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Proton Persona and Proton Saga on test in India

Proton Saga Photo

India’s DNA Money reports that the Proton Saga and the Proton Persona have been spotted on test on the Greater Noida Expressway in India. These may be Proton’s initial model range in the Indian market which is good as niche cars like the 3-door Satria Neo do not make sense at the moment. Interestingly the same report also considers Proton vehicles “high-end” but with quality and finishing issues. When contacted by DNA Money, officials from Proton and rumoured partner Argentum declined to comment.

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Proton Persona launched in Indonesia

Proton Persona Indonesia
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Proton has launched the Proton Persona for the Indonesian market today at the 16th Indonesian International Motorshow. It is the fifth Proton model to be sold in our neighbouring country, just over a year after Proton entered the Indonesian market in March 2007 with the Savvy and the GEN2. The other two models that have been launched since are the Satria Neo (known as the Neo in Indonesia) and the Waja.

The Indonesian Proton Persona is available in five variants and all come with the 1.6 litre Campro IAFM engine. The line-up consists of an auto and manual baseline, an auto and manual mid-line and a highline automatic model. The cheapest baseline manual model is priced at 122,000,000 Indonesian rupiah, or about RM42.6k.

The Persona will be sold through PT Proton Edar Indonesia’s network of 3S centers, which are currently situation in Warung Buncit, Bandung, Makasar, Pekanbaru, Palembang and Slipi. Three more sites have been identified – Pondok Indah, Kalimalang and Kelapa Gading. This will increase to about 27 by 2012.

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Proton launches the Proton Persona in Brunei

Proton Persona Launch in Brunei

Proton has launched the Proton Persona in the Brunei market, priced at BND$20,771 (RM47.636.50) for the 1.6 litre medium line manual and BND$22,495 (RM51,590.35) for the 1.6 litre medium line automatic.

It is available in seven colours, namely iridescent white, metal gray, tranquillity black, solid red, light gold, blueberry tea and solid white. Proton has been in Brunei since 1999, distributed by Worldwide Motor Sdn Bhd.

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Proton Persona launched in the UK market

Proton Persona

The Proton Persona be on sale in Proton UK dealerships from the end of March 2008 onwards, and it will be called the Proton GEN-2 Persona in the UK market. There is only one variant sold there, which comes with front and rear power windows, a MP3/CD integrated head unit with 4 speakers, dual SRS airbags, and antilock brakes.

The 5-speed manual version goes for £10,795, while the 4-speed automatic goes for £11,595. The GEN2 hatchback goes for exactly £200 more expensive for both the manual and auto models. There is currently a promotion offering £1,000 off the list price for the GEN-2 Persona.

The UK-bound Persona is likely to come with the new 1.6 litre Campro IAFM engine which made its Malaysian debut in the mid-line GEN2 facelift. Word is that the Malaysian market Persona is also available with IAFM now, evident from Proton taking up advertising in major newspapers, but the PR department has not released an official announcement yet, so let’s wait for that as it would be better for us to have confirmed details on exact pricing, and availability.

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Over 8,000 bookings for the Proton Persona

Proton Persona Side Profile

The Proton Persona has received an better than expected response so far, scoring over 8,000 bookings since the car was launched slightly more than a week ago. This includes the 2,200 bookings that were made before the Persona was launched.

We are happy with the response received thus far. We are also touched by our consumers belief in us. Two thousand two hundred of them booked the Persona without seeing it during the pre-launch activities and now we have over 8,000 bookings. On behalf of PROTON, I would like to thank all those who have and are continuing to support us. Quality issues previously brought up by consumers have been addressed in the Persona. The PROTON i.CARE initiative was rolled out specifically with this in mind. We want our consumers to know that we are not merely paying lip-service to the You Can Count On Us promise but every PROTON employee, myself included, will strive towards delivering this promise,” said Proton managing director Syed Zainal.

Proton expects to sell about 4,000 units of the Proton Persona a month, and it looks like the public has received it well so far. I hope the Persona stands the test of time in terms of both sales as well as quality. We now wait patiently for the Proton BLM, which will replace the aging Proton Saga.

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Proton Persona launched: Proton’s new sedan

Proton Persona

I guess today is the day that most of you have been waiting for the day that the car that promises to set off a snowball effect of recovery at Proton. First sightings of the new Proton sedan were early this year in April, but we actually got to see 3D renderings of it in March. Little did we know that it was a real car to be put into production.

UPDATE: Proton Persona SE now on sale for RM59,800!

As most of you have known by now thanks to a tip off by The Edge, the new Proton sedan is called the Proton Persona. The name is not unfamiliar as it has been used before for the UK market Proton Wira. This makes the name somewhat apt, as it is finally the car that will replace the Wira, something the GEN2 did not do when it was introduced a few years ago.

Proton has taken steps to ensure the Proton Persona is what the customer wants, not what the management wants. Many models clinics and surveys have been conducted to ensure market acceptance. After my first impression of the car at the media preview earlier this week, I must say that Proton has done a relatively good job with this car!

Read more on the Proton Persona after the jump.
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Proton Persona – name of new Proton Sedan?

Proton Persona Spyshot

UPDATE: Proton Persona SE now on sale for RM59,800!

When a new national car is about to be launched, many will start to speculate on the name, and this is also the case with the new Proton sedan.

Word passing through the grapevines is that the new Proton sedan will be called the Proton Persona, and there was even a little photo being circulated of the sedan with the word Persona on it’s number plate.

Today we get a little confirmation – though not 100% sure as it is not from Proton’s mouth. The Edge carries an article on the new Proton Sedan and it calls the new car the Proton Persona. This name is not new, as it has been used by Proton in the past as the export market Proton Wira’s name in the UK.

The article also mentions Proton targets to sell about 4,000 units of the Proton persona a month, though industry analysts from RHB Research Institute thinks a figure of 2,000 to 2,500 Proton Personas a month is more achievable and sustainable.

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Proton New Sedan: Peekaboo!

Proton New Sedan

Proton has placed a few units of it’s upcoming new sedan in four venues across Malaysia, but before you excitedly head on to the venue to have a look at it, there’s just one thing – the sedan is in a giant box! What you can do is just peek through a few holes to have a look at the sedan inside. Not sure if there is a light in the box so it might be best to bring some form of torch light along! UPDATE: The interior of the box is lit!

The giant boxes with the new Proton sedan inside them are located at The Curve, Mutiara Damansara, Selangor (10am to 10pm); Proton showroom in Jalan Sultan Ahmad Shah, Penang (8am to 8pm); Proton Showroom in Plentong, Johor (8am to 8pm) and Giant Hypermarket, Jalan Gambang, Kuantan (10am to 10pm).

“Were happy with the excitement building up for our new sedan. PROTON began to accept bookings from 22 July 2007 and all the public could see then was a visual of the silhouette of the car. That was enough for quite a number to commit and make bookings for the new sedan. However, we have been receiving many requests that we show more and that was what prompted us to come up with this peekaboo idea of showing the actual car, but just enough only,” said Proton managing director Datuk Syed Zainal Abidin Syed Mohamed Tahir.

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More artist impressions of the new Proton Sedan

Chaku Proton Sedan
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Reader Chaku has updated his new Proton Sedan artist’s impressions as some of you have requested variations of his previous impression with different bootlid spoilers. Well, here they are – complete with modified rear tail lights similar to the aftermarket LED tail lights available in the market. Look at all variations after the jump.
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Artist’s impression of new Proton Sedan bodykit

Modified_Proton_New_Sedan.jpg

Usually the fan art of modified cars only surface AFTER a car is launched, but thanks to nearly a month’s teaser period that Proton has given us with the upcoming new Proton Sedan, some have started modifying the look of whatever they have available.

Blog reader and forumer Chaku (aka Maru) has whipped up this nice artist’s impression of the new Proton Sedan with a bodykit based on the 3D renderings posted here back in March this year. He has added a small bootlid spoiler, subtle side skirts and a front lip, but the rear bumper gets a new diffuser-like design.

Of course, no sporty look is complete without larger sports alloy wheels and a reduced wheel arch gap. What do you think? The LED brake lamps available as a third party aftermarket accessory would complement this design well.

I think the new Proton Sedan like all modern Protons have tremendous potential for aesthetics enhancement.

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