At today’s 600,000-unit production milestone event at its Pegoh plant, Honda Malaysia also announced that despite the challenging market situation over the past year, it had surpassed the 100,000 unit sales mark in a current financial year (April 1, 2016 to March 31, 2017).
The final numbers will only be revealed once March comes to an end (which is tomorrow), but the current impression already eclipses the 2016 financial year sales figure of 91,533 units. The company added the 100k unit achievement will mark a successful and strong first quarter in 2017 for it.
Meanwhile, the new Honda BR-V – which was introduced here in January – is going great guns. In the first month, it received 4,000 bookings, and by February, it was reported that it had reached the 7,000 mark.
Earlier this month, this had swelled to 8,500 units. Today, the company revealed that the seven-seat offering with MPV functionality and SUV styling has achieved almost 10,000 bookings and more than 5,200 registrations since its launch.
The numbers are good enough to propel it into becoming the country’s best-selling vehicle in the MPV and utility segment. At today’s event, Noriaki Abe, Honda Motor’s COO of regional operations (Asia & Oceania) and president/CEO of Asian Honda Motor, revealed that the BR-V had taken the No. 1 spot in the segment for February 2017, outselling national offerings such as the Perodua Alza. No official numbers were however divulged.
The company also revealed new booking figures for the City facelift, which was launched earlier this month. In the first 10 days of it going on sale, bookings had reached the 2,000 unit mark, and as of today, it reported that number has risen to 3,000 units, 50% more than its monthly target.
Abe also commended Honda Malaysia for its number one spot in the non-national segment and being number two in the overall TIV list, and made special mention of the company’s market share performance from a global perspective.
For the first two months of 2017, Honda Malaysia was ranked first among all Honda automobile operations worldwide in terms of having the highest market share. It had a 19.2% market share in the country in January, and 18.1% in February. Last year, it was second in the automaker’s global automobile operation network in terms of market share ranking.