The Proton Persona Executive has officially been unveiled, a new trim level that slots above the base Super Value (SV) model and brings back most of the features that were removed from the lineup when the previous higher-end variants were discontinued. A stay of execution for the ageing Gen.2-based sedan, perhaps?
The exterior sees the return of a bodykit, rear lip spoiler, door visors, body colour door handles and front fog lights. New kit additions include seven-spoke 15-inch alloy wheels in a “Kaizer Silver” finish and a chrome finish for the decorative wings on the grille and boot lid.
The interior, on the other hand, has been reinstated with leather upholstery, height adjustment for the driver’s seat and audio controls on the steering wheel. Door mirror adjustment appears to remain manual and the rear seat backs fixed, but strangely you do get a Yes 4G mobile hotspot.
Mechanically, the Executive is identical to the SV, so the 1.6 litre Campro IAFM four-cylinder engine that produces 110 hp at 6,500 rpm and 148 Nm of torque at 4,000 rpm, the choice of a five-speed manual or four-speed automatic gearbox, four-wheel disc brakes and four-wheel independent suspension (MacPherson struts at the front, multi-links at the back) remain unchanged.
Also unchanged is the safety equipment – dual front airbags, front seat belt pre-tensioners and ABS with EBD are retained.
The Proton Persona Executive, now open for booking nationwide, is priced at RM49,938 (metallic RM50,388) for the manual and RM52,938 (metallic RM53,388) for the auto. Included with the car is a a two-year, 50,000-km manufacturer’s warranty. A new Elegant Brown shade joins the existing colour palette that includes Tranquility Black, Fire Red, Genetic Silver, Solid White, Bronze Garnet and Chiffon Green.
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AI-generated Summary ✨
Comments express disappointment and frustration regarding Proton's new Persona Executive trim, with many feeling the model is outdated—similar to Gen-2 and over 10 years old—yet still being re-released with minor updates. Critics highlight Proton's poor safety features, lack of innovation, and poor value, comparing it unfavorably to Japanese and Korean rivals. Several commenters feel Proton is simply clearing old stock through rebranding or trivial updates, questioning the company's strategic direction and R&D efforts. There is concern that Proton's persistent model recycling damages its brand reputation and resale value, with some urging Proton to focus on developing new, competitive cars. Overall, sentiments lean toward skepticism, disappointment, and criticism of Proton's management and product strategy.