Now that you’ve seen Proton’s new logo that it will take into the future, how about a glance in the rear view mirror to see what has come before. Before the version unveiled today, there have been five Proton logos since the first Saga rolled off in 1985.

Who can forget the original Proton logo, which was illuminated on the Saga from 1985 to 1993. Shaped like a torch, or ice cream cone (is it just me?), it was topped by a yellow star and moon on a blue background – there’s no better way to represent Malaysia; those elements are also found on the Jalur Gemilang.

In 1993, when the Saga moved into the Iswara phase, the Proton logo ditched the silver “holder”, retaining the star and moon in a cup shape with curved edges. The softer, more modern emblem was also used on Proton’s next big hit – the Wira. Proton calls this logo era the “Pride of the Nation”.

A big shift came in the year 2000, when the moon and star was retired. In came the tiger, and the Malaysian symbol (the striped predator stands proud on the country’s coat of arms, and our national football team is called Harimau Malaya, among other appearances) was rendered in fierce fashion – from the side, and with jaws wide open. The Proton Waja was the first to carry this badge, which had a multi-coloured background and gold trimmings. “Sprit of Achievement” was the name of the era.

In 2008, the tiger logo received a facelift for the Saga BLM, and out went the colours. This version was the first monochrome Proton logo – silver replaced the gold accents, and black replaced the previous blue and green backgrounds. “Committed to be Better” was the slogan of the times.

Fast forward another eight years and it was time for another facelift – this time, the Proton wording was deleted and the tiger was made 3D, bigger and bolder, now covering the entire area. This logo first appeared in the “Accordana” Perdana and has been used since 2016. It’s in the drive, they say.

Which leads us to today, the beginning of a new chapter, marked by a new tiger logo and a new tagline – Inspiring Connections. The familiar shield is no more, and the shape is now circular. The tiger has been uncaged, Proton says. The beast itself has a new look, with different levels of shading to give it a sense of depth. It enters the circle from the left side, like an arrow to these eyes.

The new “Inspiring Connections” slogan “encapsulates the brand’s aspiration of utilising technology and mobility to help make human connections that inspired a successful life,” Proton explains. The upcoming CKD locally assembled Proton X70 will be the first model to wear the new badge. Full rationale behind the new branding here.

Logo aside, the Proton script has also evolved over the decades, becoming softer and more modern as the company progressed. Traditionally displayed on the boot of its sedans and aerobacks, the latest iteration of the rear Proton script is spaced out, positioned centrally between the tail lamps. Which is your favourite Proton logo?

GALLERY: Proton’s logo journey, since 1985