Volkswagen Passenger Cars Malaysia (VPCM) is having a special 12.12 (that’s December 12) sale, but it will be done in a rather novel way. The sale is what the company calls a first-of-its-kind Instagram-exclusive sale.

For the 24 hours of 12.12, 12 units of the Polo with the Join accessories package and 12 units of the Beetle with a free spoiler and VW Tint will be sold on Volkswagen Malaysia’s Instagram shop at a special discount of RM12,000.

To enjoy the deals, one needs to place a booking fee of RM500 for the Polo or RM1,000 for the Beetle on the payment platform via credit card. Once processed, you’ll receive a call from a Volkswagen representative to arrange for your preferred dealership and to complete the registration and delivery of the vehicle.

Erik Winter, MD of VPCM believes that purchasing a car online is now the new norm with the rise of e-commerce platforms. “Volkswagen Malaysia were pioneers in this when we partnered with Lazada to sell the special edition Beetle and Polo during their 12.12 sale the past two years. Both editions sold out almost immediately, and this year, we continue our trailblazing streak as the very first automotive brand in the country to sell products on Instagram. We look forward to making history.”

VPCM’s Instagram sale kicks off at 12:01am this December 12, and will end at 11:59pm that day. For more details, click here.

GALLERY: Volkswagen Polo Join