Toyota Safety Sense screenshot-01

By the end of 2017, Lexus and Toyota models will see Lexus Safety System + and Toyota Safety Sense packages, anchored by automatic emergency braking (AEB), as standard on nearly all models and trims in the US, it was announced.

It’s a step and a significant commitment by Toyota to “help save lives” and bring the number of highway injuries down. With both packages being offered as standard, AEB tech will be widely available four years ahead of the 2022 industry target announced by the National Highway Traffic Safety Administration (NHTSA) and Insurance Institute for Highway Safety (IIHS), last week.

A total of 25 out of 30 Lexus and Toyota models will come with Lexus Safety System + and Toyota Safety Sense as standard equipment. Models that will not see these packages as standard include the Lexus GX, Toyota Mirai, 4Runner and the Toyota 86.


“High-level driver assist technologies can do more than help protect people in the event of a crash; they can help prevent some crashes from ever happening in the first place. We are proud to help lead this industry in standardising these systems and bring automated braking to our customers sooner rather than later,” said Jim Lentz, CEO of Toyota Motor North America.

Toyota’s safety tech pack comes in two forms, Toyota Safety Sense C includes pre-collision system, lane departure alert and automatic high beam. The other, Toyota Safety Sense P adds on pre-collision system with pedestrian pre-collision function – vehicle and pedestrian detection, dynamic radar cruise control and lane departure alert with steering assist function.

Lexus’ Safety System + on the other hand, includes pre-collision system – pedestrian and object, lane departure alert, automatic high beam and dynamic radar cruise control.

Bear in mind that the announcement concerns Toyota’s US market only, for now. As to when other markets – including ours – will get the new safety packages, well, that remains to be seen.