paultan.org PACE 2019 – 399 vehicles worth over RM91.5 million sold, 22k visitors over two days!

<em>paultan.org</em> PACE 2019 – 399 vehicles worth over RM91.5 million sold, 22k visitors over two days!

Exceeding expectations and defying odds. If we could sum up last weekend’s paultan.org PACE 2019 show, co-sponsored by Michelin and TyrePlus, that would be it. Held over the November 2-3 weekend at the Setia City Convention Centre, the second edition of our Premium Auto Car Expo drew over 22,000 visitors over two days, which is 11.1% more people than last year. During peak hours, we had around 2,000 visitors in the hall.

That would have been an achievement in itself, and for many shows, visitor count is the focus. But PACE is all about results and selling premium cars – we bring together the best deals under one roof, and target the correct crowd to take advantage of those deals. Many of you did exactly that, and in just one weekend, a total of 399 vehicles worth over RM91.5 million were sold at PACE!

That’s an 86% jump from the inaugural PACE 2018‘s final tally (214 cars worth over RM50 million), made even more impressive by the fact that premium car sales have gone down by 20-30% year-on-year. Bear in mind that we’re talking about cars costing RM150k and above (the baseline price we’ve set for new cars at PACE), and word on the ground is that currently, the Malaysian economy isn’t exactly in the pink of health.

Of the 399 vehicles sold (400 would have been a nice round number, but we failed to get our man Danny to open his wallet), 272 were new cars and 87 were pre-owned cars. Due to popular demand, we’ve opened PACE to premium motorcycle brands, and 40 superbikes were registered over two days.

Once again, these are top end machines from Harley-Davidson (37 units, including a few units of the Road Glide priced at RM200k each) and BMW Motorrad – the latter sold one unit of the R 1250 R, R 1250 RS and S 1000 RR each. The three BMW bikes were launched in Malaysia just a day before PACE opened its doors. Honestly, we were as astonished as the motorcycle distributors at the tremendous response.

Our main focus will always be on cars, and BMW/MINI and Mercedes-Benz – represented by top dealers Auto Bavaria and Hap Seng Star – shifted 153 cars and 97 cars respectively, while Volkswagen sold 56 units. All three German brands surpassed their PACE 2018 total. In fact, most of our exhibitors exceeded their targets, and high end models sold included the likes of the Mercedes-Benz S560e and BMW 740Le limos, and the Audi Q8 flagship SUV. Across the aisle, someone signed on a Range Rover Velar.

Premium and performance goes hand in hand, and we’re happy to report that the units of the Renault Megane RS and Volkswagen Golf R hot hatchbacks, plus a few MINI John Cooper Works models, were registered at PACE 2019.

Our exhibitors also took the opportunity to showcase new or upcoming models at PACE – visitors had the chance to check out the second-generation Range Rover Evoque, facelifted Renault Koleos, new Audi Q3, the limited edition Volkswagen Beetle Retro edition and Mazda CX-8. For something different, very few can beat the uniqueness of Malaysia’s bespoke carmaker Bufori, which brought out the Geneva and working prototypes of its upcoming CS coupe.

The fact that PACE 2019 sales spiked in an auto market that isn’t rosy is proof that a targeting the right crowd is all-important for a sales-focused show. Registrations were up 86% on the back of 11% visitor growth, which means that the leads were of high quality. Where did we find this quality crowd?

Here, at paultan.org, of course. We know this because all marketing and promotions for PACE 2019 were done exclusively on Driven’s digital properties. We experimented with a small portion of external advertising for our inaugural show last year, but decided on fully trusting our own platform and reach this time around. The results are a testament of paultan.org‘s unrivalled and unique position as the top daily provider of motoring content to Malaysians.

PACE 2019 would not have been a success without the support of co-sponsors Michelin and TyrePlus, and partners Audi, BMW, Bufori, Jaguar, Land Rover, Mazda, Mercedes-Benz, Renault, Subaru, Volkswagen, Volvo, Harley-Davidson, 3M, Babel Fit, Kuzig Glanz and Reebonz. While we’ve worked hard on this project, it would still not have been a success without the support of you, dear reader. Thank you.

Of course, PACE will return next year for a third edition, but before that, and due to popular demand, we will be kickstarting a new sales event called paultan.org ACE (Auto Car Expo) for mass market brands. The inaugural ACE 2020 will be held before the Hari Raya holiday period next year. We’re working on some really good deals for you, so stay tuned!

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Paul Tan

After dabbling for years in the IT industry, Paul Tan initially began this site as a general blog covering various topics of personal interest. With an increasing number of readers paying rapt attention to the motoring stories, one thing led to another and the rest, as they say, is history.

 

Comments

  • seancorr (Member) on Nov 08, 2019 at 10:14 pm

    Kudos to the paultan team, you’ve come a long way from being just an auto blog run by the man himself.

    Like or Dislike: Thumb up 24 Thumb down 1
    • 4bini on Nov 09, 2019 at 12:15 pm

      Well done Paul Tan team. You have done well. Now with good governance, people are willing to spend money and buy cars and bikes. Well done!!!

      Like or Dislike: Thumb up 2 Thumb down 11
    • BRAVO BRAVO BRAVO PAUL TAN on Nov 09, 2019 at 12:30 pm

      I wish our local AP holders can learn from Paul Tan and team how to focus and do well in life instead of getting FREE APs and hiring just Bangladeshi workers or selling the APs to other people to open car business

      Like or Dislike: Thumb up 6 Thumb down 6
    • He knows how to re-invent himself because he knows he has to pay for his kids education all by himself

      Like or Dislike: Thumb up 9 Thumb down 5
      • Awang Selamat on Nov 11, 2019 at 9:32 am

        Well said, some of us cannot simply get biasiswa despite failing exams.

        Like or Dislike: Thumb up 0 Thumb down 1
  • RAJA KAMARUL on Nov 09, 2019 at 7:24 am

    Tsk tsk tsk, Danny! Should have taken one for the team…

    Like or Dislike: Thumb up 8 Thumb down 1
    • Awang Selamat on Nov 11, 2019 at 9:44 am

      When you sweat and do hard work, it always pays. This is something 20 million people in Malaysia need to learn

      Not everything is lepak and rilaks

      Like or Dislike: Thumb up 0 Thumb down 2
  • swoosh3553 on Nov 09, 2019 at 8:37 am

    The auto industry is not in the pink of health… and yet, records sales of almost RM100mil in 2 days! And some say budget 2020 that is targeted towards the M40-B40 is not enough…. Well, T40 and most likely M40s are the ones splashing in those. I am lost in words… I have worked so hard and extra hours with good perception from employers, but yet, any incremental paycheck is not enough to cover increasing cost of living. Well…. need to consider doing double job as well as part time…as long as still can talk, touch and walk

    Like or Dislike: Thumb up 25 Thumb down 5
    • 4bini on Nov 09, 2019 at 12:23 pm

      work hard instead f complaining. I do 3 jobs. Why don’t you do the same too?

      If you work hard and have 1 wife and a small family, everything also you can afford.

      Problem with people, they want to have many when they cannot afford.

      Like or Dislike: Thumb up 3 Thumb down 23
      • Not Toyota Fan on Nov 09, 2019 at 4:42 pm

        So, moral of the story is dont be like you, work 3 jobs to support 4 bini.

        Love your last line btw, “want to have many when they cannot afford”, described you exactly to a T.

        Like or Dislike: Thumb up 12 Thumb down 1
      • swoosh3553 on Nov 11, 2019 at 8:02 am

        I am assuming you are one of those that contributed the RM100mil sales in PACE since u have worked hard with 3 jobs until u can afford it. Well, I have worked hard and may also afford it, but there are more practical things that I should spend my 300K on rather than a premium make car! Anyway, I do NOT want to work 3 jobs and not have any family time as I assumed you are in! Chill bro….

        Like or Dislike: Thumb up 2 Thumb down 0
      • Awang Selamat on Nov 11, 2019 at 9:35 am

        ride kapchai also still cari lebih. This is the problem in Malaysia

        Like or Dislike: Thumb up 0 Thumb down 2
  • vivizurianti on Nov 09, 2019 at 10:52 am

    Syukur and syabas…Malaysia economy very very good. Proven by the booking of cars.

    Enjoy motoring and dont forget to service the monthly installment

    Like or Dislike: Thumb up 1 Thumb down 7
    • The Truth About Car Sales on Nov 09, 2019 at 12:32 pm

      This is only exclusive to certain people who like to buy cars and show off. This usually happens just after Raya. Most number of Tarik baliks and Sambung Bayar

      Like or Dislike: Thumb up 0 Thumb down 8
      • Veyron Owner on Nov 09, 2019 at 11:49 pm

        Hari Raya is still far far away, no need to syiok sendiri here. All these cars are for CNY and if what you said is true most will be tarik baliks and sambung bayar after CNY.

        Like or Dislike: Thumb up 9 Thumb down 1
        • Awang Selamat on Nov 11, 2019 at 9:34 am

          In Malaysia we all know who are the loan defaulters. Those that cannot live within their means. Kasihan

          Like or Dislike: Thumb up 0 Thumb down 2
  • Spoovans on Nov 09, 2019 at 11:24 am

    Whoa… Article syok sendiri… Tabik.. Paultan

    Like or Dislike: Thumb up 9 Thumb down 4
    • 4bini on Nov 09, 2019 at 12:20 pm

      Don’t be negative and jeles. Paul Tan worked hard to make this a success. This is something the majority need to learn. Instead of asking bantuan kerajaan and handouts all the time, Paul Tan did this on his own.

      Learn from PT and his team how to work hard instead of jeles.

      Like or Dislike: Thumb up 3 Thumb down 11
  • practical car lovers on Nov 09, 2019 at 11:59 am

    congrats on the successful event. but the funny thing about economy are that when its not good, it would mostly affect low income earners. those on the T20 range are normally not affected. so thats why they can buy these ‘premium’ cars with no problem.

    Like or Dislike: Thumb up 7 Thumb down 1
  • 4bini on Nov 09, 2019 at 12:13 pm

    This is very good news. This can only mean one thing….economy is improving with good and honest governance.

    Like or Dislike: Thumb up 7 Thumb down 28
    • 4binitoo on Nov 10, 2019 at 7:59 am

      Haih syok sendiri. Palsukan Harapan

      Like or Dislike: Thumb up 10 Thumb down 5
      • Awang Selamat on Nov 11, 2019 at 9:40 am

        Economy is doing very well now because got no dedak takers. Well done PH. You have done well

        Like or Dislike: Thumb up 4 Thumb down 2
    • Awang Selamat on Nov 11, 2019 at 9:46 am

      https://paultan.org/2017/03/21/more-than-70-of-local-university-grads-choose-to-buy-foreign-vehicles-rather-than-the-national-car-proton/

      Malaysians prefer foreign makes so this is why sales so good

      Like or Dislike: Thumb up 1 Thumb down 1
  • 4bini on Nov 09, 2019 at 12:14 pm

    only loan rejected are those kapchai owners who got no money and want to buy big and fancy cars to show off to Opah in the kampung that they are doing well in bandar.

    Like or Dislike: Thumb up 2 Thumb down 23
    • Amran on Nov 09, 2019 at 11:45 pm

      Nobody buys kapcais on loan. Don’t try your lie here when you know nuts

      Like or Dislike: Thumb up 15 Thumb down 2
    • Oh English Oh ENglish on Nov 11, 2019 at 9:30 am

      This is why learning English is important. Writer says kapchai owners buying luxury cars not buying kapchai

      This is why Malaysia is going down the drain in education

      Like or Dislike: Thumb up 3 Thumb down 1
  • Mike Khoh on Nov 09, 2019 at 12:21 pm

    No need….just sambung bayar he lots to choose in fb posting. Sellers desperately seeking customers.

    Like or Dislike: Thumb up 0 Thumb down 0
    • Awang Selamat on Nov 11, 2019 at 9:51 am

      Every month polis say got thousands of sambung bayar. This must stop. Mostly Proton owners

      Like or Dislike: Thumb up 0 Thumb down 1
  • YB K. Kinte on Nov 09, 2019 at 12:28 pm

    This is BRAVO to you Paul Tan. You are great. Well done. Even you don’t have NAP and NEP to help you, you still make a success of yourself, your company and ALL Malaysians

    We are PROUD OF YOUYB

    Like or Dislike: Thumb up 12 Thumb down 20
    • Awang Selamat on Nov 11, 2019 at 9:42 am

      Without bantuan and tongkat, still Paul Tan can do so well. Well done Paul Tan.

      Teach Malaysians how to work hard and not goyang kaki in opis in Putrajaya

      Like or Dislike: Thumb up 4 Thumb down 2
  • Where is John and Gang? on Nov 09, 2019 at 12:37 pm

    John and gang BN Cybertroopers always say economy very bad.

    Looks like they have been lying!

    Economy bagus dan pulih!!!

    Like or Dislike: Thumb up 4 Thumb down 20
    • Lol..go ask bloomberg whether our economy good or bad..dun syok sendiri la

      Like or Dislike: Thumb up 13 Thumb down 0
      • Awang Selamat on Nov 11, 2019 at 9:31 am

        but last time BN say foreign media lie about us….why now ask foreign media. ha ha ha

        Like or Dislike: Thumb up 2 Thumb down 1
    • Veyron Owner on Nov 09, 2019 at 11:47 pm

      Only sold <400 cars and you say economy is bagus and pulih? Our economy condition so small can depend on 400 cars sold? Looks like we know who have been lying.

      Like or Dislike: Thumb up 10 Thumb down 0
      • Awang Selamat on Nov 11, 2019 at 9:32 am

        just like your comment that kapchai owners take loans. Learn English first.

        Like or Dislike: Thumb up 3 Thumb down 1
  • brandonlopez on Nov 09, 2019 at 6:48 pm

    Kudos to a successful event!

    Like or Dislike: Thumb up 4 Thumb down 1
  • swoosh3553 on Nov 11, 2019 at 8:03 am

    I am assuming you are one of those that contributed the RM100mil sales in PACE since u have worked hard with 3 jobs until u can afford it. Well, I have worked hard and may also afford it, but there are more practical things that I should spend my 300K on rather than a premium make car! Anyway, I do NOT want to work 3 jobs and not have any family time as I assumed you are in! Chill bro….

    Like or Dislike: Thumb up 1 Thumb down 0
  • Ex VGM staff on Nov 11, 2019 at 10:23 am

    That figure is nothing to boast about.

    Malaysia registers 550k news cars on average for the past 10 years.

    That is equivalent of putting 1,600 new cars on the road. Including sundays and public holidays.

    Divide that 399 by number of car companies there.. and you may get an average of 30 units per company for a period of 2 days.

    Like or Dislike: Thumb up 1 Thumb down 0
  • 399 vehicles over 22k visitors, a ratio of 1:55.
    But again the minimum retail of cars at the exhibit is rm150k. Not many that could afford it.. Its the numbers legit?

    Like or Dislike: Thumb up 3 Thumb down 0
  • with average 229k per vehicle sold…

    all prices are before discount? LOL.

    we all know perception can be deceiving.

    Like or Dislike: Thumb up 0 Thumb down 0
 

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