Here are some images of the new Peugeot 508, circulating ahead of the big sedan’s debut at the Geneva Motor Show next month. The French brand doesn’t do me-too design, and you’d expect its flagship model to have plenty of design flair – Peugeot doesn’t disappoint in that respect.

The new 508 isn’t very linked to the outgoing model in terms of design, appearing more substantial and more dynamic. The front end has the new Peugeot grill as seen on the 3008 and 5008, but the headlamps here omit the bottom notch seen on the SUVs. There are two eyes on each side and a distinctive LED DRL strip that frames the wide face.

One unique cue is the 508 badge on the bonnet, above the lion badge. This isn’t a new idea but a revived one – my uncle’s 504 from the 70s had a similar badge placement too.

Peugeot has ditched the rounded shape of the outgoing 508 for sharper lines, and we can see that on the sides and rear. The triple LED “lion claw” tail lamps are there, connected by a black strip that gives the sedan a Lamborghini Huracan-esque look. Prominent tail pipes and an integrated trunk spoiler adds to the sporty image.

Speaking of sporty, the new 508 will come with frameless windows. That’s usually associated with coupes, and the 508 appears to be rather coupe-like, with great proportions.

The red car you see here is the range topping 508 GT, which will have its own grille with chequered flag motif, sportier wheel design, black mirror caps and window trim, and a GT badge on the C pillars.

The new 508’s dashboard is unmistakably Peugeot. The steering wheel, high digital instrument binnacle, gear knob and piano keys are all trademarks, but the air con vents are placed much higher on the dashboard than in the 3008. We also spot ambient lighting, contrast stitching, brushed wood trim and a high-end Focal sound system from the pics.

Really stylish and really unique, the new 508 will be a design statement in the D-segment. Like what you see?