Lotus has announced that it is set to create more than 100 new jobs in the company. The recruitment drive follows a £100 million (RM493 million) investment signed off for it by DRB-Hicom earlier in the month, which the British automaker says will enable it to strengthen its engineering, productivity, efficiency and quality.
According to the company, which employs more than 1,100 staff across the UK, positions will open for 45 specialist engineers and 40 manufacturing operatives as well as 18 graduates.
It added that the engineering specialists and graduates would work on the development of new products within Lotus Engineering. The automaker said it’s creating the new positions in response to increased global demand for its sport cars and an anticipated rise in interest in its engineering consultancy services.
“It’s been a period of substantial change at Lotus and we are now in a strong position to expand our work on future products and to increase production in our manufacturing facilities,” said the company’s COO Aslam Farikullah.
“We want Lotus to be at the forefront of the global automotive industry and for us to remain competitive, we will introduce more exciting products – there has never been a better time to be part of the future of Lotus,” he added.
Last year, it was reported that DRB-Hicom rejected a £1 offer for Lotus and said it would stand by Lotus and nurse it back to health, something it’s doing with the pumping in of the £100 million investment.
Earlier this year, it was announced that the five Lotus concept cars unveiled in Paris in 2010 were not going to make it into production. The ‘Paris five’ were the Esprit, Elan, Eterne, Elite and the new Elise, which was supposed to replace the current one.
Replacements for the Exige and Evora are expected by 2015 or 2016, with a newly-developed platform and engine reportedly in the mix. It’ll be interesting to see what’s brewing in Hethel.
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AI-generated Summary ✨
The comments mainly express skepticism about Lotus's future under the recent £100 million investment, questioning whether it will lead to profitable, affordable sports cars or just more money-draining projects. Many believe Lotus remains a niche brand focusing on racing and handling, not mass-market performance models. Several comments criticize Proton and DRB-Hicom for inefficient management, unprofitability, and wasting money on Lotus without clear benefits. Others compare Lotus’s niche appeal to mainstream brands, suggesting a need for affordable, practical models for wider popularity. There’s concern that heavy investments won't translate into substantial returns, with some predicting Lotus may face financial issues or failure akin to previous brands. Overall, sentiments lean toward skepticism about the investment's effectiveness and concern over the long-term viability of Lotus.