PSA Peugeot Citroen said going into the market of premium vehicles with a new marque might be one of the options it is considering, a move much like Nissan and Toyota with their Infiniti and Lexus brands respectively. While these two brands have had considerable success (especially Lexus), a similira move by Mazda with the Amati badge was a failure even before it was launched.
French magazine Challenges reported that PSA Peugoet Citroen might revive the old Panhard brand for it’s luxury marque, a report that PSA Peugeot Citroen declined to comment on. Panhard was a French car manufacturer that was established in 1890, but it’s modern day existence is limited to light tactical and military vehicles.
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Like one of the ad, the chance could be 50/50
With China huge consumer market, this could be another success story for PSA Peugeot Citroen
Who knows…
I really love the Panhard VBL!
50-50?Whooaaaaaaa…..
don't know what brand is that .
I like to see what they come out with. Peugeot high sedans are already nice interior, not sure how they ar going to top that. Maybe make a feather suspension so that you don't feel anything:P