Proton Persona launched: Proton’s new sedan

I guess today is the day that most of you have been waiting for the day that the car that promises to set off a snowball effect of recovery at Proton. First sightings of the new Proton sedan were early this year in April, but we actually got to see 3D renderings of it in March. Little did we know that it was a real car to be put into production.
UPDATE: Proton Persona SE now on sale for RM59,800!
As most of you have known by now thanks to a tip off by The Edge, the new Proton sedan is called the Proton Persona. The name is not unfamiliar as it has been used before for the UK market Proton Wira. This makes the name somewhat apt, as it is finally the car that will replace the Wira, something the GEN2 did not do when it was introduced a few years ago.
Proton has taken steps to ensure the Proton Persona is what the customer wants, not what the management wants. Many models clinics and surveys have been conducted to ensure market acceptance. After my first impression of the car at the media preview earlier this week, I must say that Proton has done a relatively good job with this car!
Read more on the Proton Persona after the jump. Click here to read the rest of Proton Persona launched: Proton’s new sedan





Usually the fan art of modified cars only surface AFTER a car is launched, but thanks to nearly a month’s teaser period that Proton has given us with the upcoming new Proton Sedan, some have started modifying the look of whatever they have available.






