A new petroleum brand called Five is set to enter the Malaysian market, with its first petrol stations opening for business next month, China Press reports. The brand is being introduced by Pahang-based Seng Group, which has been in the petrol retail business for nearly five decades.
The new brand will mark the company’s first independent foray into the petrol retail business. The group already represents BHPetrol, whose petrol stations are also operated by dealers under the Seng group of companies.
Where does that leave existing brand BHPetrol, which is owned by Boustead Petroleum? Seng Group MD and CEO Datuk Seri King Lim Chin Fui declined to comment on the matter, only noting that both will co-exist and that cooperation with Boustead on a dealer level will continue.
Established in 1971, Seng Group originated in Pahang and operated Esso and Mobil stations when the brands were present in Malaysia, and the group of companies also provide operating solutions to petrol station operators, including the construction of new stations. More details will be coming in due course; watch this space.
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couldn’t they come up with a better brand name tho?
likely the BHP stations will turn into this
Rumours is LTAT is looking to sell off BHPETROL, so this could be an opening for the replacement.
If so, it’s a bold move by Seng Group.
Boustead was said to be exiting the petrol station biz
So i guess they rebrand BHP to 5 (Five) brand?
Why are not many petrol stations selling Euro 5 diesel given the popularity of diesel trucks and SUVs in the country? Is the government sincere in wanting to improve air quality?
agree, i’m using diesel suv now and i need diesel euro 5 very much, government said year 2020 is the year to cover diesel euro 5 to all fuel stations, i hope they keep their promise
This one is not BMF.