Paul Tan on the Automotive Industry
Here’s another leaked shot of the soon to be launched Proton P3-21A, posted over at funtasticko. Don’t mind the slightly misaligned bootlid, it’s probably because the boot was not shut properly. The horizontal strip running across the bootlid is similiar to the one found on the Proton Exora – although it’s body coloured here, perhaps like the Exora it will be finished in chrome on high end models. What do you think of the design so far? It’s quite a departure from the Proton Tuah Concept eh?
Tengku Tan Sri Mahaleel Tengku Ariff, the outspoken former Proton chief, is set to make a shock return to the national carmaker, which is now under DRB-Hicom’s ownership. Business Times reports that the ex CEO will probably return as chairman of Proton, leading the company into another new phase.
“More or less, it’s almost a done deal,” a source close to DRB-Hicom told BT. If true, TM will replace Datuk Seri Mohd Nadzmi Mohd Salleh, who was one of the bidders for Khazanah Nasional Bhd’s 42.74% stake in Proton.
Tengku Mahaleel’s last stint in Proton ended on 30 September 2005, when his contract was not renewed by the board of directors led by Datuk Mohammed Azlan Hashim, then the chairman of Proton. TM joined Proton as Vice Chairman, Strategy & Operations in 1996 and was with the company for over nine years. The official statement then explained that Proton is a “national asset, an institution of sorts and not a private entity.”
Prior to his departure, he did a controversial interview with a Chinese daily, disagreeing with the way the national automotive industry was heading. “Automobile assembly means you just need screw drivers, you don’t need die and mould and engine factory. If the government only needs the automobile assemblers, we can then grab a Mitsubishi car, fix it with a Proton emblem and say: ‘Nah, this a Proton car’,” he was quoted as saying.
Not a man to mince words, that’s for sure!
Perodua has introduced a new variant of its MPV called Alza SR. SR stands for “Smart Ride” and this is an entry level variant positioned below the Standard and Advanced spec. It is available for viewing and booking at all 178 Perodua showrooms nationwide now.
Selling for between RM53,013.50 and RM56,513.50 on-the-road with insurance in Peninsular Malaysia, the new variant, available in BX Manual and BZ Auto spec, is Myvi SE priced. Previously, the cheapest Alza was the Alza GX Manual at 55,503.50, so this new one lowers the entry price by about RM2,500.
“The introduction of the Alza SR variant will make it even more affordable for Malaysian consumers looking to upgrade to a more spacious vehicle. Our customers like the versatility and functionality that Alza offers and do not mind having less features available compared with the standard and other variants. However, it does not mean we have compromised on the safety and the aesthetics of the Alza SR,” Perodua MD Datuk Aminar Rashid Salleh said.
Under the hood, nothing has changed, but what’s the difference is spec? The Alza SR makes do with “UV protected glass” on the windscreen only, as opposed to on all glass panels, and there’s no rear wiper. The wing mirrors are manually operated. Fog lamps, airbags, ABS, EBD and BA are unavailable, but that’s the case for the 1.5 SX and EZ as well, so it’s expected.
Note that in the Alza SR automatic, the parking brake has been moved to between the front seats (it’s foot operated in other auto Alzas), and the front seats are separated, not bench style. For the manual variant, there’s no change in layout.
The Alza SR comes in three colours: Glittering Silver, Ivory White and a new hue, Mystical Purple. Perodua targets to sell about 400 units of the Alza SR monthly, which will take up around 13% of Alza’s monthly sales.
Alza 1.5 BX Manual (Solid) – RM53,013.50
Alza 1.5 BX Manual (Metallic) – RM53,513.50
Alza 1.5 BZ Auto (Solid) – RM56,013.50
Alza 1.5 BZ Auto (Metallic) – RM56,513.50
Remember the yellow Proton P3-21A that showed the upcoming sedan’s face uncovered? It looks like a partial rear shot of that car has been circulating online, showing us the tail lamps without any masking. Even as we analyse it, bear in mind that this may or may not be the final production design.
Shown at funtastickodesign, the lone image shows a rear lamp cluster that’s unlike the wraparound old Subaru Legacy style rear design of the Tuah concept, so perhaps Proton is looking at a more contemporary look. The edges look a bit sharp and abrupt, though.
We can see that there’s a chrome bar visually linking the two sides of the tail lamps, like how Jaguar does it for the XF.
What we see here is also consistent with what’s visible from the masked test mules running around – full red with a clear strip running in the middle, with part of the lamp extended into the boot lid.
Do you prefer this or the rear end look of the Tuah concept?
Reports linking Volkswagen with Proton have emerged, with the national carmaker’s new owner playing host. According to Business Times, DRB-Hicom is understood to have hosted two Volkswagen AG group directors last Thursday. The duo met with key stakeholders of DRB-Hicom, including its top management.
“They also reviewed all Proton Holdings Bhd’s models,” the publication’s unnamed source revealed. BT says that the Volkswagen directors came down to evaluate the possibility of having a collaborative technical agreement on technology transfer with Proton.
“This is the first step and I think that there will be many more such meetings before a deal could be struck,” their source added.
As all of us know, this isn’t the first time Europe’s biggest carmaker Volkswagen is being linked with Proton; the previous marriage attempt broke down because of issues over majority stake. With a new owner in place (DRB-Hicom is VW’s local assembler), will this latest “on” in the “on-off” relationship stick, or will it fizzle out like it always does?
P-G Andersson has stretched Proton’s lead in the Super World Rally Championship (S-WRC) category in Monte Carlo. Combing the icy roads through snow, rain and fog on the third day of the rally, Andersson’s Satria Neo S2000 held on to 9th overall and extended his overnight lead from 23 seconds to 1 minute 40 seconds over the second-placed S-WRC car, Kevin Abbring’s Skoda Fabia S2000.
Abbring dropped two places to 12th overall, while Irishman Craig Breen remains third – and 15th overall – in the S-WRC class, a further five minutes behind in his Ford Fiesta S2000. Bryan Bouffier, in a Peugeot 207 S2000, continues to hold 4th place in the S-WRC class, but has moved up to 18th overall.
The third day saw three special stages being contested in the mountainous region of Southern France, which included tackling what is reputed to be one of the most difficult stages of the rally, the 24.13km Cimetiere de Vassieux – Col de Gaudissart route.
Reigning world champion Sebastien Loeb continued to dominate Monte Carlo, leading Dani Sordo’s MINI by more than two minutes. Sordo, in the meantime, has taken advantage of Petter Solberg’s misfortunes to build a gap of more than a minute – the third-placed Norwegian damaged the wheel of his Ford Fiesta and subsequently suffered a puncture.
Proton is currently in the lead in the 2012 FIA Super World Rally Championship (S-WRC) category on the second day of the Monte Carlo Rally, with P-G Andersson running in ninth spot overall.
Only 59 cars of the 89-strong entries remain at the end of the second day of the event, which has already claimed some 30 retirements. Among them was the S-WRC front runner, Frenchman Sebastien Ogier, who was running sixth overall and leading the class in his Skoda Fabia S2000 when his car was involved in a high-speed crash five kilometres from the finish, ending his race.
Ogier’s retirement saw Andersson inherit the lead in the S-WRC class, with Germany’s Kevin Abbring in the Skoda Fabia S2000 in second place and 10th overall, some 23 seconds behind. In third place – and 15th overall -is the Ford Fiesta S2000 of Craig Breen, while fourth and 20th overall is Bryan Bouffier in the Peugeot 207 S2000.
“The Monte Carlo Rally is all about pacing yourself to the finish. There is a very fine line between driving at your limit and being careful enough not to be caught out by the tricky and changing conditions of the terrain. We’ve had a good run so far, and with two more days of rallying remaining we are going to be extra cautious, as the changing conditions on the special stages make it extremely difficult and tricky,” Andersson said.
“Our goal here is to get the Satria Neo S2000 to a strong overall finish and, if all goes well, a podium finish in the S-WRC category on our debut,” he added.
Current world champion Sebastien Loeb extended his overall lead in Monte Carlo, claiming victory in five of the day’s six special stages. The Frenchman overcame the icy conditions to currently hold a one minute 37 second lead ahead of Spaniard Dani Sordo in the Mini, while Ford’s Petter Solberg is in third, a further three seconds adrift.
Perodua had a media briefing in KL this morning, revealing its 2011 performance and targets for this year. In a difficult year for the auto industry, the brand once again became the top selling marque in Malaysia, shifting about 180,000 vehicles in 2011. Retaining this title means that Perodua has been top of the tree for six consecutive years now.
The 180k figure is slightly down from the record breaking 188,600 vehicles sold in 2010, but then the total industry volume (TIV) also fell from from 605,156 to just below 600k units. Perodua’s market share also saw a slight decline from 2010′s 31.2% to 30%.
Exports grew from 4,000 units in 2010 to 8,000 units last year. Perodua revealed that Sri Lanka is its top export market now, taking over from UK. Bosses say that once overall cost is further lowered, exports will be ramped up, with a target of 20,000 units by 2015, or about 10% of total output. For 2012, they plan to export 10,000 cars.
Of the 180k local total, Perodua sold 81,904 units of the Myvi, which retains its title as Malaysia’s best selling car, 60,675 units of the smaller Viva, and 37,402 units of the Alza, which is the biggest car it sells.
Click to enlarge chart
2011 saw the introduction of the new Myvi in June, before Perodua wheeled out the “Lagi Power” 1.5-litre Myvi SE and Extreme in September. The Myvi is also exported CBU to Indonesia as a Daihatsu Sirion, launched at IIMS in July.
It wasn’t an easy year to launch such a big model, with the launch coming so soon after the triple disaster (earthquake, tsunami, nuclear) that hit Japan, but the company pulled through (Perodua MD Datuk Aminar Rashid Salleh singled out partner Daihatsu for their efforts) and reclaimed lost ground with the popular new Myvi.
Among other obstacles they faced were the amended hire purchase act that came into effect mid 2011, the weak global economy, a strengthening Japanese yen and the recent Thai floods, although effects from the latter was minor compared to the Japanese disaster.
Looking ahead, Perodua sees 2012 as cautiously positive. Datuk Aminar revealed the target of a 4% sales increase to 188,000 units on the back of network growth and “aggressive promotions” throughout the year. Besides new competitors, Perodua sees inflationary pressures, slower growth and Bank Negara’s credit tightening measures (Malaysia’s household debt levels are very high) as challenges.
At the event, Perodua also announced a new flagship 3S Centre to be located in Section 19, Petaling Jaya. This RM30 to 40 million facility will be the model for future sales and service centres in Malaysia and abroad. It will also be the central region’s hub in the company’s new “decentralization” approach. Construction will start in March or April and it’s expected to start operations in 2013.
Reader Iwan spotted what looks to be a Proton P3-21A being transported along the Guthrie Corridor Expressway earlier today. Nothing much to reveal, since it’s under wraps, but the car cover is thin enough to offer an outline of the vehicle, which seems to be wearing less disguise and cladding save white masking points at the rear, door panels and headlamp area. In any case, expect the car to be spotted more in the coming future …
Now that DRB-Hicom is in control of Proton, what’s in store for the national carmaker? A report by Business Times details the changes that will happen in terms of cost cutting and efficiency, trimming “excess fat” currently carried by Proton. The reporter quoted unnamed “sources close to the deal”.
For starters, no large scale staff retrenchment is expected, although some changes in the top management are predicted to happen. DRB-HICOM wants to turn Proton into a serious regional player within three years, before becoming a global player two years from that point. The conglomerate will also strengthen Proton’s vendor and dealer network, while improving staff skills by leveraging on its International College of Automotive (ICAM) in Pahang.
“There will be zero lay-off as the immediate focus is on the low-hanging fruits at Proton. The group will trim any excess fat in product planning, consultancy contracts and third-party service providers, among others,” their sources said.
An example is the storage of Proton cars at a third-party site in Sijangkang, Selangor. “The group does not think it is necessary to farm out this logistic service as Proton cars can be distributed to dealers and branches efficiently by using a good IT infrastructure. A lot of money can be saved from this,” they added.
When it comes to costs, Lotus is sure to crop up. Now that DRB-Hicom is in control, what is in store for Proton’s sports car subsidiary? The British brand is currently in a cost consuming revamp from niche specialist sports car maker to a Porsche challenging brand, led by CEO Dany Bahar, who is fresh from signing a four-year contract last month.
“If Lotus continues to ride on Proton, it will be cancerous, it will be like a parasite. Hence, it requires a review so that it can stand alone and be successful, perhaps like what Audi is to its parent Volkswagen AG,” BT’s sources said, adding that the review will focus on Lotus’ involvement in motorsports sponsorships, especially in F1.
If this report is accurate, there is sure to be plenty of boardroom battles in Proton, in the near future.
