Suzuki set to return to Malaysia, under Berjaya – report

Suzuki set to return to Malaysia, under Berjaya – report

You might be able to get your hands on a new fourth-gen Suzuki Jimny in the near future, and through official channels at that, if what being indicated by a news report is right. Apparently, plans are afoot to reintroduce Suzuki in Malaysia, with Berjaya Group – which previously held the local Mazda franchise before Bermaz Auto took over the brand – expected to be named as the new distributor, according to the New Straits Times.

Sources revealed to the publication that Tan Sri Vincent Tan is slated to head to Japan next month to ink a distributorship agreement with the automaker, with Suzuki chairman Osamu Suzuki expected to witness the signing at the company’s headquarters in Hamamatsu.

The brand was last represented in Malaysia by Suzuki Malaysia Automobile, with local assembly of the Swift hatchback being carried out by Hicom Automotive Manufacturers in Pekan, Pahang.

In June 2015, Suzuki signed a memorandum of understanding and licence agreement with Proton and DRB-Hicom for the production of motor vehicles. Sales and assembly of Suzuki models in Malaysia were halted under a rationalisation plan, and in January 2016 it was announced that all 29 Suzuki dealerships in the country would be converted to Proton Edar outlets, ending the brand’s official sales presence in the country.

The collaboration was to have allowed Proton access to Suzuki’s models, platforms, powertrain and automotive technology, with the Japanese carmaker providing specific technical assistance for the selected products and scope, but the union resulted only in the Proton Ertiga being introduced for the Malaysian market. The MPV, which is based on the Suzuki Ertiga, was last seen in Ertiga Xtra form.

It was not revealed in the report what plans there were for local assembly or which models would be involved, should this be the case.

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Anthony Lim

Anthony Lim believes that nothing is better than a good smoke and a car with character, with good handling aspects being top of the prize heap. Having spent more than a decade and a half with an English tabloid daily never being able to grasp the meaning of brevity or being succinct, he wags his tail furiously at the idea of waffling - in greater detail - about cars and all their intrinsic peculiarities here.

 

Comments

  • Anonymous on Jul 22, 2019 at 8:41 pm

    This is the best news about cars this year…! : D

    DRB-HICOM did a boo boo dismantling Suzuki dealerships nationwide.

    Will the former dealership owners get to choose to go back selling Suzuki cars…? What will happen to P1 Ertiga… my guess is they pass it back to Suzuki since P1 is coming up with a smaller crossover and smaller MPV with Geely.

    Like or Dislike: Thumb up 59 Thumb down 45
    • Harris on Jul 22, 2019 at 8:58 pm

      Ertiga production already stop

      Like or Dislike: Thumb up 0 Thumb down 0
    • Darren on Jul 22, 2019 at 9:12 pm

      Berjaya Hyundai laku keras.
      Berjaya Mazda laku keras.
      Berjaya Suzuki…

      Like or Dislike: Thumb up 8 Thumb down 1
    • YB Albert on Jul 22, 2019 at 10:04 pm

      Consumers should be happy ,now there r more choices.The pie is getting smaller for the car distributors.
      Lets see what Tan Sri brings in.

      Like or Dislike: Thumb up 3 Thumb down 0
    • Swift Sport pls on Jul 23, 2019 at 5:45 am

      Joint as third natuonal car also ok, as long as price affordable.to most Malaysian. Hopefully can bring in the Suzuki Swift Sport 1.4turbo…

      Like or Dislike: Thumb up 9 Thumb down 1
    • Drb-hicom also founded air asia. remember that. But they couldn’t make money out of it and sold it to tony and friends for RM1.

      Like or Dislike: Thumb up 0 Thumb down 0
  • Bermaz already mess up Mazda brand with high prices, now they will mess up Suzuki also.

    After hearing Mazda 3 is RM160k, Malaysians have vowed not to look at Mazda again.

    Like or Dislike: Thumb up 2 Thumb down 4
  • Rakyat Malaysia on Jul 22, 2019 at 9:00 pm

    Hidup Berjaya! Minyak murah, Suzuki murah!!

    Like or Dislike: Thumb up 3 Thumb down 0
  • Haidi on Jul 22, 2019 at 9:02 pm

    Hoo yea! Suzuki is back! Love Suzuki Swift(s)! Hope that Berjaya will bring in the Boosterjet Turbo 1.0L engine! Full of hope… Pray…

    Like or Dislike: Thumb up 16 Thumb down 0
    • Manual Swift Sporter on Jul 23, 2019 at 2:44 pm

      Despite all the catcalls here for the Swift, as a ZC32S owner myself I must admit that the regular Swift wouldn’t do well here anymore, because the current local made supermini crop has indeed kinda caught up in the quality and performance departments.

      However, what will be interesting to introduce here, imo, will be the Ignis, as a spiritual replacement of the still mighty popular Kenari. It’s actually selling pretty well in Australia and India.

      My dream Suzuki lineup: Ignis 75K, Jimny 90k, Swift Sport 110k, Vitara 130k.

      Like or Dislike: Thumb up 6 Thumb down 0
  • Haidi on Jul 22, 2019 at 9:03 pm

    Suzuki is good! But Fiat, Skoda…

    Like or Dislike: Thumb up 13 Thumb down 3
  • Haidi on Jul 22, 2019 at 9:05 pm

    Indeed the best of the best news!

    Like or Dislike: Thumb up 12 Thumb down 0
  • Karipap on Jul 22, 2019 at 9:07 pm

    I also hope that they will bring back the game changing carmakers that you said. That way, Proton will have more game changing competitors to compete

    Like or Dislike: Thumb up 4 Thumb down 3
  • brian on Jul 22, 2019 at 9:11 pm

    Long waited news. Looking forward to the latest Suzuki Ertiga. Biggest challenge would be after sales service network.

    Like or Dislike: Thumb up 4 Thumb down 0
  • Sohai on Jul 22, 2019 at 9:15 pm

    We need Suzuki Swift CKD ASAP…

    Like or Dislike: Thumb up 18 Thumb down 0
  • BringItIn on Jul 22, 2019 at 9:23 pm

    Too horny at lateat Jimny so plan to bring back Suzuki yah? Lols. If bring in the hot hatchback Suzuki Swift will sell like hot cake. And dont forget Vitara is a very good choice for small family n ladies driver, practical in size.

    Like or Dislike: Thumb up 9 Thumb down 0
  • i hope berjaya wont price suzuki as a premium brand ^^

    all models price near RM100k

    Like or Dislike: Thumb up 6 Thumb down 0
  • SwiftSport on Jul 22, 2019 at 9:25 pm

    The sales of ertiga, swift, vitara, ignis and jimny in mesia is enough to shake up p1 n p2 sales.

    Like or Dislike: Thumb up 2 Thumb down 0
  • Calvin on Jul 22, 2019 at 9:45 pm

    With a RM200k small SUV? Good luck with that. Mazda is failing under their care and they want to bring on another brand?

    Like or Dislike: Thumb up 4 Thumb down 1
  • This is music to my ears. Hope the swift will be back with the swift sport turbo, Jimny and maybe the Solio Bandit. Maybe some suzuki commercial vans and trucks for the mass market.

    Like or Dislike: Thumb up 9 Thumb down 0
  • Long live Swift Sport & Jimny!

    Like or Dislike: Thumb up 5 Thumb down 0
  • Berjaya on Jul 22, 2019 at 9:50 pm

    Habislah Berjaya will sell the models with high price tag. Just like what happen to Mazda.

    Like or Dislike: Thumb up 0 Thumb down 1
  • kekeahmo on Jul 22, 2019 at 10:02 pm

    I hope to see Fiat again too!

    Like or Dislike: Thumb up 1 Thumb down 1
  • kekeahmo on Jul 22, 2019 at 10:04 pm

    I hope to see Fiat again too!

    Like or Dislike: Thumb up 2 Thumb down 0
  • B ke, S ke, N ke.. to me all macam sama je.. cut spec, high price, less focus on safety feature..

    Like or Dislike: Thumb up 2 Thumb down 0
  • Skoda maybe. But as mush as I like the other 2, I don’t think its worth it from a business standpoint.

    Like or Dislike: Thumb up 2 Thumb down 1
  • Dylan Ch'ng on Jul 22, 2019 at 10:36 pm

    Did the Ertiga Xtra even exist?

    Like or Dislike: Thumb up 0 Thumb down 0
  • Azrenn on Jul 22, 2019 at 11:41 pm

    Would love to get the new Jimny! Put on big wheels and walla!

    Like or Dislike: Thumb up 1 Thumb down 0
  • Semi-Value (Member) on Jul 23, 2019 at 12:28 am

    swift sport and jimny!

    Like or Dislike: Thumb up 9 Thumb down 1
  • Thank you BerSu Auto for new swift n vitara please.

    Like or Dislike: Thumb up 0 Thumb down 0
  • Suzuki previously been screwed by P1. Suzuki initially thought that P1 will use their chasis after ertiga. After Suzuki sold all their 3S to P1, P1 sold to Geely. Pity Suzuki

    Like or Dislike: Thumb up 1 Thumb down 2
    • It didn’t get screwed, in fact Suzuki got a sweet deal. P1 paid Suzuki good money for the Ertiga and dealerships. Suzuki sales was already declining year on year at the time due to uncompetitive pricing and limited service networks.

      Like or Dislike: Thumb up 3 Thumb down 0
  • Yes!!! Bring in the Vitara and Swift Sport.

    Like or Dislike: Thumb up 6 Thumb down 1
  • Matchy on Jul 23, 2019 at 8:35 am

    Overpriced Suzuki (under V.Tan), here we come!

    Like or Dislike: Thumb up 1 Thumb down 1
  • Bermaz’s price is escalating and they think they are selling premium Japanese cars.

    If Suzuki is sold under them, I don’t have a high hope that Jimny will be sold under RM100K like Indonesia, look at the price in Thai market. Sweat!

    Like or Dislike: Thumb up 11 Thumb down 2
    • If any indication, the previous Jimmy was already selling for 80k. The new one will indeed be near to 100k if launch here.

      Like or Dislike: Thumb up 4 Thumb down 0
    • I think so too. If Bermaz got the franchise, the new Jimny will suddenly be a ‘luxury vehicle’ as with its other models.
      Not to forget the spare parts and services will also be ‘premium’.
      Just look at what happened to Mazda. Suddenly it is a ‘premiumim’ brand under Bermaz. A good marketing strategy to steal your hard earned money.
      No thanks.

      Like or Dislike: Thumb up 3 Thumb down 0
  • Looks like we have suzuki back on our menu guys

    Like or Dislike: Thumb up 2 Thumb down 1
  • vVivi Zurianti on Jul 23, 2019 at 9:08 am

    Suzuki cars are cheap in Japan…but once they are in Mesia….surely carry a big price tag. Regardless who is holding the franchise.

    Bermaz, ring any bell??

    Like or Dislike: Thumb up 6 Thumb down 1
  • Great. Waiting for Suzuki swift to return.

    Like or Dislike: Thumb up 4 Thumb down 0
  • Anonymous_C on Jul 23, 2019 at 9:44 am

    So previous Proton & Suzuki MoU only able to product Ertiga?

    Suzuki has some nice products, but is Berjaya willing to price it down reasonably for local consumer?

    Like or Dislike: Thumb up 3 Thumb down 0
    • And another national car? on Jul 23, 2019 at 1:38 pm

      Then ask Berjaya to JV with Suzuki and rebadge existing Suzuki car into new national car.

      Like or Dislike: Thumb up 1 Thumb down 0
  • See how they price Mazda cars? This Suzuki is just another profit milking brand for them. The interest is not to bring exciting cars for Malaysian ya. Remember that!

    Like or Dislike: Thumb up 11 Thumb down 0
    • Aikon on Jul 23, 2019 at 3:05 pm

      Yes, it is a business and not a charity. So, don’t hope for kindness. If you want it, be prepared to pay for it.

      Like or Dislike: Thumb up 2 Thumb down 2
  • Good news to consumers. At least, we have one more choice regardless of the price. Hopefully Berjaya will manage it better than useless DRB-Hicom.

    Like or Dislike: Thumb up 6 Thumb down 1
    • Celup King on Jul 23, 2019 at 10:43 am

      Bermaz is not even managing Mazda well, how would they have any chance with Suzuki?

      Like or Dislike: Thumb up 4 Thumb down 1
  • All those r niche brands that many have tried and failed. Their cars bad reliability and exp spareparts r oso another reason why they failed.

    Like or Dislike: Thumb up 2 Thumb down 1
  • sam123 on Jul 23, 2019 at 10:35 am

    YESS!!! GOOD NEWS!!!! please dont forget suzuki alto!!!! the latest one! square box! please! haha

    Like or Dislike: Thumb up 0 Thumb down 0
  • newme on Jul 23, 2019 at 10:56 am

    Hope they learnt the lesson well after thinking Proton is a reliable party to work with. Won’t be surprise if Proton clowns badmouthing them now.

    Like or Dislike: Thumb up 0 Thumb down 2
    • Why would they? We have you to do that for us.

      Like or Dislike: Thumb up 2 Thumb down 0
    • dumbme strikes again on Jul 23, 2019 at 5:54 pm

      Proton paid Suzuki a lot of money for the Ertiga platform and dealerships, so Suzuki didn’t suffer any loss like you claimed. Still better than P1 bashers like you that only spew hot air without facts to back up.

      Like or Dislike: Thumb up 3 Thumb down 0
      • newme on Jul 24, 2019 at 9:22 am

        Yup, worst business decision of all time, hoping to work with a company that survives on protectionism.

        https://paultan.org/2016/01/14/all-29-malaysian-suzuki-dealerships-are-now-proton-edar-outlets-sales-of-suzuki-brand-models-ended/

        Like or Dislike: Thumb up 0 Thumb down 0
  • FudgeMeSideways on Jul 23, 2019 at 11:11 am

    See so many ppl getting excited, not when u see Rm140k for jimny.

    Like or Dislike: Thumb up 1 Thumb down 0
  • Boffee Cean on Jul 23, 2019 at 11:39 am

    Please bring super cute Suzuki IGNIS. Nice for city driving and parking

    Like or Dislike: Thumb up 0 Thumb down 0
  • kanazai2001 on Jul 23, 2019 at 12:39 pm

    CKD jimny with MT option please..

    Like or Dislike: Thumb up 1 Thumb down 0
  • applegreen on Jul 23, 2019 at 1:32 pm

    I still have suzuki swift 1.5 cbu..bought in at rm88k. Very good car and handling better than jazz

    Like or Dislike: Thumb up 3 Thumb down 0
    • Me too, 12 years ownership never disappointed me.
      A very good handling & reliable car.

      Like or Dislike: Thumb up 1 Thumb down 0
  • Jonn Dol on Jul 23, 2019 at 1:43 pm

    GREAT NEWS!!

    Like or Dislike: Thumb up 0 Thumb down 0
  • Jonn Dol on Jul 23, 2019 at 7:33 pm

    Opel cars as well.

    Like or Dislike: Thumb up 0 Thumb down 0
  • Bermaz is short form for berjaya mazda. Berjaya vincent tan son in law is naza motor boss. No problems with import AP. Together with suzuki, they control mazda, peugeot, kia, ferrari, maserati.

    Like or Dislike: Thumb up 0 Thumb down 0
 

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