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Piaggio, Aprilia, Gilera and Vespa brands now under Naza

The Naza Group is the official distributor of marques from Chevy to Ferrari in the car market, and its bike division is now catching up fast, thanks to new additions Piaggio, Aprilia, Gilera and Vespa. The conglomerate has signed a Distributorship Agreement with the Piaggio Group to become the exclusive distributor for the latter’s four brands. Naza already has Ducati and Harley-Davidson in its bike stable.

The signing was done by Naza’s Joint Group Executive Chairman Dato’ Hj SM Faisal and Piaggio Asia Pacific Managing Director, Mark Franklin, and was witnessed by Deputy Minister of International Trade and Industry, Dato’ Mukhriz Tun Mahathir and Commercial Affairs Attache of the Italian Embassy, Fabrizio Vergamini.

Naza will invest some RM6 million into this venture, which would include a retail showroom and after-sales facilities. The products will also will be distributed under the Naza World of Bikes umbrella. The company also has the option to import and distribute the other three brands in the Piaggio Group – Moto Guzzi, Scrabero and Derbi.

Dato’ Hj SM Faisal said that the market for big bikes bucked 2009′s downward trend and significant growth is expected. “The total industry volume in 2009 dropped around 17% as compared to 2008. However the lifestyle segment increased approximately by 40%, from 1,800 units to 2,500 units in 2009. The segment is expected to further increase in 2010 to 3,000 units,” he pointed out.

The Naza boss also revealed that both parties would explore the possibilities of locally assembling at least one of the brands for the ASEAN region.

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Two Brothers JUICE BOX™ Fuel Controller for Honda CBR1000 RR from Naza

Naza is now offering the Two Brothers Racing Kit for the Honda CBR1000 RR, which includes a Carbon Fibre exhaust system and a JUICE BOX™ Fuel Controller.

The fuel controller allows you to fiddle around with your CBR1000 RR’s fuel injection system. Consisting of integrated buttons and an LED display, it uses carburetor tuning logic for easy to understand fuel adjustments.

The control unit plugs are directly linked into the OEM wiring harness between the stock ECU and fuel injectors providing precise control of the engine’s fuel management system.

The system allows addition of fuel required with engine modifications without upsetting the stock fuel map. Everything can be done on the controller itself without external additional programming computers.

As for the exhaust system, that itself is said to provide a 2 horsepower increase – dyno-tested. The kit consisting of these two items are valued at RM3,564 but are part of the package when you buy a CBR1000 RR from Naza.

The CBR1000 RR that are fitted with these Two Brothers Racing exhaust system is differentiated with its colours of maroon and yellow.  

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Naza Bikes exports the Flash and GTR 150!

Naza Bikes

Naza Bikes has just shipped out 500 units of its 125cc Naza Flash to the Iranian market, as well as 100 units of the 125cc Flash and 150cc GTR 150 to Brunei. Two containers full of CKD parts for the bikes were flagged off by the Deputy MInister of MITI Dato Mukhriz Mahathir end last month.

“This is a significant milestone for Naza Bikes as we move to retail our products beyond Malaysia. We continue to seek parties that are interested in retailing our products in other countries in line with the long-term direction of the company,” said Naza Group CEO SM Faisal Tan Sri SM Nasimuddin.

The Naza Flash is said to be quite similiar to the Honda Wave. Its 4-stroke 124.8cc engine produces 7.5 kilowatts at 7,500rpm and 10.3Nm of torque at 5,000rpm, using a common centrifugal clutch gearbox with 4 ratios. It has a fuel tank size of 3.7 litres.

Naza Bikes

The first two bikes produced by Naza at its 24,000 square feet Shah Alam plant are the Naza Symphony and Naza Gemilang. The company has since launched 12 different models since 2003 in collaboration with Korean, Taiwanese and Chinese partners and also offers big bikes between the 250cc and 650cc range.

The company currently brings in about 25% to 30% of its total revenue from export markets, which is good for the Malaysian economy, and hopes to increase this to 50% within the next 5 years. The company wants to have its own engine by 2014.

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