We all know Dodge doesn’t really have a small car in it’s stables, which explains the Dodge Hornet concept and Chrysler’s on-going search for a partner to build small cars with. But somewhere south of the USA, in Mexico there are small Dodge cars going around the streets – the Dodge Attitude.
Looks familiar to you? You bet. The car is actually a rebadged 2006 Hyundai Accent, one model newer than the Accent that is available on our local shores right now. Dodge also sells a Dodge Atos – you guessed it! – a rebadged Hyundai Atos.
DaimlerChrysler and Hyundai used to have some form of strategic alliance together back in the year 2000 which involved DaimlerChrysler holding a 10% equity in Hyundai. This stake was sold in the year 2004 at a profitable US$912 million. It bought the stake in 2000 for US$428 million. They had a few projects together, even a small car platform but I don’t know what has happened to that now, since Chrysler is looking elsewhere for a small car development program. Another product of the partnership is the World Engine (1.8L to 2.4L), developed under the Global Engine Manufacturing Alliance, or GEMA – a collaboration between DaimlerChrysler, Mitsubishi Motors, and Hyundai.
I wonder if someone will try to stuff a Hemi into a Dodge-badged Hyundai Accent.
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Hemi into Hyundai Accent? that would send Accent from 0-100 in breathtaking speed! and…ends up just like Hammond the Hamster in jet cars.
Hmm…..I just cannot imagine this: Dodge Sonata, Dodge Ascent, Dodge Atos,Dodge Getz.
Actually i got really pissed off with American car manufacturers for doing stuffs that solely took care of sales and not on the long term benefits of their brand image. WTF is this? putting the same badge of a Viper on an Accent?!? Ok, so its not the current one (the so called RX-S in Malaysia) which IMO is pure crap. Imagine the Chevrolet logo on the Camaro to end up on a rebadged Daewoo? ok, the Optra's werent as bad as the Elantras or Accents; at least they looked tons better.
American manufacturers should put more effort into strengthening their brands, build better quality cars than merely taking regbadged shits into Toyota's territory, they wont win with that sort of so -called 'effort'.
"wonder if someone will try to stuff a Hemi into a Dodge-badged Hyundai Accent".
hahaha, i bet some kids in the US will find a way to do that!
iam waiting for a rebadge bmws…. sure will be lauging stock.. but i think the plp in deutchland are smart than those arrogant americans!
of all the cars in the world to rebadge…y on earth wd u want to rebadge a an accent?? its not gona get u anywher…tough luck DC
Rebadged???
NO WAY!!!!!! Dodge is a goooooood company……
the americans really not utilising their brain, right? i wonder did they ever try to think at all?
Rebadging is a billion dollar industry… they (the Americans) want some share of the same pie enjoyed by Korean, Chinese, Malaysian and other unknown vehicle manufacturers.
maybe proton should collaborates with Dodge and sell dodge gen2,dodge waja,dodge satria neo,dodge savvy,dodge wira in America!!!
“wonder if someone will try to stuff a Hemi into a Dodge-badged Hyundai Accentâ€.
great idea, i hope can do the same thing on my Sonata NF.
Dodge sumhow evokes the image of strong masculine cars especially when we are used to hearing its name with the normal lineup of the Viper or Charger. To hear its name with the Atoz or even worse, the Attitude when u kno this particular model is actually a Hyundai its proper name Hyundai Accent is just….wrong. You will just be emotionally shot!
Not really like the American designed car compared to those Jap & Conti cars. The American cars seem like oversize, dump & dull.. I don't think GM can make an impact here even though they have acquire majority share in Chevy Malaysia..
Heard that Dodge are getting their assembled Hyundai Atos from India (Hyundai Santos), to be marketed in Mexico, not in US…..I guess Americanas would be too big for such a car…..i for one, personally likes the Dodge Magnum; have sat in a model before; it's a well-built good quality car…
This has got to be the weirdest news that I've ever read. Hyundai Accent being rebagdge as a Dodge Attitude ? Why ? Isn't the Accent already being sold in the States ?
Interesting….. If i'm the boss of dodge, i'd only rebadge a car under my brand if i think it is a good car. Dont play play! It is my company reputation at stake! And the shareholder's money!
And i believe he did just that. That's why there's a Dodge Attitude.
dosen't looks like it got attitude like dat.
looks like a kia carens competitor oni.
Dodge Viper became Chrysler Viper?
i personally think that rebadging is no big issue… i mean in the states you can see various cars that pretty much looked the same but have tons of different names.. they're all rebadged … and while hyundai accent is already being sold in the states (for $6999, believe me that's the price), i do think that the dodge attitude might have some some sort of difference compared to the accent (maybe different trim etc) just like the dodge stratus and chrysler stratus … same car but different trim, the chyrsler name usually is the luxury version of the same car…. and small cars actually do have market in the states.. the rental car companies are really into small cars (they use to rent a "geo metro, looked much like suzuki swift" as a small car but now moving towards hyundai accent, kia rio and dodge neon) and heck, who would not want to buy a car that cost about the same amount of your salary in the states :)
Dodge has just become Dodgy, this is a damn disgrace and I am glad its just another stupid American car company that is doing it. The Accent is a poor arse excuse to challenge any japanese car in that category. And its a joke that the Americans just rebadge that crap to con both their local market and any idiots who think they are driving a Chevy when its actually some Daewoo Korean reject.
Agree with oranglulu, haha~
Just imagine Dodge Perdana V12 Turbo or Dodge Gen2 SRT-10, lol~
The American car companies are not doing well and have no response to the Japanese onslaught. Perhaps they are thinking that they can break the stranglehold by offering similar type cars?
Somehow, American cars have a very bad image of being fuel guzzlers and oversized even though they are not as bad as before. In fact, American or American badges Japanese and Korean cars are now much smaller and much improved (styling of some models need getting used to though). But they still need those big engines for larger models to travel long distances. Small engine cars are probably only for city use (their cities are probably much larger than our cities here).
Takes a lot of time for our public to accept them. More difficult as the Japanese have done so well here that the public doesn't feel a need for anymore alternatives from any other country.
Recently went to Cancún, Mexico and saw this car and was surprised to see it badged as a Dodge Attitude??? Saw a ram on the front where the Hyundai “H”logo is usually placed and thought it was weird. They have however kept the Hyundai logo on the wheel covers. It looks like they are being used primarily as rental cars or taxis. I guess they last longer the Dodge Neons!!!