Proton aims to be #1 in five segments this year – CEO

Proton aims to be #1 in five segments this year – CEO

On top of the many ambitious plans Proton laid out during its Chinese New Year media luncheon, its CEO Li Chunrong also announced that the national carmaker plans to top the sales charts in five different segments this year, as it aims to crest 132,000 units of sales.

Although he did not give any specifics on exactly which segments Proton plans to lead (the definitions of which are usually rather vague, anyway), Li did say that the company has been at the top of a number of segments over the course of 2019. Notably, the X70 has been leading the C-segment SUV segment since the start of the year, while the Exora currently tops the C-segment MPV market.

Elsewhere, the Saga also led the A-segment sedan market at multiple points last year, so it stands to reason that it will continue to battle its only real rival, the recently-refreshed Perodua Bezza, for class honours in 2020. With the X70 and Exora set to retain their positions, the identities of the other two models are left open to interpretation, but we can speculate what they are.

Proton aims to be #1 in five segments this year – CEO

One big possibility will be the X50, which should be competitively priced to take the B-segment SUV crown – and maybe even the overall SUV lead – at least until Perodua’s new, smaller SUV comes along. The Persona should also be in the mix for the B-segment sedan lead, given that its competitors are significantly more expensive and that the outgoing Honda City is on its last legs.

Li also said that the company will hold second position in one other segment, and that would leave only the Iriz in the B-segment hatchback market, behind the all-conquering Perodua Myvi.

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Jonathan Lee

After trying to pursue a career in product design, Jonathan Lee decided to make the sideways jump into the world of car journalism instead. He therefore appreciates the aesthetic appeal of a car, but for him, the driving experience is still second to none.

 

Comments

  • Silthice on Jan 20, 2020 at 5:37 pm

    Exora should be able to gain more buyers if Exora was given the same treatment as the rest in the upgrade/update last year. Nonetheless, it’s time ⌚ to upgrade the exora with Iriz/Persona chassis plus Geely’s transmission and engine.

    Like or Dislike: Thumb up 5 Thumb down 1
    • Kuih lapis on Jan 20, 2020 at 6:09 pm

      Geely is doing great in managing Proton. However, it is sad that after 30 years of automotive experience, Proton still need to rely on foreign help to achieve success. If only Geely didn’t bought Proton in the first place, then Proton would have already gone bankrupt and Game Over

      Like or Dislike: Thumb up 7 Thumb down 10
      • Optimus on Jan 20, 2020 at 6:18 pm

        Proton has game changed 100,821 lives last year, majority is from game changer Saga. This year it is time to game change 132,000 lives.

        I only hope Proton can game changed more lives and not let them game over in their unsafe Perodua cars.

        Such a shame that 25 years of rebadging and Perodua still cannot make a car safer than Proton. What shame.

        Now it is the rise of our Prime Automaker: Proton.

        Like or Dislike: Thumb up 19 Thumb down 6
        • Char siew on Jan 20, 2020 at 6:29 pm

          At least Game-Changing Perodua does not need any goverment’s help to become a successful carmaker unlike Proton. We all have to suffer for 30 years just to save Game Over Proton

          Like or Dislike: Thumb up 8 Thumb down 17
          • Celup King on Jan 20, 2020 at 6:43 pm

            Perodua have been taking national car tax incentives for the past 30 years even though they are just a car assembler unlike Proton. It is time Perodua payback all the tax incentives they owed.

            Like or Dislike: Thumb up 21 Thumb down 4
        • Why We Need Foreign Brains? on Jan 21, 2020 at 8:18 am

          Well done Proton. Lucky China came and helped you. Li Chunrong and Geely, within 6 months could identify all the leakages Proton had, what local CEOs could not identify in 30 years.

          This is why we need more foreign CEOs from Mainland to come into Malaysia to help run our GLCs and even Putrajaya. We will see a 10 fold increase in productivity and we will become FIRST World soon.

          Already 2020, our vision to be FIRST world tak jadi, nevermind, never too late to get brains and intelligence from Mainland to help us achieve this goal

          Tak malu ke? Orang China dan Geely do all the work, and Proton fanboys claim the glamour and fame?

          If someone sat an exam for me and got an A for me, i will be shy to tell the world I got an A for that paper because it is someone else who did all the hard work.

          Like or Dislike: Thumb up 0 Thumb down 6
          • Damon Lee on Jan 21, 2020 at 11:50 am

            Really kah? But you weren’t shy that someone sat in your exam for 25 years and got an As for you. Instead you kept shouting you’re a Game-Changer and the other is Game-Over and yet we are seeing your results constantly dropping and other is rising fast. I would be ashamed to continue shouting about my fast deteriorating scores if I were you.

            Like or Dislike: Thumb up 4 Thumb down 0
          • English Teacher on Jan 21, 2020 at 12:29 pm

            I would probably be more ashamed that someone I kept laughing at and insulted his results now is fast coming up and going to overtake my results.

            Even in kindergarten most of us learnt about the story of The Hare and the Tortoise, and who was the eventual winner yet you seem to learnt less than that. I am so ashamed for you to have shown your level of immaturity here.

            Like or Dislike: Thumb up 3 Thumb down 0
          • Celup King on Jan 21, 2020 at 2:47 pm

            I don’t know why you are so proud of your Perodua when they are just selling cheapened rebadged cars to the rakyat. Even that they had gone and removed all the safety features of the donor car and built it from rejected Milo tin metal.

            And they do that with the aim to maximise profits that will be sent back to Japan. I don’t know whether Perodua staff should be ashamed for helping to enrich Japan further and not Malaysia. If I were working for Perodua like Mr P2, I too would be ashamed of their withholding all these technology from Perodua and only rely on outdated cars to sell.

            Selling more Perodua cars don’t help Malaysia but only help Japan, and in return they only talk about giving us gamechanging hybrid and EV technology but since 2003 until today 17 years later, we only see them talking about this gamechanging technology which never comes. Perodua and their Japan bosses are only talk gamechanging but they are really gameover.

            Like or Dislike: Thumb up 3 Thumb down 0
      • Ayam percik on Jan 20, 2020 at 6:19 pm

        Even Li Chunrong itself admited that Game Over Proton Iriz have no chance to beat the Game-Changing Myvi. Perodua Myvi, trully a Malysian car!

        Like or Dislike: Thumb up 10 Thumb down 9
        • Smoke Gets In My Eyes on Jan 20, 2020 at 6:49 pm

          Eh what? Win 1 battle but lose 5 battles and you still so happy? You smoking something strong? Dude, your Game-Changing Perodua is going to lose the car wars and Game-Over if you only rely on Myvi to continue selling. Proton is taking the classical Sun-Tzu tactics and Game-Change the automotive market segments. If you still see the smoke in your eyes, your Perodua is Game-Over real soon.

          Like or Dislike: Thumb up 16 Thumb down 2
          • Proton will be no 5 from last.

            Like or Dislike: Thumb up 0 Thumb down 2
          • redpilled on Jan 21, 2020 at 12:13 am

            It’s prolly all that snorting is getting to his head. Shud urine test that mofo and send him to rehab.

            Like or Dislike: Thumb up 4 Thumb down 0
          • Calvin on Jan 21, 2020 at 12:24 pm

            Forgive him. He probably was just following his PH MP playing with magic mushrooms and happy grasses. The bad influence was from PH, not from himself.

            Like or Dislike: Thumb up 2 Thumb down 0
        • Msia driver on Jan 20, 2020 at 10:58 pm

          If x50 sell start from 50k… myvi can bungkus already… ops maybe perodua can bungkus , who know…lolzx

          Many economic experts aiming this x50 will sell 300k units here per every year…

          Waiting time at least need 1.5 year long…

          Like or Dislike: Thumb up 5 Thumb down 1
        • X70 Buyer on Jan 21, 2020 at 3:25 pm

          This is when looser talk like in tin milo. Talk for himself. P1 proven Mesian best choice.

          Like or Dislike: Thumb up 0 Thumb down 0
  • Norlia on Jan 20, 2020 at 5:54 pm

    Proton X50 CKD gonna be Pisang goreng panas.. since Ckd cheaper, Tol and Petrol go down.

    Like or Dislike: Thumb up 5 Thumb down 0
  • Norlia on Jan 20, 2020 at 5:55 pm

    Proton X50 CKD konpem Pisang goreng panas.. since Ckd cheaper, Tol and Petrol go down.

    Like or Dislike: Thumb up 2 Thumb down 0
  • granny on Jan 20, 2020 at 6:17 pm

    alamak..
    Persona is the most ugly B-segment on earth.

    dont even compare it with Nissan Almera.

    Like or Dislike: Thumb up 12 Thumb down 16
    • John Celup on Jan 20, 2020 at 7:52 pm

      I hate the Persona ikan buntal shape and rear taillight ultraman eyes. Wonder when Geely will sack the chief designer.

      Like or Dislike: Thumb up 3 Thumb down 7
      • Kunta = tikus = ASB = many others on Jan 20, 2020 at 11:26 pm

        Better than bontot tonggek Bezza or flowerhorn Alza or mata sepet Myvi or lazy copy paste Aruz. Wonder when Perodua will sack their chief accountant who is also their chief designer.

        Like or Dislike: Thumb up 5 Thumb down 5
      • Malaysia-person on Jan 21, 2020 at 9:34 am

        Yah la tu. If you dont got the money, that ikan buntal juga lah you can afford…hahahaahaha

        Like or Dislike: Thumb up 3 Thumb down 1
    • Isobel Chin on Jan 20, 2020 at 11:58 pm

      Yeah, cannot compare with Almera. That car is far uglier followed by Vios.

      Like or Dislike: Thumb up 3 Thumb down 0
  • Easy pissy. CKD Naik Tax and Price Up 15%.

    Like or Dislike: Thumb up 5 Thumb down 0
  • vivizurianti on Jan 20, 2020 at 11:22 pm

    Syukur ada CEO Li Chunrong……and saved P1 from bungkus…

    Like or Dislike: Thumb up 1 Thumb down 0
  • Isobel Chin on Jan 21, 2020 at 12:46 am

    Oh yeah, cannot compare with Almera. That car is far uglier followed by Vios. Both cars are vomit inducing.

    Like or Dislike: Thumb up 1 Thumb down 0
  • seancorr (Member) on Jan 21, 2020 at 12:47 am

    I hope the CEO doesn’t neglect the service centres that will have to deal with all these increase of sales. As of now most smaller 3rd party service centres are not up to standard. Even some of their 3S centres aren’t they great either.

    Like or Dislike: Thumb up 0 Thumb down 0
 

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