Honda Diesel Engine Advertisement
Hate can be a positive emotion sometimes. Not necessarily a dark side emotion. Which is what “Hate something, change something” by Garrison Keillor is trying to say.
The song is being used by Honda for their new i-CTDi diesel engine. Yes, this is Honda’s first ever diesel engine. Honda developed it to be used in their Honda Accord model fo the European market. Since then, it’s also been used in a diesel version of the CR-V and the FR-V.
The advertisement tells the story of how Honda’s first diesel engine was created. Honda’s chief engine designer Kenichi Nagahiro hated diesel engines because of how noisy, smelly and dirty they were. What do you expect from someone who invented the venerable VTEC engine. Such a technological masterpiece of an engine that was.
When asked to design Hondas first diesel he flatly refused - unless he was allowed to start completely from scratch. The result is one of the cleanest, most refined diesel engines on the market today, the 2.2 i-CTDi.
Honda used to offer diesel version of it’s Civics and other vehicles but this was through partnerships with Isuzu using Isuzu diesel engines.
The 2.2-litre i-CTDi engine produces 138bhp at 4000rpm and an impressive 250lb ft of torque from as little as 2000rpm. It features four valves per cylinder, common rail injection, a turbocharger and it has an all-aluminium block.
Video: Honda i-CTDi Advertisement
The advertisement is pretty cute. It’s done in 3D cartoon style. You get a swarm of flying diesel engines portraying the characteristics of old diesel engines - alot of black smoke, noisy, high vibrations, etc. Even the rabbits have ear muffs because the engines are noisy. One by one, the engines are destroyed by the rabbits, ate by fishes, and the sun even burns one of them.
Ugly old style diesel flies around…
Gets eaten by fish…
Whacked by hammer-wielding penguins…
Rabbit Legolas-wannabes fire arrows at them…
New Honda i-CTDi comes out and the world is a nice place to be in again…
Here’s the lyrics
Here’s a song for anyone
who’s ever hated…
in the key of Grrr…
Can hate be good? Can hate be great?
Can hate be good? Can hate be great?
Can hate be something we don’t hate?
We’d like to know… why it is so.
That certain diesels must be slow
and thwack and thrum… and pong
and hum and clatter-clat
Hate something. Change something.
Hate something, change something,
make something better-r-r-r
Ohh isn’t it just bliss… when a diesel goes like this?
Hate something. Change something.
Hate something, change something,
make something better-r-r-r…
May 22, 2005 @ 1:42 am
viola!
May 22, 2005 @ 6:03 pm
very creative very cute
its like a fairy tale!
I’m loving it.. *whistle*
May 23, 2005 @ 12:34 am
haha
May 23, 2005 @ 7:43 am
Loving the penguins.
May 31, 2005 @ 5:49 pm
i just bought the accord 2.4l…i like the outlook….cool man
June 5, 2005 @ 3:46 pm
[...] -liter BMW 3.0-liter Twin-Turbodiesel (535d - European model) Best 2.0-liter to 2.5-liter Honda i-CTDi 2.2-liter diesel (Accord, CR-V, FR-V - European models) B [...]
October 18, 2005 @ 9:05 pm
i luv d advert its soooo funny and i like the penguins
October 18, 2005 @ 9:28 pm
i really like the rabbits balls
February 9, 2006 @ 5:56 pm
[...] In the meanwhile, check out this excellent ad Honda has for the European market Civic hatchback. As with all Honda ads, it’s good. Remember the i-CTDi diesel ad and the Honda Accord ad? [...]
August 25, 2006 @ 10:56 pm
Very cute advert.. loving it.
September 4, 2006 @ 8:05 am
[...] One major change with this new model is the adoption of the new R-series engine instead of the 2nd generation K-series engine. From the B20, to the K20, and now the R20. The R20 engine is also featured in the new 2nd generation Honda Stream, and is basically a long stroke version of the R18 engine that made it’s debut in the 2006 Honda Civic 1.8 liter model. The R20 is a SOHC i-VTEC engine, making 150PS at 6,200 rpm and 190Nm of torque at 4,200rpm. The engine is particularly fuel saving at cruising speeds because of Honda’s use of a drive-by-wire throttle. During low load conditions, the pumping losses caused by the small throttle butterfly opening are avoided by letting the throttle butterfly open wider than it normally would. To offset the larger amount of air coming in, the intake valve timing is delayed. This reduces pumping losses up to 16 percent. More details on the Honda R-Series engines here. There is also a turbodiesel option - a 2.2 liter turbodiesel i-CTDi engine that makes 140PS. Transmission options are either a 6-speed manual or a 5-speed automatic. There was a CVT option to pair with the R20 engine in the Stream, but it was for front wheel drive applications only. [...]