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The F149 Ferrari California: a new kind of Ferrari

Ferrari California

Ferrari’s new F149 California was unveiled not too long ago and will be making its way to Naza Italia showrooms pretty soon. When it was first unveiled I think many were put off by how it looked and what it stood for. Some consider it Ferrari’s first Porsche - an A to B car instead of an A to A car, as in the first Ferrari that you can actually use as a daily driver and even on cross-state trips comfortably instead of just for a short weekend drive to somewhere nearby for thrills and back to the garage.

The California also looks smaller than it actually is. Check out the video below of Michael Schumacher talking about the California. You can see that the California is actually larger than it looks. I think it looks smaller because it’s not seriously low like most Ferraris thus the whole scale is not typically Ferrari.

The body is made from aluminium and the design by Pininfarina attempts to pay homage to the old Ferrari 250 California. And it does look similiar, from the shape and the way the headlamps are set in the body, to the size, shape and position of the lower air intake grille. At the same time it shares a family look with the rest of the FMR Ferraris - its older brothers the 599 and the 612.

There are rumours going around about how the California came to be. Some say that the model was originally designed to be a Maserati, which explains why it was designed to be so livable in, compared to the other Ferraris. However the amount of research and development put into the car required it to have a Ferrari badge and thus Ferrari price points and profit margins to justify its R&D cost and technologies. This has never been communicated officially by Ferrari of course, but I can see why it cost so much.

Ferrari California

The Ferrari California is currently the first and only model with a V8 engine installed longitudinally in a front-midship position, that means the engine is in front of you instead of behind you. Power travels through a signature flat propeller shaft to the rear wheels. It’s also the first to feature a 7-speed twin clutch transmission, and this is currently the only option for the California - no gated-manual transmission here, though I’m sure one could come later if there is demand. The chassis rides on a double wishbone setup at the front and a multilink setup at the rear. Optional is a magnetic adaptive suspension, similiar to the one on the 599 GTB Fiorano.

It’s also the first Ferrari with direct injection, which will improve emissions, fuel efficiency, and boost power at lower RPMs. The 4.3 liter V8 is built entirely from aluminium and uses a 90 degree angel between the two V banks, and an 180 degree angle between the cranks. The crank is a flat plane instead of a cross plane, which gives the V8 a more racecar-like sound - like two inline-4s singing or rather shrieking in harmony together instead of an American-ish rumble that you expect from a crossplane crank.

Ferrari California V8 Engine

Power is 460 horses at 7,750rpm and 485Nm of torque at 5,000rpm. Now not only is that a pretty high torque to displacement ratio for a normally aspirated engine, but 75% or 340Nm of that is already available and usable from just 2,250rpm, a testament to the magic of direct injection as well as variable valve timing on both intake and exhaust.

Don’t expect the California to represent an early entry point into the Ferrari buyer experience though - the company has no Boxster/Cayman equivalent in terms of pricing yet, at least here in Malaysia, not sure about overseas. Expect to pay 7 digits for this baby when it arrives here in Malaysia!

Look after the jump for more videos and a gallery of the California.

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GALLERY: Naza Italia Lifestyle Centre in PJ

Ferrari Showroom
Click for enlarged image

The Naza Italia Lifestyle Centre is the largest Ferrari and Maserati showroom out of Italy. Sitting beside the Federal Highway in PJ, it has 2 floors with Ferrari on the ground floor and Maserati on the top. I paid a visit last week to check out the limited edition Ferrari Scuderia 16M Spyder. Have a look at some photos after the jump, and remember you can click the images for a larger resolution version!

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Limited edition Ferrari Scuderia Spider 16M available for viewing at Naza Italia showroom

Ferrari Scuderia Spider 16M

There is one unit of the new Ferrari Scuderia Spider 16M at the Naza Italia Ferrari showroom by the side of the Federal Highway. It’s hard to miss really, but if you need the address here it is: Lot 1, Jalan 51A/221, 46100 Petaling Jaya.

Head on there if you want to check it out. It’s one out of 499 limited units that exist in this world, assuming some Hollywood stars don’t destroy a few on their way to the next car showroom. The showroom is open for viewing from 11am to 5pm daily, and the Scuderia Spider 16M will be there until the 6th this month.

Ferrari Scuderia Spider 16M

The 16M Spider is an odd monster. It’s a hardcore stripped down version of the 430 Scuderia, but the stripped down image feels abit out of place considering the fact that its a convertible and requires additional weight to strengthen the roof-less chassis. So that extra weight is still there.

But then again, the 16M name refers to Ferrari’s 16th F1 constructor title win, and F1 cars don’t have roofs… so maybe that’s the logic, I don’t know.

The car’s engine is a 4.3 liter V8 producing 510 horsepower at 8,500rpm and 470Nm of torque at 5,250rpm. The engine bounces off the redline at 8,640rpm. Its gearbox is a dual clutch dry transmission, but unlike the Ferrari California it only has 6 forward gears instead of the California’s 7. 0 to 100km/h takes only 3.7 seconds. If that’s not enough for you, Novitec Rosso sells a tuning kit for the 16M that bumps up its power to nearly 700 horses via twin turbochargers.

Naza Italia’s Lifestyle Centre isn’t just for potential Ferrari buyers and Ferrari Owners Club members. It houses a full range of Ferrari and Maserati merchandise as well, so perhaps instead of a normal red shirt for next year’s Chinese New Year open house visiting you could go in a Ferrari polo or something.

Look after the jump for a full gallery of the 16M.

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New Shell Ferrari 1:38 model cars with Touch Steering feature!

Shell Cars

The Shell Ferrari model cars are back again! Shell releases these cars with a new feature every year and last year was the engine sounds of course. This year the cars have abit more intelligence in them.

See the thing is these are Ferraris which are supposed to be able to scream through corners like they’re on rails but the previous cars only go straight like American dragsters! So Shell has solved this - this year the 1:38 scale cars can actually turn!

Shell calls this feature “Touch Steering”. There is a directional button underneath which you can press to store up to 15 different directions. A microchip inside reads these commands and stores them, and controls the front wheels to steer.

Watch how it works:

I think this is quite a good feature, because after all alot of kids are going to play with these cars. A kid can set up his own little race circuit in his living room hall or playroom and then program the car to race through the circuit. This extends the lifespan of the toy before the kid gets bored with it as it opens up a whole new world other than just a toy car going straight into the wall.

Shell also did a TVC featuring Michael Schumacher:

5 cars are offered, which are the 430 Scuderia, FXX Evoluzione, 599 GTB Fiorano, 612 Scaglietti and the 360 GTC. The cars are RM6.90 with a minimum purchase of RM40 of Shell V-Power Racing, or RM8.90 with a minimum purchase of RM40 of Shell Super or Shell Diesel.

The yellow 599 GTB Fiorano and red 430 Scuderia re only available at RM6.90 with the purchase of 4L Shell Helix Ultra or Shell Helix Diesel HX7 or RM8.90 with every purchase of 3L/4L Shell Helix HX5.

There is also a play mat and a display garage set for RM15 and RM60 respectively.

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Naza Italia 4S Centre for Ferrari and Maserati

Naza Italia
Click to enlarge

Naza Italia Sdn Bhd, sole distributor and importer for Ferrari & Maserati will be opening the largest lifestyle centre for both these marques on 31 March 2009 in Petaling Jaya.

It consists of a state-of-the-art 4S (sales, service, systems & spare-parts) centre, including two-level Ferrari and Maserati showroom which houses the latest and most current models, as well as a contemporary lounge with full facilities for Ferrari Owners Club members and Maserati owners to enjoy.

The Naza Italia Lifestyle Centre is open to all and offers an extensive array of brand merchandise to both Ferrari & Maserati fans, owners & enthusiasts, as well as providing the owners the assurance that their Italian luxury marques will well cared for and maintained in pristine condition.

The showroom will be officiated by His Royal Majesty The King of Malaysia Tuanku Mizan Zainal Abidin.

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Geneva 2009: Ferrari reveals the 599 HGTE

Italian sports car maker; Ferrari has unveiled the 599 GTB Fiorano with the new Handling GT Evoluzione (HGTE) performance package. The HGTE package includes stiffer springs and rear anti-roll bar as well as re-calibrated Manettino system which adjusts the the 599 HGTE’s magneto-rheological shock absorbers for a more dynamic driving experience. Other improvements include; a lower ride height, new high performance tires, an upgraded version of the F1-SuperFast transmission which offers faster shifts and improved accelerator response, as well as an improved exhaust silencer.

Design wise as mentioned earlier, its is finished in three-layer metallic Rosso, while other visual and performance upgrades on the outside include; 20 inch sports wheels as well as a matte black rear diffuser. The 599 HGTE’s interior is treated to two-tone leather and Alcantara seats with carbon-fiber rear seat backs.

Continue reading to view an image gallery.

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Geneva Preview: Ferrari 599XX and the 599 GTB Handling GTE Package

Italian sports car maker which has also won its 16th Formula 1 Constructors’ title; Ferrari has announced that it will unveil the 599 GTB with the Handling GTE package as well as the track ready 599XX which is based on the 599 at the Geneva Motor Show.

Although the Prancing Horse has chosen not to reveal further details, we know that the 599 GTB with the HGTE offers a far better, spirited, and track friendly drive than the stock 599 GTB and that it is finished in a new three-layer metallic Rosso body colour.

The 599XX, which would only be available to a selected few (just like the Enzo), is something like the Ferrari FXX, that incorporates the most advanced technologies resulting from Ferrari’s road-going and F1 research.

The only thing Ferrari revealed about the 599XX is that it is finished in a colour matching the F2008 Formula 1 contender. We will bring you the latest updates, stay tuned!

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Ferrari 430 16M Scuderia Spider: only 499 units!

Ferrari 430 16M Scuderia Spider

And here we have it, a slightly mixed up creation by Ferrari - a hardcore stripped down rear engined, rear wheel drive racing car… with a convertible roof! This is the drop top version of the 430 Scuderia and its been christened the Ferrari 430 16M Scuderia Spider, limited to only 499 units. It’s apparently to celebrate their F1 team’s 2008 constructor championship title.

The 16M Scuderia Spider shaves 80kg (as a comparison, the 430 Scuderia shaved 100kg off the regular F430 coupe) off the regular spider through the omission of a few stuff like floormats and other weight reduction measures such as increased use of carbon fiber. Playing around with product tie-ins a little, there is also a Ferrari-customised Apple iPod Touch integrated into the center dock in front of the dashboard.

Unlike the 430 Scuderia which featured the single clutch F1-Superfast2 transmission, the 430 16M Scuderia Spider gets an even faster shifting 6-speed twin clutch transmission for uninterrupted power transfer. Interestingly this is one cog down from the 7 speeds in the Ferrari California, I wonder why.

0 to 100km/h only takes a blistering 3.7 seconds, thanks to the power unit which is the highly tuned direct injection 4.3 liter unit from the Ferrari California putting out 510 horsepower at 8,500rpm and 470Nm of torque at 5,250rpm. It revs up to a limiter of 8,640rpm.

Look after the jump for a whole photo gallery of the new Scuderia Spider.

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Naza Italia’s Ferrari Service Center

Naza Italia

Naza Italia’s Ferrari service center at the Naza Automall in Petaling Jaya is now fully operational, complete with equipment and a staff of 7 Ferrari service specialists with a total combined experience of over 68 years, with the team’s manager Mr Joseph with 9 years of experience with Ferrari. This is a precursor to a new 45,000 square feet Ferrari flagship showroom that will be ready and operational in early 2009. Naza claims the center will be one of the largest and most advanced outside of Ferrari’s own facilities in Italy.

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Ferrari California F149 Photo Gallery

Ferrari California

A new set of images of the Ferrari California 2+2 hard top convertible has been released onto the internet. They are quite suitable to be used as wallpapers so you may want to check out the full set of thumbnails after the jump.

The Ferrari California - codenamed F149 - features a few firsts for a Ferrari. It is the first Ferrari with a 7-speed twin clutch transmission, the first with direct injection and the first with a folding metal hard top.

Look for the full gallery after the jump.

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