DRIVEN: Peugeot 3008 in Italy – plenty of savoir-faire

DRIVEN: Peugeot 3008 in Italy – plenty of savoir-faire

An award is never a guarantee that a product will turn out to be a commercial success, but it offers a validation that the item is – at least for that moment – perceivably ahead of the rest of the field. When that award is a coveted one, involving representation of sentiment from across an entire continent, then that should provide a pretty good measure of how it is viewed.

For a car, taking home something like the European Car of The Year title is special, a blue riband moment. Sure, there have been some rather dubious choices in the past, but by and large the recipients have been deserving of the kudos presented to them.

The most recent winner happens to be the Peugeot 3008, the subject of today’s examination. The second-generation SUV is, as it turns out, a very different animal to the vehicle it replaces, but just how deserving is it of that ECOTY laurel?

Ahead of a more localised report soon on the fully-imported CBU vehicle, which was officially introduced in Malaysia last week, we take a first look to see if the product lives up to the accorded fanfare via its European international drive, which took place in Italy.

DRIVEN: Peugeot 3008 in Italy – plenty of savoir-faire

The Sochaux-built C-segment offering, which sits on the automaker’s new Efficient Modular Platform (EMP2) chassis that also underpins the new 308, gets a fresh look – the odd design language of its predecessor is gone, and in comes an SUV styled along more conventional lines.

Regular doesn’t translate into boring, of course – the French automaker has injected enough flair in the new car to keep it from looking staid or predictable. The general proportions are good, and there are plenty of sharp lines – specifically, from the rather vertical front end and high waist line – to make for a strong visual engagement. With the optional gloss “Black Diamond” roof in place, the SUV has quite a striking, distinct personality.

Measuring in at 4,447 mm long, 1,841 mm wide and 1,615 mm tall, with a 2,675 mm-long wheelbase, the new car is about the same size as the first-gen, being marginally longer by around eight cm, while its wheelbase is 62 mm longer.

Despite the face that it hasn’t added much bulk, there are improvement to the interior volume with regards to key passenger dimensions, albeit in small increments – front elbow room is up by 17 mm over the old car, but most of the gains are to be had at the back.

Here, occupants get an additional 24 mm of rear legroom, while headroom has been increased by 36 mm, and an extra four mm of rear elbow room has been eked out. Boot space is also up at 520 litres, an increase of 88 litres from the 432 litres available on the old 3008. With the 2/3-1/3 split-folding Magic Flat rear seats folded to offer a flat load floor-layout, load capacity increases to 1,580 litres.

European buyers get a wide variety of engine choices, with two petrol mills in three variant forms and four diesels in five versions to pick from. The two gasoline units are a 1.2L PureTech 130 S&S (available in six-speed manual and six-speed auto, and in standard and low consumption forms) and a 1.6L THP 165 S&S six-speed auto – the latter is of course the sole engine pick for the Malaysian market.

The PSA Prince unit, here in EP6FDT guise, is good for 165 hp at 6,000 rpm and 240 Nm at 1,400 rpm, and paired with an EAT6 III transmission, gives the particular 3008 variant a 0-100 km/h time of 8.9 seconds and a 206 km/h top speed in its Continental form. A combined fuel consumption figure of 5.7 litres is claimed, though realistically a litre or two should inevitably be added in real-world conditions.

A number of 17- and 18-inch wheels are available for the SUV, and as already defined, five-spoke 18-inch Los Angeles units wrapped with 225/55 profile tyres equip the two specifications that are available in Malaysia, a midline Active and a more upmarket Allure (the baseline trim is called Access). Above the Allure sits a GT Line dress up package and a GT variant, which kits up the SUV further.

Driver assistance systems for the 3008 are led by Advanced Grip Control, an enhanced traction system offering five modes (Normal, Snow, Mud, Sand, ESP Off), and these can be cycled via a rotary dial located next to the button offering hill assist descent control (HADC). Both items are present on the Malaysian-spec cars.

The 3008 can also be specified with a number of items that the automaker has grouped under an Advanced Driver Assistance Systems (ADAS) umbrella. The list includes active safety brake and distance alert, active lane departure warning, adaptive cruise control with stop function, active blind-spot monitoring, speed limit sign recognition and recommendation as well as a Visio Park (360° all-around vision) camera and park assist.

Other items on the safety front on the five-star Euro NCAP-rated vehicle include a six airbag count as well as ABS, EBD, emergency brake assist, traction control, dynamic stability control and electronic stability programme.

The 1.6L THP 165 was the primary focus on the drive in Italy, which started out in Bologna and headed to the south towards the Florentine town of Le Moschere before looping north again over a 156 km-long route. From a performance perspective, there’s a lot to like in how the SUV serves up its wares – it drives a far sight better than the old one, being far more accomplished in both response to steering input and agility.

The few opportunities to try out the handling dynamics on the route revealed the 3008 to have reasonably nimble feet and decent grip levels – simply put, it steers around corners in cleaner fashion and with higher accuracy, and there’s a greater sense of tautness about it compared to the first-gen, which could feel wallowy and ambiguous when pushed.

The ride – at least on European tarmac – isn’t far behind. It’s nuggety but not overly firm, though hard ruts do upset the compliance and otherwise decent composure, which raises questions as to how it will play out under local road conditions, but we’ll find out soon enough. Noise levels, meanwhile, are decent – a fair bit of road noise creeps into the cabin, but it’s not intrusive.

As for pace, it’s not vivacious, but the turbocharged Prince mill provides enough midband push to keep progression decent, if rather linearly, and on the whole hauls the 1,300 kg vehicle along well enough. Although it’s not the fastest ‘box around, the transmission does its best to add to that cohesion – transitions are fluid and the gearing is suitably scoped.

The GT, in its 2.0L BlueHDI 180 S&S form, was also sampled on the route, and despite its additional mass (1,465 kg) the DW10FC oil burner expectedly impressed with its keen pull, its character always willing. The 1.6 litre petrol however feels more polished both in delivery and scope, and on the whole its intrinsically smoother character made it a more preferable drive – and pick – over the diesel, despite the latter’s superior immediacy from its 400 Nm of available twist.

While we won’t be seeing the 1.2L PureTech 130 iteration of the 3008 locally, some quick notes about it. As you’d expect, there’s less urgency on the whole, but in its manual guise, the shifter keeps interest levels fairly high, and so drivability aspects remain quite engaging. As an urban hauler on the Continent, the lack of outright zip won’t be so pressingly felt.

Sharp looks and good drivability score the 3008 big points, but it is the interior that is the winning card on this one. The short of it is that the cabin is an absolute gem in terms of presentation as well as in materials and fitment. To say that what’s on here wouldn’t be out of place in offerings from more premium brands is putting it mildly. What’s on the Pug could well shame some of them.

The brand’s i-Cockpit dashboard design presents a fascia layout with a driver-centric presence, replete with an angled centre console. Switchgear is at a minimal, but what is there is very well presented, with a row of six piano-key toggle switches and a novel gearshift lever leading the way. The latter is ergonomically sound in operation, despite the fancy looks, and feels good to the touch.

The 3008 also features a compact steering wheel featuring a flat top and bottom, a design said to offer better visibility and legroom for the driver. The rectangular unit is also claimed to be easier to grip – initially quirky in feel, the wheel proved to be as advertised, though certain driving positions have an impact on instrument cluster visibility.

Performance-wise, speed levels are quick, and though the heft feels artificial and the progression is vague off centre, the rack steers the car about nicely enough in its basic form, as shown via the 1.2L variant.

Basic, because better steering involvement can be had by ticking the Driver Sport Pack option, which introduces a firmer and more responsive power steering as well as an enhanced accelerator pedal mapping. It also improves the engine and gearbox response, and also amplifies engine sound into the cabin via a digital amplifier.

The standout item in the cabin is the high-resolution 12.3-inch screen that is the digital instrument cluster. Something that wouldn’t be amiss in a much more expensive or upmarket offering, the display can be completely configured and personalised to preference. Five different display modes are available, selectable via a knob on the steering wheel. A visual treat in every sense, it’s a fantastic piece of kit to have at this price point.

Sitting next to it at the same level is a centrally-mounted eight-inch colour touchscreen – the free-standing unit works the infotainment route and offers direct access to the main control functions (radio, climate control, navigation, vehicle parameters, telephone and mobile applications). The user interface has a clean layout, with operational aspects intuitive to boot.

Elsewhere, the materials on call – with elements including full hide leather, chrome inserts and gloss black trim – continue the great work, and on the whole the 3008’s cabin is appointed to a level that punches well above the weight of its class. This really is nothing short of a blue horizon kind of interior, one that redefines the segment.

Shame that the local car isn’t specified with the optional Focal Premium hi-fi system, which was highlighted in big fashion at the drive – the system, which features a 515 watt, 12-channel amplifier and a 10 speaker array (complete with a subwoofer), adds even more flourish to an already captivating cabin.

The first outing by the French audio outfit in the factory-fit scene has impressive tonality and good punch, and sounds downright spectacular for a vehicle in this price segment. To serve notice of its particular prowess, the company had a home audio setup showcasing one of its high-end Utopia loudspeakers along with a selection of its very tasty-sounding upmarket headphones, of which the Elear sounded particularly outstanding over a quick sampling.

A quick mention of scent, which is also given focus on the 3008, if only to bring to light how serious the automaker is in pushing premium and occupant engagement levels. An optional i-Cockpit Amplify system offers active in-cabin perfumery, with three specially-developed fragances to pick from, to complete a sight, sound and scent trinity.

DRIVEN: Peugeot 3008 in Italy – plenty of savoir-faire

Other cabin-related kit include a large panoramic sunroof, dual-zone climate control (with rear vents) as well as a host of connectivity options. The list includes 3D connected navigation, a Mirror Screen function offering compatibilty with MirrorLink protocols on Android smartphones as well as Android Auto and Apple Carplay support. There’s also Qi-compatible induction smartphone recharging in the mix.

Outfitted to the brim, the demonstrator mules in Bologna certainly made a huge impression from the inside. Away from the mesmerising interior layout and trim, comfort levels from the fronts seats were high over the nearly 200 km travelled in total on the route, as were the ergonomics and tactility of the switchgear. The rear bench was trialled briefly, and looks able to offer adequate levels of amenity for short to medium-haul runs.

It’s a truly impressive second try for Peugeot with the new 3008 – from a product point of view, there’s very little to pick with it. Yes, it can be a bit pacier, but it drives well, wears a sharp suit and is well-equipped. That exceptional interior seals the deal, with the automaker’s push to raise the game on this front a defining moment. Worthy then of that crown? On that cabin alone, without a doubt.

You can compare the specifications of the Malaysian Peugeot 3008 THP Active and Allure variants on CarBase.my.

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Anthony Lim

Anthony Lim believes that nothing is better than a good smoke and a car with character, with good handling aspects being top of the prize heap. Having spent more than a decade and a half with an English tabloid daily never being able to grasp the meaning of brevity or being succinct, he wags his tail furiously at the idea of waffling - in greater detail - about cars and all their intrinsic peculiarities here.

 

Comments

  • Sick&tired on Sep 19, 2017 at 8:54 am

    Accomplished french P1.

    Like or Dislike: Thumb up 14 Thumb down 1
    • Alrobetto on Sep 19, 2017 at 11:47 am

      Seen this car at Sunway Pyramid, very impressive, looks luxury and feel good on steering. I think CRV, CX5, XC60, Sorento , Tiguan are going to face tough competition

      Like or Dislike: Thumb up 43 Thumb down 21
      • Proton Asia Continental on Sep 19, 2017 at 12:24 pm

        Sorento is 7-seaters tho so I thino you can rule it out of the picture

        Like or Dislike: Thumb up 17 Thumb down 0
      • No worries

        X-TRAIL , TUCSON , Sportage , X3 , GLC and Q5 are already facing tough competition now.

        Like or Dislike: Thumb up 28 Thumb down 1
        • Kam Gong on Sep 19, 2017 at 6:35 pm

          Obviously you do not know the level of Audi and other Germans car.

          Like or Dislike: Thumb up 7 Thumb down 26
          • Same goes to you

            You do not know what you talking about too.

            Perception, Appreciation and liking comes from the mind of individual .

            Do not force your way by saying something irrelevant to get people to accept the greatness of AUDI OR OTHER GERMAN CARS .

            Totally irrelevant to others

            Like or Dislike: Thumb up 27 Thumb down 1
  • lilytan on Sep 19, 2017 at 9:10 am

    Could have been proton 1st SUV. But like any other margin seeking rebadger, just choose china if u wanna get the cheapest (and the nastiest).

    Like or Dislike: Thumb up 11 Thumb down 3
    • According to resident basher, china gips ECRL public transports & Geely is big brother woh. So how leh?

      Like or Dislike: Thumb up 11 Thumb down 3
  • cloud1704 on Sep 19, 2017 at 9:30 am

    Too bad, we missed a lot goodies especially safety and entertainment features. I think they should offer it as optional for people that would like to have a more a complete package.

    Like or Dislike: Thumb up 13 Thumb down 1
  • TakNakProton on Sep 19, 2017 at 9:37 am

    All bells and whistles but is it reliable ?

    Like or Dislike: Thumb up 17 Thumb down 4
  • Thomas on Sep 19, 2017 at 9:50 am

    The 1.6 petrol engine is Prince or S&S? The previous article is stated S&S.

    Like or Dislike: Thumb up 5 Thumb down 0
    • Aikon on Oct 09, 2017 at 10:38 am

      It is a new version of the Prince with a different engine code. AFAIK, this does not come with Stop & Start feature and only the 408 e-THP has the S&S

      Like or Dislike: Thumb up 1 Thumb down 0
  • kereta_lembu on Sep 19, 2017 at 10:05 am

    Sometimes I wonder why some Malaysians bother reading car reviews for certain brands as most of them are only concerned about the “Resale Value” and not the car’s true value in terms of its design, technology or safety. If the general perception doesn’t change, it doesn’t matter if the car is a winner of the ‘Car of the Year Award’ or not…or how well it drives etc or how nice it looks, all of the wouldn’t even matter to these people.

    Put your hands up if you’re one of those that will think…hmm, nice car, good features but I guess I’ll just stick with a Toyota or Honda :)

    Like or Dislike: Thumb up 47 Thumb down 11
    • Car is a winner, local franchise is loser.

      Like or Dislike: Thumb up 28 Thumb down 3
      • Sklee on Sep 27, 2018 at 1:03 pm

        Below par franchise n service is the main weakness of this car. U less ur franchise n services improve u can forget abt pushing ur sales

        Like or Dislike: Thumb up 0 Thumb down 0
    • lilytan is a moron on Sep 19, 2017 at 2:59 pm

      How would you feel paying 120k for a new car and selling it for 35k 6 years later with 70k mileage and full service record?

      Like or Dislike: Thumb up 3 Thumb down 20
      • Honestly, I would feel quite good. RM14.16k per year is pretty ok.

        Like or Dislike: Thumb up 16 Thumb down 2
      • rchoo on Sep 20, 2017 at 11:44 am

        Then sell it only after 15 years usage knowing it’s still a good car to drive and furthermore it’s not cheap to replace with a new car. Then you will get a investment worth right down to penny.

        Why do you want to replace the car after 6 yeras in the first place?

        Like or Dislike: Thumb up 8 Thumb down 0
        • Guest1234 on Sep 27, 2017 at 4:33 am

          Because the car will start to scratch your pocket asking for major repair after 5 years. You think you can live happily for 15 years with the car?

          Like or Dislike: Thumb up 1 Thumb down 1
  • Blunt Blade on Sep 19, 2017 at 10:22 am

    Does the European model includes the impressive e-Kick scooter? Why Peugeot Malaysia not including this in the spec list?

    Like or Dislike: Thumb up 2 Thumb down 0
    • Anthony Lim (Member) on Sep 19, 2017 at 9:17 pm

      The Micro e-Kick is available as an optional add-on for European models. Price may have a lot to do with it not being seen here – think it’d go for well over RM5k, based on ex-UK and Euro prices.

      Like or Dislike: Thumb up 4 Thumb down 0
    • rchoo on Sep 20, 2017 at 11:46 am

      Not worth it lah, get a off market E-scooter from Taobao will you, better quality and better value.

      Like or Dislike: Thumb up 0 Thumb down 3
  • Ben Yap on Sep 19, 2017 at 11:09 am

    This is faster than a Preve. Imagine how it can outrun our police cars. Our police cars need upgrade to cars with more horses rather than relying on the Helang only.

    Like or Dislike: Thumb up 4 Thumb down 1
  • C. P. MOHAN on Sep 19, 2017 at 11:13 am

    @kereta_lembu, fully agree. It is APPRECIATING NOT THE DEPRECIATING VALUE OF THE VEHICLE THAT MATTERS HERE.

    Like or Dislike: Thumb up 9 Thumb down 5
  • Car of the year on Sep 19, 2017 at 3:22 pm

    if im not mistaken, isn’t the weight of the car 1375 kg instead of the mentioned 1615 kg? Please correct me if I’m wrong .

    Like or Dislike: Thumb up 6 Thumb down 0
    • Taknaktoyota on Sep 19, 2017 at 8:20 pm

      CHR is almost 1500kg for record. It is very underpower with 1.8 l engine

      Like or Dislike: Thumb up 5 Thumb down 0
      • talldisc on Sep 20, 2017 at 9:59 am

        the 1.8L is the poor man CHR. if you have money, there is the Hybrid version and also the top spec 1.2 litre turbocharged. of course, UMW being UMW they will only bring in the model which has a probability of selling in higher numbers (after doing research).

        Malaysians are now having some issues in hybrid cars due to fear in high repair costs. if 1.2, nobody will buy thinking that 1.2 will feel like Datsun 120Y (which also has 1.2 litre engine). chances is that UMW will sell the 1.8 spec.

        Like or Dislike: Thumb up 1 Thumb down 0
    • Anthony Lim (Member) on Sep 19, 2017 at 9:03 pm

      You’re right, I was looking at the kerb numbers for another variant. Actually, the Euro spec 1.6L THP 165 S&S is less than that – it’s listed at 1,300 kg. The 2.0L BlueHDi 180 S&S diesel is 1,465 kg. I’ve corrected the error, and added the diesel’s weight in for good measure. Thanks for the spot!

      Like or Dislike: Thumb up 11 Thumb down 0
  • No front passenger power seat and moonroof doesnt feel luxury, its interior wow but i cant accept manual seat which is so out dated

    Like or Dislike: Thumb up 1 Thumb down 2
    • rchoo on Sep 20, 2017 at 11:37 am

      Front passenger power seat not necessary, i prefer manual cause it saves money and no hassle or worry of malfunction.

      Like or Dislike: Thumb up 11 Thumb down 2
  • stasta on Sep 20, 2017 at 12:06 pm

    no power boot which is available on some of its rivals. no active safety features which is available in top spec cx5 and crv.

    Like or Dislike: Thumb up 1 Thumb down 1
  • The one in red side profile reminds me of CX-3…complete with the floating roof.

    Like or Dislike: Thumb up 0 Thumb down 0
  • stasta on Sep 20, 2017 at 1:53 pm

    they mispriced the allure GT in malaysia at 155k. it should be priced to go against the top spec CRV and CX5 at 170k . for 170k the allure could have added sunroof, focal sound system, front powered passenger seat, powered boot, and most importantly of all active safety suite.

    Like or Dislike: Thumb up 3 Thumb down 0
    • Whatlah! on Sep 20, 2017 at 8:16 pm

      You are rite stasta 100%…than only can tell people and be proud of contis…apalah Naza

      Like or Dislike: Thumb up 0 Thumb down 0
  • passion on Sep 20, 2017 at 4:44 pm

    even the japs have no more resale value these days. so just buy the car and enjoy it.

    Like or Dislike: Thumb up 7 Thumb down 1
    • Front passenger power seat on Sep 20, 2017 at 8:21 pm

      No front passenger power seat…cannot enjoy mah…feel like old car…no luxury no proud…not enuff ummph…add a little bitlah NAZA…thinklah sikit before you tell this Car as COTY….not COTY here without FPPS

      Like or Dislike: Thumb up 0 Thumb down 0
  • Aimanhakim on Sep 22, 2017 at 1:28 am

    The 3008 looks overdesign but in inside it very well design than its Japanese competitors

    Like or Dislike: Thumb up 0 Thumb down 1
  • kenny_lim on Sep 25, 2017 at 6:39 pm

    looks good but the reliabilities and the support of the distributor. one of my friend bought one and cursing like hell since then.

    – aircond at full blast but still feels nothing in Malaysia weather
    – the 5 years ‘warranty’, broke but the distributor said no under warranty and etc….tons of excuse, end up forking up 5 figure number to fix it
    – less than 5 years, but cant even sell over $30k

    Like or Dislike: Thumb up 2 Thumb down 6
  • ayoyo on Oct 06, 2017 at 5:27 pm

    nice design~~

    Like or Dislike: Thumb up 3 Thumb down 0
  • passion on Oct 09, 2017 at 11:48 am

    the fear of expensive repairs and excuses from the distributor is one of the reasons pugs do not sell well here. even the 208 pure tech is now sold for only 73k.

    Like or Dislike: Thumb up 1 Thumb down 1
 

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