Besides new models and concepts, next month’s Frankfurt show will also see the birth of a new automotive brand. Eterniti Motors (EM) is a London based company that aims to build bespoke luxury vehicles with hand crafted interiors. Its first model, a luxury SUV crossover that’s likely to be called ‘Hemera’, will be shown at Frankfurt.

Expected to carry a price tag of around £150,000, Eterniti’s SUV will be joined later by a similar effort by Aston Martin as well as an upcoming Bentley SUV. As the first to market in 2012, EM wants to sell more than 100 units per year, and is counting on demand from emerging markets. The chassis and powertrain won’t be self developed, but it’s not known from where they will be procured from.

Already, there are plans to expand the range, and a supercar is the next step. Unlike the SUV, the mega bucks supercar will be a bespoke, ground-up design. Eterniti is open to collaborate with other carmakers.

Registered in England, Eterniti Motors is backed by a group of international investors, and the team is claimed to be experienced with luxury cars. Their identities will be revealed as we get closer to Frankfurt, stay tuned!