Proton sells 13,328 units in May 2025, up 6.1% YoY – YTD 61,087 units, 19.2% mkt share, exports up 36.6%

Proton sold 13,328 units in May 2025 (exports, smart and eMas included), charting a 6.1% year-on-year (YoY) jump, a 5% month-on-month increase and a third straight month of growth. March-May inclusive, YoY figures are up 10% to drive year-to-date (YTD) sales to 61,087 units. Based on an estimated 69,495-unit May total industry volume (TIV), Proton estimates both its May and YTD market share to be 19.2%.

The X70 grew 44% to close May with 982 units, allowing it to better its 2024 YTD sales by 53.1%. Meanwhile, 2,198 units of the X50 were sold in May for 9,704 units YTD, 14.3% ahead of its total from last year and keeping the B-SUV sales crown on its head. The X90 grew 15.5% to 224 units in May, still leading D-SUV sales in Malaysia.

Last month also saw 5,513 Sagas (+5.8% over April), 1,385 Personas (+4.3% over April), 1,763 S70s (2.7% over April) and 331 Iriz (+14.1%) sold, while Proton’s first EV, the eMas 7, managed 916 units including exports, pushing its YTD tally to 3,632 units (including 233 units outside Malaysia).

On exports (36.6% ahead of 2024), Proton has so far this year launched the CKD Saga in Egypt and held eMas 7-focused activities in Nepal and Singapore. June will see the carmaker launch the eMas 7 in Trinidad and Tobago, its second export market after Nepal – also a right-hand drive market. The Saga is the top export model (710 units), followed by the X50 (694 units, 360% YTD growth).

“After a slow start to 2025, sales of Proton vehicles have shown an upward trend over the last three months. This is a direct result of our promotion efforts as well as the strong attraction car buyers have to our range that offers stylish, technology driven products sold via an industry leading network of 3S/4S outlets. Going into the second half of 2025, Proton is confident we can maintain our momentum as we initiate a flurry of events and model introductions in line with the next phase of our overall business plan.

“The increased focus placed on growing export sales is paying short term dividends as we see an immediate uptick in volume. Penetrating and being successful in overseas markets requires long-term commitment and Proton is confident we can achieve our goals with a structured plan to manage our expansion,” said Proton CEO Dr Li Chunrong.

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