Fiat launches “PUR-O2″ green brand
Volkswagen has BlueMotion, Mercedes-Benz has BlueEFFICIENCY and soon Toyota will make Prius a badge for fuel efficient vehicles that are environmentally friendly. Fiat is wasting no time developing its own “Green” brand called PUR-O2.
The PUR-O2 line of cars will feature fuel-saving technologies such as start-stop systems by Bosch, Eco Drive, green tyres, low-viscocity fluids, aerodynamic bodykits and gearboxes with modified ratios designed for low fuel consumption.
Initially three PUR-O2 models will be offered - the Fiat 500 PUR-O2, the Fiat Bravo PUR-O2 and the Fiat Croma PUR-O2. These cars will feature small displacement petrol engines such as a 1.2 liter unit, and fuel efficient Multijet engines with low CO2 emissions mated to a Dualogic twin clutch automated gearbox with ratios for fuel efficiency.




Above is the latest teaser image for the new upcoming front-engined Lamborghini set to rock the 2008 Paris Motor Show, adding to the other two teaser images we’ve already seen (on the left). It seems the name Lamborghini Estoque is being tossed around all over the internet in speculation of what this new Lambo will be called.




While the Tesla Roadster is being assembled at a Group Lotus PLC factory in Hethel, Tesla is preparing the production center for its next model, a zero-emissions luxury sedan. Tesla is building a $250 million facility that will include a production plant for the new sedan as well as its corporate headquarters and R&D center. It will be located in San Jose, California.



