This advertisement for the Ford Ranger back in 2006 was developed by JW Thompson’s Malaysian team for Ford Malaysia. It’s basically a matchbox with matchsticks in them (what else did you expect?) to promote the Ford Ranger Extreme’s extendable cargo bed. It’s really quite clever - it looks like the little Ranger is carrying the matches in the box if viewed from the proper angle.
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April 16, 2007 @ 8:26 am
Nice ad!!!
April 16, 2007 @ 8:44 am
Does it work like those ‘Awas muatan panjang’ lorries we see on the roads?
April 16, 2007 @ 11:52 am
A simple ad - but one that really attracts attention.
The creativity of advertising never ceases in the heads of the Creative Directors.
Cheers!
April 16, 2007 @ 3:30 pm
Ford Ranger = the best pickup truck in Malaysia!!!!!
but I think most u won’t agree with me……
April 16, 2007 @ 3:30 pm
Very clever and well-executed idea.
April 16, 2007 @ 3:45 pm
true2 it the best pickup…i mean real pickup. If uses Hilux or Triton…”alamak sayangnye takut calar”. If uses Ranger…..”lets rock”
April 16, 2007 @ 8:04 pm
Haha, my studio shot this picture and i produced it. It was shortlisted as a finalist for Best Media Ad at last Years Kancil Awards.
April 16, 2007 @ 8:14 pm
kona: excellent work!
April 16, 2007 @ 8:36 pm
Great job Kona. BTW, what happens if you open it the other way
you have the ford crashing into other ppl’s tailgate?
April 16, 2007 @ 10:53 pm
simple yet classy!
April 17, 2007 @ 9:34 am
Cool! Something small and simple but yet points out a big message.
April 27, 2007 @ 4:41 pm
I like Ford Ranger so much….Power truck it’s in your hand…Can U imagine POWER of Ford Ranger. So POWER right?? I already try this pickup/truck in Long Pasia Road in SABAH…. I tell U, this truck like a Monster…POWER.
I’m attracted to see the NEW FORD RANGER, hiii so Beautiful