Twenty minutes. That was all the time needed for 12 limited edition Volkswagen Beetles to be sold out on Lazada Malaysia, with the first unit being accounted for just 26 seconds after midnight on December 12, 2017.

A few days ago, Volkswagen Passenger Cars Malaysia (VPCM) announced a collaboration with the e-commerce site to offer the limited edition Beetles in conjunction with Lazada’s Online Revolution campaign, which takes place from December 12 to 14, 2017.

Two designs were made available – the “Herbie 53” finished in Pure White (three units) and White Silver (five units), along with the “Hot Bug” in Tornado Red (four units). Each Beetle is priced at RM112,112 (without registration and insurance), and comes with a five-year warranty and roadside assistance.

Those who have managed to secure a unit would have had to purchase a RM5,000 Welcome Kit that doubles as a pre-payment booking fee. The kit contains a limited edition Volkswagen keychain and a Touch ‘n Go card with RM100 preloaded. Customers will soon be contacted by a Volkswagen representative before being directed to his/her preferred dealership to complete the purchase.

“We are delighted to have really pushed boundaries and made history with this collaboration – to be able to sell 12 cars within such a short period of time is amazing. This truly is a testament of how receptive Malaysians are when it comes to online purchasing,” said Erik Winter, managing director of VPCM.