Vehicle sales performance in Malaysia, Q1 2017 versus Q1 2016 – a look at the winners and losers thus far

Vehicle sales performance in Malaysia, Q1 2017 versus Q1 2016 – a look at the winners and losers thus far

With the first three months of the year past us, it’s time to take a moment and see how the automotive market is performing thus far. Here, we compiled sales data from the Malaysian Automotive Association (MAA) for the first quarter of 2017 (Q1 2017).

Overall total industry volume (TIV) for Q1 2017 saw an improvement compared to Q1 2016 with 140,839 units sold. This represents an increase of 7.29% or 9,572 units from Q1 2016, likely spurred by the introduction of several new models in January, February and March.

Perodua, unsurprisingly, sold the highest number of cars in Q1 2017 with 50,265 units, a 6.54% or 3,084-unit increase from Q1 2016. However, its market share did decline by a small bit, down to 35.7% compared to 35.9% in the same period last year.

Honda continues to be the second highest contributor to TIV as well as the number one non-national brand on the list, selling 27,283 units in Q1 2017. When compared to Q1 2016, the figure indicates a massive 45.30% or 8,506-unit hike, and its market share grew to 19.4% from 14.3% in Q1 2016.

Moving on, national carmaker Proton experienced a marginal increase in sales for Q1 2017, with 19,376 units, a gain of 0.79% or 151 units compared to Q1 2016. It too saw a decline in market share, capturing just 13.8% compared to 14.6% in Q1 2016 – this despite launching four new models (Perdana, Persona, Saga, Ertiga) last year.

One of the biggest gainers here is Toyota, which experienced a 61.54% sales growth in Q1 2017 from Q1 2016. The brand managed to shift 16,503 units in Q1 2017, and its market share stood at 11.7% (up from Q1 2016’s 7.8%).

Other Japanese brands like Nissan and Mazda didn’t fare as well, with both facing a decline in sales of 44.41% and 41.39%, respectively. In Q1 2017, Nissan managed to sell 5,989 units and had market share of 4.3% (down from 8.2% in Q1 2016), while Mazda shifted just 2,082 units and accounted for 1.5% of the market (down from 2.7% in Q1 2016.

Moving on to European marques, Mercedes-Benz took the sixth spot on the list, with Q1 2017 sales numbered at 2,988 units, an increase of 11.62% from Q1 2016. The Three-Pointed Star also saw a bump in its market share to 2.1% from 2.0% in the same period last year.

Meanwhile, BMW also benefitted from a sales growth in Q1 2017, selling 325 more units compared to the same period last year. Its 2,138 units sold in Q1 2017 resulted in a higher market share of 1.5%, which is 0.1% more than in Q1 2016. Volvo also enjoyed an increase in sales by 1.6% to shift 191 units, although its market share remained unchanged in both periods at 0.1%.

Other notable brands include Kia (up 21.07% to 1,086 units), Subaru (up 25.07% to 878 units) and Renault (up 27.52% to 139 units). On the other hand, decliners include Audi (down 55.52% to 125 units), Mitsubishi (down 24.30% to 2,178 units), Ford (down 23.75% to 1,499 units) and Hyundai (down 17.21% to 1,299 units).

Click on the table below to view an enlarged version.

Vehicle sales performance in Malaysia, Q1 2017 versus Q1 2016 – a look at the winners and losers thus far

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Gerard Lye

Originating from the corporate world with a background in finance and economics, Gerard’s strong love for cars led him to take the plunge into the automotive media industry. It was only then did he realise that there are more things to a car than just horsepower count.

 

Comments

  • Humble pie on Apr 21, 2017 at 5:37 pm

    Well done UMW. One of the biggest gainers is Toyota.

    Like or Dislike: Thumb up 18 Thumb down 34
    • Pele Cokeng on Apr 21, 2017 at 5:57 pm

      Still lagging behind small boys.Especially P1 and Honda.Shame

      Like or Dislike: Thumb up 32 Thumb down 9
      • Prabanathan Muthusamy on Apr 21, 2017 at 6:00 pm

        Hidden due to lowcomment rating. Click here to see.

        Poorly-rated. Like or Dislike: Thumb up 37 Thumb down 158
        • RamboTan on Apr 21, 2017 at 6:18 pm

          Ur right Prabanathan. UMW gogogo Toyota CH-R!

          Like or Dislike: Thumb up 37 Thumb down 35
          • Hussein Tahir on Apr 22, 2017 at 8:47 am

            Even with 4 new Proton models launched, Proton sales increase by 0.7%????????

            OMG!

            Like or Dislike: Thumb up 20 Thumb down 5
          • K Kinte on Apr 22, 2017 at 6:04 pm

            Looking at things, Proton sales would be lower than last year’s 72,000. Cause 4 months passed and only 19,000 cars sold.

            This would mean, Proton is still running at a heavy loss and they would need another RM1.8 billion just to keep the company afloat.

            Like or Dislike: Thumb up 20 Thumb down 1
          • K Kinte on Apr 22, 2017 at 9:12 pm

            Since Proton has taken money from the rakyat, Proton is accountable to the rakyat and answerable to the rakyat.

            The rakyat all want to know one thing about Proton sales figures. How many cars are sold to the public and how many cars sold to the Government?

            This is because, we all suspect, Government is still quietly helping Proton and DRB out buy buying their cars for Government use.

            We Malaysians want to know as it is our money still being used to bail out Proton indirectly.

            At the same time, Honda, Toyota and Nissan also want to know, how come they don’t get a share in the Government vehicles purchase pie?

            Honda, Toyota and Nissan asking why bodies such as PDRM, Ministries, Kementerian Kesihatan, Kastam, Tentera etc don’t order their Jap cars so much like how they order Proton cars.

            So, how many Proton cars are really sold to the public in a given year?

            Like or Dislike: Thumb up 20 Thumb down 3
        • OMG…maybe Toyota can beat Proton sales, but cannot beat Honda or Perodua(in ur dream lah) sales.

          Like or Dislike: Thumb up 4 Thumb down 1
        • Nobody can beat P1. Only P1 is true national car bought by patriotic pipu. Shame there are so few patriotic pipu in Malaysia

          Like or Dislike: Thumb up 4 Thumb down 11
          • K Kinte on Apr 22, 2017 at 8:11 pm

            Now even patriotic people also don’t support Proton anymore cause they know, Proton has sucked so much of money from the rakyat. In total, officially, about RM16.5 billion.

            Unofficially, its about few times more than that.

            All the Proton fans got so fed up with the last straw, just 2 weeks ago, asking another RM1.8 billion whilst still have not even paid back the initial RM1.5 bil taken last year.

            Since 1985, money spent of Proton could have built about 100 fully fledged free Government Hospitals and about 100 extra Public Universities for the rakyat.

            Like or Dislike: Thumb up 27 Thumb down 2
        • Kunta Kinte on Apr 22, 2017 at 4:12 pm

          Praba takut. Already spent money on his obsolete bios with using old technology and 4,speed auto.

          Like or Dislike: Thumb up 2 Thumb down 3
        • Sam Loo (ori1) on Apr 23, 2017 at 1:09 pm

          They should bring the new RAV4 to bolehland.

          Like or Dislike: Thumb up 4 Thumb down 0
      • What’s there to shout about for Honda winning number one spot in Malaysia? It’s not like winning over Toyota in China or USA.

        Like or Dislike: Thumb up 5 Thumb down 4
      • Pele Sohai on Apr 22, 2017 at 4:06 pm

        Toyota already beat ur small boy P1. Sohai

        Like or Dislike: Thumb up 4 Thumb down 0
  • AhBoy on Apr 21, 2017 at 5:39 pm

    YES!!!! Toyota is BACK. LOL

    Like or Dislike: Thumb up 8 Thumb down 25
    • Pele Cokeng on Apr 21, 2017 at 5:55 pm

      Back where? Same old drain.More SA run away to Honda showroom.

      Like or Dislike: Thumb up 27 Thumb down 4
  • Cilipadi on Apr 21, 2017 at 5:39 pm

    Perodua 5models, Proton 10model

    Like or Dislike: Thumb up 30 Thumb down 2
    • Mikey on Apr 21, 2017 at 6:39 pm

      Yah, I know what U mean. This must be very unacceptable 4 P1 to stomach when 5 actually beats 10. Malu Betul.

      Like or Dislike: Thumb up 4 Thumb down 0
  • Doery on Apr 21, 2017 at 5:41 pm

    How abt my Infiniti?

    Like or Dislike: Thumb up 6 Thumb down 1
  • Din somebody says MY pipu r poor & getting poorer? What sorcery is this?

    Like or Dislike: Thumb up 14 Thumb down 8
    • Graduan Bijak on Apr 21, 2017 at 6:01 pm

      Even poor people also avoid Proton.

      Like or Dislike: Thumb up 32 Thumb down 10
    • Deadpool on Apr 21, 2017 at 6:20 pm

      Bankraps wannabe..Mark my word.

      Like or Dislike: Thumb up 21 Thumb down 2
    • tokmoh. on Apr 22, 2017 at 10:34 am

      Maslan : aku cakap GST kurangkan kos sara hidup, rakyat gelak. Tapi sejak gst,

      Mercedes, bmw, honda pecah sales record
      Honda jual lebih dari proton
      Kfc, starbucks penuh
      Samsung S8 sold out
      Adidas nmd, yeezy queue dari malam sebelum, sold out beberapa jam lepas tu.

      Jadi mana rakyat terjejas? Sia2 aku berjimat masak sendiri nasi goreng tanpa gst.

      bingung.gif

      Like or Dislike: Thumb up 8 Thumb down 3
  • Finding Duri on Apr 21, 2017 at 5:51 pm

    Isuzu only have 2 models but managed to sold 2605 units.More than big telenovela boys like Mazda,Mitsubishi,Kia,Hyundai and BMW.

    Like or Dislike: Thumb up 19 Thumb down 2
  • VTEC TURBO on Apr 21, 2017 at 5:53 pm

    Vtec Turbo Power…

    Keep it Up Honda..

    If there were no excise duty, Honda will dominate in Malaysia

    Like or Dislike: Thumb up 27 Thumb down 1
    • Mikey on Apr 21, 2017 at 6:43 pm

      If there were No duties/taxes, all M’sia will enjoy cheaper cars regardless of any brand.

      Like or Dislike: Thumb up 11 Thumb down 0
  • As I had predicted since 2015. Proton will fall to 4th place this year with market share below 11% by end 2017 and will fall further to below 8% market share in end 2018. If Proton still delay to be sold to another car manufacturer, Proton will be extinct within the next 2-3 years

    Like or Dislike: Thumb up 32 Thumb down 6
    • john = Coconut beruk on Apr 21, 2017 at 6:25 pm

      Ur right john. Thank u protecting Malaysia for 70 years …

      Like or Dislike: Thumb up 35 Thumb down 2
    • Let them be extinct. They served their purpose alredi. At long last we gonna have a public transport that works.

      Like or Dislike: Thumb up 5 Thumb down 4
  • pondan on Apr 21, 2017 at 5:57 pm

    after launching 3 main proton models and only increase by 0.79%.

    better close shop la

    Like or Dislike: Thumb up 41 Thumb down 5
    • dontby on Apr 22, 2017 at 1:47 pm

      Malaysian that won’t buy proton:
      1. Die hard non-national buyer
      2. Get burn customer
      – Abused by SA (wira-era undertable $ for color/delivery)
      – Bad experience of quality
      – Incompetent SC (repeated repair just to ratify a problem)
      3. 2nd generation that get advice from Get Burn Customer.
      4. Customer that do their homework/research for purchase decision.
      5. Customer feel victim to market protection (taxes..) due to proton existence.
      6. Customer that afford to have a choice financially.
      7….

      Like or Dislike: Thumb up 11 Thumb down 1
  • pondan on Apr 21, 2017 at 6:01 pm

    protong with 3 new main models and yet only increase by 0.79% … better close shop and save some grace.

    Like or Dislike: Thumb up 42 Thumb down 5
  • What? on Apr 21, 2017 at 6:36 pm

    Proton launched 4 models last year but out of the 4 models, only 2 of them(Persona, Saga) are actually making big sales numbers. They really should’ve saved their money and focus on making an Iriz facelift instead of wasting resources on the loss making Perdana. Proton could’ve sold as much cars as Honda had they released an Iriz fl instead of the Perdana.

    Like or Dislike: Thumb up 5 Thumb down 1
  • Mikey on Apr 21, 2017 at 6:49 pm

    Despite P2 drop it’s market share by 0.2%, P1 still drop its market share by 0.8%. That means the other brands have Makan their share. Now I know why P1 is giving prizes 2 CLEAR stocks.

    Like or Dislike: Thumb up 2 Thumb down 0
  • paparadzi (Member) on Apr 21, 2017 at 8:50 pm

    “On the other hand, decliners include Audi (down 55.52% to 125 units)”

    Selling their new A4 without quattro, without virtual cockpit, what were they thinking?

    Like or Dislike: Thumb up 4 Thumb down 0
  • Crasher7 on Apr 21, 2017 at 10:43 pm

    Outsold by both Toyota and Honda?! Seriously Proton?!?!

    Like or Dislike: Thumb up 4 Thumb down 0
  • The loser is always the customers

    Like or Dislike: Thumb up 0 Thumb down 0
  • Proton? Congratulation!

    Like or Dislike: Thumb up 0 Thumb down 0
  • Fenix on Apr 25, 2017 at 12:15 pm

    Lamborghini salesmen have plenty of time playing Sudoku while waiting for customers. Lol

    Like or Dislike: Thumb up 0 Thumb down 0
  • Ben Yap on Apr 25, 2017 at 2:48 pm

    honda has capable marketing and product team.

    Like or Dislike: Thumb up 0 Thumb down 0
 

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