And it’s official. BMW Malaysia has just confirmed the impending arrival of the BMW 330e plug-in hybrid to our market, with its new #ElectricDrivingPleasure campaign. As we reported yesterday, the 330e will soon join the X5 xDrive40e in BMW Malaysia’s latest PHEV range. How soon? As early as the end of August, it seems.

Prices have not been confirmed just yet, but sources indicate a range between RM240k to RM260k. That will put the 330e in between the 320i Sport Line (RM231,800) and 330i M Sport (RM297,800), effectively replacing the 320d and 320i M Sport models (previously priced at RM269k and RM259k respectively) that were discontinued earlier this year.

With the range indicated (RM240k-RM260k), it’s possible that BMW Malaysia will offer the 330e iPerformance in two flavours: Sport Line and M Sport. We will know soon enough, of course. The X5 xDrive40e, launched at RM388,800, undercutting all its rivals, comes in M Sport guise only.

Under the hood of the 330e will be a similar 2.0 litre four-cylinder engine, electric motor and eight-speed gearbox combo as the larger X5 xDrive40e and 740e. Here, though, the engine is rated at 180 hp and 290 Nm, paired with an 87 hp, 250 Nm electric motor. Combined system output is 248 hp and 420 Nm of torque, compared to 252 hp and 350 Nm for the petrol-only 330i.

The 330e iPerformance will get from 0-100 km/h in 6.3 seconds, on to a top speed of 225 km/h, very close to the 330i’s 5.8 seconds/250 km/h. But on the other hand, the plug-in hybrid model is claimed to average just 2.1 litres per 100 km, compared to 6.1 l/100 km for the 330i. The 330e also has an all-electric range of 22.5 km, at speeds of up to 120 km/h.

BMW Malaysia’s #ElectricDrivingPleasure campaign, with a supporting video below, aims to highlight Malaysians changing lives through innovation, ideas, and solutions.