BMW M3 “Revolution” TV Commercial by IdeaCity
The amazing TV spot you will see after the jump is the creation of ad agency Idea City. It features what happens inside the new BMW M3’s V8 engine and was created entirely without the use of CGI effects. Instead, a real engine (3 of them actually) was modified to have special cameras, lenses and lighting inserted.
After 2 weeks of preparation and a further 80 hours to film the actual injection and combustion process the result is this TV spot, which was filmed at 10,000 fps. Of course, it isn’t really an accurate representation of the combustion process as you can see there’s no piston in there, so the engine isn’t really running.
Watch the amazing video after the jump.
VIDEO: BMW M3 “Revolution” TV Commercial by IdeaCity
April 9, 2008 @ 1:44 am
well rather short for an ad, i used to enjoy the old honda accord euro ad honda made a while ago. but still a decent effort
April 9, 2008 @ 7:00 am
Some money, lots of imagination.. awesome idea.. …. Priceless..
April 9, 2008 @ 7:00 am
that’s all???
April 9, 2008 @ 8:13 am
Quite a nice add. Very European in flavour.
I like the Honda “Cog” add more.
More so when the Honda add wasn’t CG and took them something like 600 takes to get it right. The last line “isn’t is nice when things just…work” really hammers in the point after you know what the production team has gone through….
European does adds quite differently than Asians do. They use very subtle but impactfull messages that only the targeted audience will make sense off. Usually very short and usually fades to black with the manufacturers logo. Unless you are already a captive audience (or fan), you wont get the meaning of the add at all.
I especially like the Audi Quattro “Footprints in the snow” add. I think it was only in Europe but also had some limited airtime in North America. Very well done. You didn’t even know it was a car add until the last 4 seconds of the 30 or so second add.
April 9, 2008 @ 9:42 am
the audi ad where they hang competitors’ cars keys and in the end it forms an audi logo.. that wan damn creative also… iLike…
April 9, 2008 @ 12:16 pm
no CGI? wow