Toyota C-HR 1.8L CBU price confirmed – RM145,500

Toyota C-HR 1.8L CBU price confirmed – RM145,500

This just in. Pricing for the Thai-import Toyota C-HR has been confirmed, at RM145,500 before insurance. The official price is identical to the estimated price that was revealed in December last year, specifically to those who registered their interests from July 2017; this also means that the B-segment SUV will be launched soon.

At RM146k, it’s more expensive than the locally-assembled Honda HR-V (priced from RM98k to RM117k; the facelift is due soon) and CBU Mazda CX-3 at RM134k. However, it’s worth noting that the C-HR rides on Toyota’s latest C-segment TNGA platform that comes with a more sophisticated and costly double wishbone rear suspension, compared to its rivals’ torsion beam setup.

Based on the price list below, the C-HR will get halogen projector headlights with LED daytime running lights, front and rear fog lamps, 17-inch five-spoke alloys shod with 215/60 tyres, keyless entry and start, automatic wipers, dual-zone climate control, black leather seats, powered driver’s side lumbar adjustment (seat adjustment is still manual), auto-dimming rear-view mirror, a 4.2-inch multi-info display and a DVD player with a seven-inch capacitive touchscreen, Bluetooth, USB and HDMI connectivity, a reverse camera and six speakers.


Click to enlarge

The C-HR, which is Japan’s best-selling SUV in 2017, will be offered here with the sole 2ZR-FE 1.8 litre naturally-aspirated engine with Dual VVT-i. Outputs are rated at 140 PS at 6,400 rpm and 171 Nm of torque at 4,000 rpm, and power is sent to the front wheels via a CVT with a seven-speed manual mode. The 1.2 litre turbo and 1.8 litre hybrid variants seem to be unlikely offerings at this point.

Safety-wise, there are seven airbags (including one for the driver’s knee), ABS with EBD and brake assist, Vehicle Stability Control (VSC), Traction Control (TRC) and Isofix rear child seat anchors, plus Blind Spot Monitor and Rear Cross Traffic Alert (RCTA).

Standard colours for the C-HR include Metal Stream Metallic and Attitude Black Mica, and you can also get White Pearl CS or the two-tone Blue Metallic and Red Mica – both with a black roof – at an extra cost. Also available are the optional DVD-AVN navigation system (RM1,272), a digital video recorder (dash cam – RM636) and a luggage tray (RM275.60).

GALLERY: Toyota C-HR previewed in Malaysia

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Matthew H Tong

An ardent believer that fun cars need not be fast and fast cars may not always be fun. Matt advocates the purity and simplicity of manually swapping cogs while coping in silence of its impending doom. Matt's not hot. Never hot.

 

Comments

  • Tomok on Feb 12, 2018 at 6:31 pm

    Hidden due to lowcomment rating. Click here to see.

    Poorly-rated. Like or Dislike: Thumb up 19 Thumb down 223
    • KluangMan on Feb 12, 2018 at 8:08 pm

      No wonder honda sell much better than toyol.

      Well-loved. Like or Dislike: Thumb up 115 Thumb down 7
      • Dreamonly on Feb 13, 2018 at 10:19 am

        Lastime Asx cbu from jipun oso rn130+k only lor. Chr shud sell at least below rm125k than myb ok ok lar.

        Like or Dislike: Thumb up 23 Thumb down 0
    • Rajoo Kandasamy on Feb 12, 2018 at 8:50 pm

      Why UMW never bring the Hybrid down? Kan our Government give very good tax rebate for EEV cars.

      You see, BMW X5 40e was RM590k but with tax EEV tax rebate, the car is now RM388k

      BMW 740Le is RM900k but with EEV tax rebate, the car is now RM570k

      Mercedes S400h is RM900k but with EEV tax rebate, the car is now RM590k

      Volvo XC90 is RM600k but with EEV tax rebate, the car is RM390k

      Looks like the rich is getting richer. The cars that are affordable to the rakyat, either don’t get EEV (Like Honda Civic 1.5) or our car companies don’t want to bring it down.

      Car companies should think about the rakyat. Cheaper cars for the rakyat means, we don’t have to take very long loans and suffer with huge payments.

      Well-loved. Like or Dislike: Thumb up 163 Thumb down 10
      • thepolygonal on Feb 13, 2018 at 8:46 am

        I think they will bring in the hybrid as a CBU from Thailand since thai’s gonna assemble them anyway. Just have to lobby for incentives for CBU Hybrid rather than CKD Hybrid.

        Like or Dislike: Thumb up 1 Thumb down 2
      • Sohai on Feb 13, 2018 at 9:32 am

        Even drbhonda bring City/Jazz hybrid but at the end the tax break put into washing machine turn into profit margin. Proof of City Hyrid only sell rm56k without tax, come to mesia become rm90k !!! Western company like bmw merz audi give real tax break 33% price cut, but what happen to eastern company like drbhonda where increase tbe price somomore…?
        https://paultan.org/2014/12/01/honda-grace-jdm-honda-city-hybrid-rm56k/

        Like or Dislike: Thumb up 10 Thumb down 0
        • No ethical cheating eev tax break, tipu rakyat, cheating consumer… but maimiti how come protected under mesia rules & regulations ???

          Like or Dislike: Thumb up 3 Thumb down 2
    • Tokmok on Feb 12, 2018 at 9:22 pm

      Might as well get a prereg xc90 at RM320k

      Like or Dislike: Thumb up 8 Thumb down 11
    • halloha560 on Feb 12, 2018 at 9:46 pm

      LIKE:
      2018 Honda CRV, 2018 BMW X5, 2018 Ford Ranger Raptor, 2018 Perodua Myvi, 2018 Hyundai Santa FE, 2018 Honda Accord, 2018 Honda Civic, 2018 Volkswagen Tiguan, 2018 Mercedes Benz B Class

      DISLIKE:
      2018 MAZDA CX 5, 2018 Toyota CH-R, 2018 Mazda CX-9, 2018, Mazda 3, 2018 Mazda 2, 2018 Mazda BT-50, 2018 Mazda 6 New Facelift, 2018 Mitsubishi Outlander, 2018 Mitsubishi Triton

      Like or Dislike: Thumb up 5 Thumb down 31
    • thepolygonal on Feb 13, 2018 at 8:35 am

      How can no smarttag?

      Like or Dislike: Thumb up 5 Thumb down 1
      • The chr need a much more powerful engine and proper auto gear to match that design…a 2 liter turbo diesel with 8 speeder will give a good balance between performance and fuel efficient

        Like or Dislike: Thumb up 3 Thumb down 4
  • Si Comel on Feb 12, 2018 at 6:32 pm

    Oh no so unattractively priced. People might as well get an entry level Tiguan or CR-V, they come with more engine power. Quite disappointing, really.

    Well-loved. Like or Dislike: Thumb up 163 Thumb down 7
    • sparrow on Feb 12, 2018 at 6:58 pm

      Hidden due to lowcomment rating. Click here to see.

      Poorly-rated. Like or Dislike: Thumb up 1 Thumb down 110
      • If pay so much, I rather go for AP CHR with LED lights, 4WD, tebo, Toyota Sensing, kitchen sink & oven included too.

        Well-loved. Like or Dislike: Thumb up 60 Thumb down 4
    • Rajoo Kandasamy on Feb 12, 2018 at 7:47 pm

      We Malaysians are waiting for the 30% car price reduction that our Government has promised us.

      So, if RM146k, 30% off it will be RM100k.

      Then it is reasonable. When is our Government going to honour their promise?

      Well-loved. Like or Dislike: Thumb up 146 Thumb down 26
      • DonkeyKong on Feb 12, 2018 at 9:03 pm

        Go get a better paying job instead of being a freeloading parasite waiting for handouts and subsidies

        Like or Dislike: Thumb up 57 Thumb down 36
      • Wait a darn minute. When reduced prices, u pulak hentam no RV. So mana mau ni?
        Which world u came from that has bog standard cars RV higher than purchase price?

        Like or Dislike: Thumb up 26 Thumb down 46
        • wkaka on Feb 13, 2018 at 7:59 am

          Screw RV, if price drop I’ll immediately get a new car and give my 320d to the missus.

          If you really care about RV, you probably can’t afford it.

          Like or Dislike: Thumb up 11 Thumb down 2
      • kzm (Member) on Feb 13, 2018 at 11:42 am

        In Thai they sold the cheapest CHR variant not sold in boleh for RM122k. I doubt Toyota will sell CHR in boleh for RM100k

        Like or Dislike: Thumb up 2 Thumb down 0
  • Not good enough UMWT Toyota. People are smarter now and would rather get a CKD C-Segment SUV for similar price (CRV, CX5, X-Trail) or even lower (Forester!). Your C-HR is no Mini Cooper.

    Well-loved. Like or Dislike: Thumb up 130 Thumb down 2
    • I can’t help but to agree. Even entry level Mazda CX-5 with more space and luxurious interior is much better value than CH-R in that price range.

      Like or Dislike: Thumb up 17 Thumb down 1
  • Farhan on Feb 12, 2018 at 6:34 pm

    Toyota living in their own dream world. People who choose HRV are able to save 20-30k. At this price people will opt for the CRV. Poor strategic pricing by Toyota. Should have just launched the CKD pricing instead at 125k. Too bad, by end of this year Proton will roll out their Boyue (Bayu) at 79,888.

    Well-loved. Like or Dislike: Thumb up 93 Thumb down 4
    • Show me how many ppl can afford a baoteng priced above RM80-90k, and I will show you the endangered species that is the Accordana.

      Like or Dislike: Thumb up 9 Thumb down 29
      • Show me how many ppl wan to pay for a P2 priced above RM80-90k, and I will show you the endangered species that is the Nautica.

        Oh wai… thats a unicorn that I cant even find to show u…

        Like or Dislike: Thumb up 25 Thumb down 23
        • What?? on Feb 12, 2018 at 10:32 pm

          No one wants to pay 90k for a SUV that’s tiny, CBU Japan or not. Doesn’t help that Toyota Rush was better value AND it had that T badge on it.

          No wonder Nautica was a massive failure.

          Like or Dislike: Thumb up 10 Thumb down 17
          • Foresee CHR will follow same fate as older spiritual brother Nautica.

            Like or Dislike: Thumb up 9 Thumb down 14
          • Wee Chen Yap on Feb 13, 2018 at 1:00 am

            forsee Baoteng also will fail if Proton staff are always asking for special privileges.

            Like or Dislike: Thumb up 3 Thumb down 15
          • Forsee ur statement alredi fail cuz P1 now dun gip special privileges.

            Like or Dislike: Thumb up 9 Thumb down 2
        • Oh, if only the govt departments allowed high ranking JUSA staff to be provided with cheaper CBU japanese B-Segment SUVs instead of the more expensive ugly D-segment rebadged sedans. But too bad… NaughtyCar cannot harap govt orders langsung, unlike Pondana.

          Like or Dislike: Thumb up 2 Thumb down 7
          • Sedan comfy.
            High riding 4WD SUV is not.
            Most will choose sedan instead of unicorn.

            Like or Dislike: Thumb up 6 Thumb down 1
    • Ahnyonghaseyo on Feb 12, 2018 at 8:31 pm

      Let them die in malaysia…meanwhile honda eating a big chunk of delicious malaysian car segment.

      Like or Dislike: Thumb up 19 Thumb down 0
    • Not Toyota Fan on Feb 12, 2018 at 8:44 pm

      Not Toyota fault but local distributor, UMW Toyota

      Like or Dislike: Thumb up 26 Thumb down 1
    • DonkeyKong on Feb 12, 2018 at 9:04 pm

      Unfortunately the Proton dealers & vendors association revealed the Boyue’s price to be RM100k in their statement to the press.. Good luck selling a rebadged China-made SUV at that price..

      Like or Dislike: Thumb up 8 Thumb down 4
      • What?? on Feb 12, 2018 at 10:21 pm

        That’s only for the 1.8T turbo model. Base model will most likely be around 85k for the 2.0 variant.

        People should look at it through an objective lens. How solid is the build quality, how good is the refinement, how good is the driveability, spare parts and after sales and the overall value relative to price?

        If it meets or exceeds people’s expectation then I imagine no one would really be too judgemental on its badge or origins unless you’re the traditionalist aunty/uncle type who will go for T & H regardless.

        Like or Dislike: Thumb up 9 Thumb down 35
  • Gunigugu on Feb 12, 2018 at 6:41 pm

    Don’t think its a very good pricing strategy. Overpriced compared to the nearest rivals, and by quite a large margin as well. But might still sell due to the unique looks and the ride quality offered, although I don’t think the numbers will be anything near the competitors.

    Like or Dislike: Thumb up 43 Thumb down 0
  • kl_guy74 on Feb 12, 2018 at 6:43 pm

    UMW ah,you think buyer will buy Toyota because of Toyota?. Nowdays buyer is very smart, looking for worth to buy products. How to fight with Mazda CX3, if not mistaken fully imported from Japan leh. So pathetic punya UMW..

    Well-loved. Like or Dislike: Thumb up 85 Thumb down 2
  • What?? on Feb 12, 2018 at 6:44 pm

    Proton Boyue and upcoming B-segment SUV as well as facelifted HR-V will put and end to this car almost immediately.

    Heck, even Renault Captur will outsell this car despite French car reputation.

    Like or Dislike: Thumb up 45 Thumb down 0
    • i was about to agree with you until I read the frenchies part. Dream on lah, they sell worse than the koreans.

      Like or Dislike: Thumb up 4 Thumb down 4
  • Mustafa on Feb 12, 2018 at 6:56 pm

    AFTA has no effect to the price?

    Like or Dislike: Thumb up 8 Thumb down 2
  • Plainplain on Feb 12, 2018 at 6:56 pm

    Rm146k for 1.8? Fuhhh. Better get mitsubishi asx 2.0 or honda crv 2.0 lor. Or mazda cx3 2.0 the most, hv sunroof sumore. Asx hv panoramic roof.

    Like or Dislike: Thumb up 43 Thumb down 0
  • turborider on Feb 12, 2018 at 6:59 pm

    This is one of the hottest SUV around the world, but launched here with disappointed specification and price. Since this is CBU unit, we rather get a CBU unit from Japan with JDM spec instead from thailand, just like what you did for the Harrier. UMW, please wake up okay?

    Like or Dislike: Thumb up 43 Thumb down 0
  • Digidigi on Feb 12, 2018 at 7:18 pm

    no wonder cx5 and crv sales so good

    Like or Dislike: Thumb up 35 Thumb down 0
  • seancorr (Member) on Feb 12, 2018 at 7:24 pm

    There will be some on the road but not a lot due to the price. No electric seats and LED lights at that price point is a deal breaker for me. Heck take a look at the all new Myvi with its bucket load of kit.

    Like or Dislike: Thumb up 43 Thumb down 0
  • Elchino on Feb 12, 2018 at 7:53 pm

    $146k? Just add another $2k & u can get a CX-5 GLS!

    Like or Dislike: Thumb up 43 Thumb down 1
  • Toyota Malaysia is stingy on its latest safety technologies vs. HONDA and Mazda. I guess Malaysians are not an important market for them.

    Like or Dislike: Thumb up 10 Thumb down 4
  • Being a Toyota, having that voluptuous body and superior internals should sell it despite the price tag. Plus more people than we expect have got the money to burn.

    Like or Dislike: Thumb up 2 Thumb down 11
  • vVivi Zurianti on Feb 12, 2018 at 8:22 pm

    With this rediculous pricing, toyota salesman gonna goyang kaki aplenty becoz this CHR aint gonna sell.

    As usual, UMW toyota aint gonna put lots of goodies in this overpriced car, make the CHR hardest to sell….

    Like or Dislike: Thumb up 7 Thumb down 1
  • CHR confirm kenot sell…
    Mazda CX3 is even cheaper and it is CBU from Japan..
    HRV no need to say… King of B-segment SUV…

    Like or Dislike: Thumb up 20 Thumb down 1
  • DonkeyKong on Feb 12, 2018 at 9:06 pm

    For that price, people can easily get the entry-level CX-5, CRV and Tiguan. Those who opt for left-field choices have the Subaru XV and Hyundai Tucson Turbo at their disposal.

    Why would anyone in their right frame of mind want to opt for this overpriced junk?

    Like or Dislike: Thumb up 27 Thumb down 2
    • Karam Singh on Feb 12, 2018 at 11:43 pm

      Those are straight cut SUVs. Plain. CHR is a coupe. Different world.

      Like or Dislike: Thumb up 2 Thumb down 9
  • CHR confirm kenot sell…
    Even Mazda CX3 2L CBU Japan is cheaper..
    Subaru XV is also cheaper, 2L AWD n with C-segment mechanical underneath
    HRV needless to say, King of B-Segment SUV..

    If I have that much $$ to spend, I go for Mazda CX-5..

    Like or Dislike: Thumb up 26 Thumb down 1
  • Not Toyota Fan on Feb 12, 2018 at 9:10 pm

    Hear the crickets in Toyota showroom. Sam Loo ain’t gonna be popping champagne anytime soon.

    Like or Dislike: Thumb up 13 Thumb down 2
  • Aero (Member) on Feb 12, 2018 at 11:16 pm

    The C-HR is overpriced in Malaysia; UMW has priced the B-SUV segment C-HR in C-SUV segment territory. For the price of a C-HR, you could buy a CX-5, Outlander, CR-V, X-Trail, XV, 3008, Tucson or Sportage and have change to spare.

    I’m not going to bash UMW Toyota for their pricing strategy, instead, I want to share some context and a likely explanation for the high prices.

    UMW is currently building their all-new, RM2 billion second factory in Bukit Raja, scheduled for completion in 2019. UMW currently owns the 50-year old Assembly Services (ASSB) factory in Shah Alam. ASSB currently assembles the Vios, Camry + Camry Hybrid, Innova, Fortuner, HiLux and Hiace. I believe it assembles the Daihatsu Gran Max as well. UMW has already mentioned that they are planning to shift all passenger car production to their new No.2 plant beginning 2019. The ASSB plant will become a commercial vehicle-only plant after that.

    It is not unreasonable to speculate that UMW intentionally brought in the C-HR as a CBU model, because of their impending Bukit Raja plant plans. UMW could assemble the C-HR at ASSB, but it costs millions to install all of the equipment, and it’s not easy to transfer all of the gear and equipment to another plant mid-way through a model lifecycle. Mercedes-Benz did just that in 2004 with the W211 E-Class (from OASB in Johore to MTB in Pekan).

    UMW Toyota probably knows full well that their C-HR is overpriced, and they know there’s not much they can do about it. Because it’s a CBU model, it will not qualify for excise duty credits/rebates like some CKD models with high local content.

    I’m guessing and predicting… that in 2019 or 2020, UMW Toyota will launch a facelifted, locally assembled C-HR. This CKD model will be built at the Bukit Raja plant, and it will be much more reasonably priced, closer to its HR-V rival. This kind of practice is not uncommon for the smaller players like Mazda, Mitsubishi, Renault and the luxury brands (CBU first, CKD later).

    But for now, UMW Toyota will have to work extra hard to justify the C-HR’s high price.

    Like or Dislike: Thumb up 19 Thumb down 9
    • If they did that, 100% confirm their CBU customers will swear kawkaw at Toyota for instantly dropping their mythical hi RV.

      Like or Dislike: Thumb up 9 Thumb down 19
      • tokmoh. on Feb 13, 2018 at 12:24 pm

        It’s true, Malaysians have spoken, they don’t want cheaper car because it will kill their RV!

        Kereta mahal, marah kerajaan.
        Kereta murah, marah kerajaan.

        Apa lagi rakyat mahu?!

        Like or Dislike: Thumb up 4 Thumb down 2
    • Holofanboi on Feb 15, 2018 at 11:42 am

      Its these kind of gem that makes it all the worthwhile to scroll through the comments. Interesting info!

      Like or Dislike: Thumb up 2 Thumb down 0
  • 145k rather go for recond Mercedes Benz A200

    Like or Dislike: Thumb up 10 Thumb down 2
  • Ah ah ah ahhhh on Feb 13, 2018 at 12:59 am

    For RM145 000 you guys can buy this :
    https://www.carbase.my/search?on_sale=1&price_min=100000&price_max=150000&body_type=suv

    Like or Dislike: Thumb up 0 Thumb down 1
  • Megane AR ES on Feb 13, 2018 at 2:12 am

    Ehh that optional RM 275.60 luggage tray can be included ka in the loan amount? I wanna put down 1k deposit full 9 year loan. Pm me please any Toyota salesman here. My dream car since I was in QDees Kindergarten.

    Like or Dislike: Thumb up 5 Thumb down 1
  • Old dog on Feb 13, 2018 at 7:16 am

    UMWT did it again, running Toyota to the ground …Lol..

    Like or Dislike: Thumb up 4 Thumb down 0
  • B segment SUV with C segment cars price. lol.

    Congratulations to Honda once again for being the top sales foreign brand in 2018!

    Like or Dislike: Thumb up 5 Thumb down 0
  • Ng Yee Chang on Feb 13, 2018 at 8:59 am

    Bkt Raja or not, all the promotion hype on the CH-R last year followed by the rather long wait for news of the launch, then finally its mad pricing (not to mention the use of their 2ZR-FE instead of the Dynamic Force Engines that’s co-released with the TNGA platform).

    If the high pricing was really unavoidable, Toyota Malaysia could do less marketing-damage by rebadging and selling it in their Lexus showrooms.

    Like or Dislike: Thumb up 4 Thumb down 0
  • Ben Yap on Feb 13, 2018 at 9:19 am

    toyota is going to face an uphill task selling this CHR.

    Like or Dislike: Thumb up 1 Thumb down 0
  • (Like): Peugeot 3008 1.6L 165hp 240Nm RM143k
    (Dislike): Toyota C-HR 1.8L 140hp 171Nm RM146k

    Like or Dislike: Thumb up 11 Thumb down 6
  • Halogen for RM 145 000 car??? What a joke !

    Like or Dislike: Thumb up 10 Thumb down 0
    • Kunfayakun on Feb 13, 2018 at 7:45 pm

      Toyota salesman logic… Better for night vision during raining days and cheaper to change bulbs. Lol

      Like or Dislike: Thumb up 1 Thumb down 0
  • Rival Honda HR-V 1.8L 140hp 172Nm only cost YOU RM117k

    Like or Dislike: Thumb up 9 Thumb down 0
  • Tudung Rider on Feb 13, 2018 at 7:51 pm

    Listing the luggage tray as optional in a 145k overpriced car is a mental insult to Malaysian buyers.

    Like or Dislike: Thumb up 1 Thumb down 0
  • Wake up Toyota. Best selling SUV only in Japan. Here is Malaysia!

    Like or Dislike: Thumb up 1 Thumb down 0
 

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