Market for hot hatchbacks has collapsed; performance PHEV version of Peugeot 308 too heavy and unlikely

Market for hot hatchbacks has collapsed; performance PHEV version of Peugeot 308 too heavy and unlikely

Prospects aren’t great for the future of the hot hatchback, if you ask Peugeot. “If you look at the market for sporty versions, and the CO2 regulations, it has collapsed,” said Peugeot product director Jerome Micheron in a Top Gear report. This means that there won’t be a high-performance GTi version of the just-unveiled 308 hatchback, according to the report.

What about high-performance plug-in hybrid versions, such as with the dual-motor, all-wheel-drive powertrain that features in the 360 hp/520 Nm 508 PSE sedan and station wagon? Not on the cards either, apparently. “We don’t see a market yet, and it adds extra weight,” Micheron said of the idea.

The third-generation 308 does, however, feature two PHEV variants – the Hybrid 180 and Hybrid 225, both paired with the 1.6 litre turbo petrol Prince engine that outputs either 150 PS and 250 Nm of torque or 180 PS, while combined torque from the powertrain is 320 Nm.

Market for hot hatchbacks has collapsed; performance PHEV version of Peugeot 308 too heavy and unlikely

While the 308 has launched with a choice of PHEV powertrains, high-performance versions in the vein of the 508 PSE are not on the cards

In any case, the 308 gets a sportier stance at its base. This third-generation model is 20 mm lower than its predecessor, while stretched to be 11 mm longer with a wheelbase that has also grown by 55 mm.

What Peugeot has provided for with the EMP2 platform that underpins the latest 308 is the ability to use a fully electric powertrain, and a pure EV 308 is in the French brand’s roadmap, Peugeot told Top Gear. Before the fully electric 308 debuts, a station wagon will emerge a few months from now, the magazine has learnt.

The revelations come after the French brand unveiled its new brand identity last month, along with its aim of having 80% of all vehicles sold this year to be electrified in some form.

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Mick Chan

Open roads and closed circuits hold great allure for Mick Chan. Driving heaven to him is exercising a playful chassis on twisty paths; prizes ergonomics and involvement over gadgetry. Spent three years at a motoring newspaper and short stint with a magazine prior to joining this website.

 

Comments

  • Pakcik on Mar 19, 2021 at 4:15 pm

    Hothatch GR Yaris rulez.

    Like or Dislike: Thumb up 5 Thumb down 4
  • klguy on Mar 19, 2021 at 5:19 pm

    aiya, want fast car got drive F1 lah…

    Like or Dislike: Thumb up 2 Thumb down 1
  • Dr.KongSee on Mar 19, 2021 at 8:42 pm

    Peugeot says market for GTIs have collapsed and yet VW sells more hot hatches than Peugeot, Renault, Toyota and Ford combined worldwide!

    Like or Dislike: Thumb up 11 Thumb down 2
    • Anonymous on Mar 20, 2021 at 11:48 am

      I think he is saying market for Peugeot hot hatchbacks have collapsed. Ridiculous.

      Like or Dislike: Thumb up 4 Thumb down 0
  • the driver on Mar 19, 2021 at 8:54 pm

    To rephrase the statement by the Peugeot rep: ‘French car makers do not make any hot hatch that anyone wants to buy’. That saves us from making anymore unsaleable cars – there fixed the headline

    Like or Dislike: Thumb up 5 Thumb down 1
  • The powertrain offered is very important. If we can bring in the GT hybrid version with combined 220hp, I believe even it is selling at RM180k, it still can have responses.

    Like or Dislike: Thumb up 1 Thumb down 1
  • Lets See on Mar 20, 2021 at 10:42 am

    The French also said SUV was a passing fad kind of thing. Trust them yeah right.

    Like or Dislike: Thumb up 3 Thumb down 0
  • Hyundai i30’N : good news’ less competitors for me in EU

    Like or Dislike: Thumb up 1 Thumb down 0
  • seancorr (Member) on Mar 21, 2021 at 5:41 am

    They can’t replicate the success that the Golf is having in Europe. Even their fellow French competitor is doing well with the Mégane RS.

    Like or Dislike: Thumb up 2 Thumb down 0
 

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