 Stradale is not a car that was in our product range previously. It’s a completely new car, new technology, a new segment. It is what we are calling a ‘range supercar’. It’s not a LaFerrari. But it does supercar performance, and is available to a wider range of customers,” he said.
Galliera said that the company was creating new segments to attract different customer profiles. “We have a saying – different Ferraris for different Ferraristi,” he stated.
“There are a few clients who are looking for something different. For example, the Portofino is not necessarily peak Ferrari but it’s more elegant, more comfortable. There were lots of people that wanted a Ferrari but were scared by a high-performance car,” he explained.
The company has previously announced that it will be introducing five models this year, two of which have been revealed, these being the F8 Tributo and SF90 Stradale. The identity of the remaining three remain a mystery, but it has been reported that one will be a spider derivative of the 812 Superfast, and this is expected to debut in Frankfurt. Galliera hinted that one of the slated debuts will be in a “new segment” for Ferrari, according to the publication.
The automaker is expected to introduce as many as 15 new vehicles by 2022, among them the much-anticipated Purosangue SUV and the next-gen LaFerrari, and take its annual volume past the 15,000 unit mark. Galliera, however, believes that the brand can maintain its exclusivity despite the increase in products.
“We’re not selling more of the same product. We grow without pushing a single model. We will see growth through new segments. And we expect to grow further in higher-end models. For example, the SF90, which has a 25% higher price than rest of range,” he said.
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Soon we will have Ferrari small car – Iriz size with a twin turbo V6, a full fledge MPV with twin turbo V8.
It will be heresy if Ferrari goes into SUV business.
They said the same about Porsche before the Cayenne debut. Guess what happened?
I think everyone is force into the business.
Lambo with its Urus.
Bently with its Bentayga.
RR with its Cullinan.
When Lambo break the rule with its Urus,i think ferrari could care less about maintaining the tradition.
Will they be able to replicate the successful diversification of Porsche? Only time will tell.
Enzo onced said, the only reason they sell Ferraris’ is so that they can continue racing. Don’t think it’s relevant today in the corporate world.
Well, their racing business isn’t doing too good eitherway. Who is the best? Mercedes. What do they have? Diverse platforms & customer base.
enzo ferrari crying
Enzo Ferrari never wanted to make street cars at all. They only make them to finance the racing team. Now it’s an entirely different story as their road cars have gained prominence and identity of their own. However, Ferrari’s road car division’s sole purpose has always been to make money.
Enzo Ferrari didn’t care about the road car division as long as the money for racing was available. He sold road cars just to finance his passion for racing.
I guess they are feeling the pinch due to others clouding their sales?
I mean who look into ferrari anymore ?
i was a fan too but that was it.
Then u see CVK came out with Agera, Regera.. n Jesko?
Mclaren is getting nicer by the day.
Ferrari? What do they have to offer?
Guess Porsche saw this coming that’s why they start to play with CUV and SUV.
Ferrari need to wake up.