Peugeot today announced its intentions to make Malaysia its regional hub through its relationship with the Naza Group. Peugoet is currently distributed in Malaysia by Nasim Sdn Bhd, which took over the franchise from Cycle & Carriage.
Since Nasim took over, a nice European marque has been made an affordable choice for many Malaysians, undercutting its competitors both in terms of price and specifications. Turbocharging and direct injection technology in a petrol engine for the masses! Naza sold 3,766 Peugeot cars in 2009, comprising of 2,347 units of the 206 Bestari, 885 units of the 308, 491 units of the 407 and 43 units of the 207 CC. For 2010, the group is targeting to sell 2,930 Peugeots in Malaysia, which will include the “T33″ entry-level model, to be produced at Naza’s Gurun plant.
Peugeot themselves are expanding its ASEAN Regional Office in PJ, which will manage operations for the Asia-Pacific region (excluding China). Peugeot’s ASEAN Regional Office in Malaysia currently runs an ASEAN training centre and technical help desk for after-sales technicians in the Asia-Pacific region and the Middle East.




The Naza Group has signed a memorandum of understanding (MoU) with General Motors to be the official distributor of Chevrolet cars and parts in Malaysia. The MoU was signed by Naza Group joint executive chairman SM Faisal SM Nasimuddin and General Motors Southeast Asia Operations and Chevrolet Sales Thailand President Steve Carlisle.
It was quite an open secret that Naza was looking to take over custody of the Chevrolet brand in Malaysia, even before the 
The Naza Group targets to achieve sales of 25,970 units next year with major contribution coming from its Kia division. Joint executive chairman SM Nasarudin SM Nasimuddin broke down the 2010 sales target to 22,000 Kia vehicles, 2,930 Peugeot vehicles and 1,040 units of the Naza Forza.
Proton Xchange Programme, the car scrapping scheme from Proton has been discontinued. In a media statement, Proton said only applications that reached its offices on or before Oct 31 would be processed for the rebate vouchers.