Honda Malaysia calls for hybrid car incentives
Honda Malaysia CEO Atsushi Fujimoto has called on the Malaysian government to provide incentives and reduce taxes for manufacturers and importers of hybrid cars. He added that the Honda Civic Hybrid is priced RM40,000 higher than the regular petrol-engined 2.0S model and was selling between one to two units a month.
“If there’s government assistance, it will be better for us as we can sell more hybrid cars,” said Fujimoto-san. MITI minister Tan Sri Muhyiddin Yassin has already indicated in the past that MITI will consider revising the rates for CBU hybrid cars. With pushes from both principals as well as grey importers with strong connections such as Premier Hybrid Cars, we could really see something happening with hybrid car taxes in the future.
However, at the same time the PM is also pushing for Proton to come out with a hybrid car and Proton has reported they are collaborating with hybrid component suppliers for a hybrid car that could be ready for market in 2 to 3 years if it finds it feasible.
So there is also a possibility for MITI pull a flip flop and instead put up a protective policy for Proton’s hybrid car. Let’s cross fingers and hope this does not happen.





Proton’s Our Pride and Joy campaign for the Proton Persona by McCann Erickson Malaysia has won the Gold Dragon award at the 2008 PMAA Awards. The Gold Dragon was for the Best Brand-building Campaign category. Another Proton campaign, the Proton Sneeze campaign won the Silver Dragon in the Best Cause of Charity Marketing Campaign.
The Nissan Lightfoot Quest 2008 was held over the weekend and produced some very impressive results. A total of 40 Nissan owners joined the competition. Participant cars included 12
Petrol prices at the pump will be switched from its current fixed price of RM2.70 per liter to a floating amount according to the month’s average current market rates with a fixed subsidy of RM0.30 per liter. This floating amount will be capped to a maximum of RM2.70 per liter (current price), which means the 30 sen subsidy will increase to cover the higher cost of fuel if it increases over RM3.00 per liter.



