Mitsubishi Motors Malaysia (MMM) has announced that Tomoyuki Shinnishi will be appointed as its new company CEO, effective October 28, 2016. With almost 20 years of experience in the automotive industry, Shinnishi first joined Mitsubishi Corporation (MC), Tokyo in 1997.

From 2001 to 2008, Shinnishi worked in PT. Krama Yudha Tiga Belian Motors (KTB), the official distributor of Mitsubishi Motors vehicles in Indonesia as an advisor of production and engineering, before taking over the position of the unit head of sales and marketing.

Following this, Shinnishi served as the manager of motor vehicle ASEAN and South West Asia department in MC. Later on, in 2012, he moved to Mitsubishi Motors Corporation (MMC) in Tokyo where he was the manager of sales marketing at the Russia & Alliance Office.

“With Shinnishi’s strong automotive experience, passion and commitment towards Mitsubishi Motors, we believe he will continue to drive the Mitsubishi Motors brand forward in Malaysia,” said Tan Sri Marzuki bin Mohd Noor, chairman of the board for MMM.

Shinnishi will succeed Yang Won-Chul, who will relinquish the position he held since February 12, 2015, and will report back to MC, Tokyo.