Volvo V40: playful, sporty and luxurious all in one [AD]

Timeless design is a tricky thing to master. It’s one thing to stand out from the crowd, but there are times where “pushing the envelope” equates to nothing more than overdoing things. None of that is truer when it comes to cars.

The Volvo V40 is one such model that manages to find that sweet spot, combining Scandinavian design, craftsmanship and technology into a five-door hatchback body. If you’re looking to see just what the Swedes are capable of, the V40 is a good place to start.

We human beings are visual creatures, and a first impression of a car’s exterior design is often than not, a make or break case. Following a first look, the impending response can either be an encouraging, “I’m in love!” or loathing, “that’s hideous, get it away from me.”

With the V40, it is very often the former. Projecting a playful and sporty character, the V40’s premium look is garnished with certain design cues like the hook feature on the rear door flowing into the rear window line, a reference to the classic P1800 ES shooting brake and C30 hatchback.

Though it may pay homage to the past, the V40 also embodies its own contemporary identity as a counterweight. Its front end sports an upright grille that houses the Volvo Iron Mark. Though it may appear to be male gender symbol, the Iron Mark is actually the ancient chemical symbol for iron (fun fact).

Flanking the grille, you’ll find a pair of bi-xenon headlamps accentuated by LED daytime running lights. Elsewhere, the V40’s sculpted V-shaped bonnet and bumper edges provide the car with an athletic, muscular look. Viewed from the side, the coupe-like roofline provides a sleek profile, complimenting the car’s low stance.

Stepping inside, the cabin provides an inviting atmosphere featuring premium materials like leather and brush-finished trim pieces. This isn’t form without function either. The Swedish carmaker designed the V40’s interior with a strong emphasis on ergonomics, comfort and a sporty driving experience as well.

Other highlights like the Active TFT Crystal Display and centre stack are made exclusively to cater towards the driver’s needs, with easy-to-read graphics and ergonomic controls. The X-shaped seats also provide the necessary support and cushioning needed for most driving scenarios. When all is put together, it provides the definitive Scandinavian experience once you step inside.

Impressive as it may be, Volvo isn’t resting on its laurels. The next phase of the carmaker’s product updates will take the company to greater heights, and once again, design will take centre stage in this effort.

You’ve already seen what the company has to offer with its latest 90 Series models – the XC90, S90 and V90. One of the discerning highlights of these new Volvos are the T-shaped DRL lights or more commonly referred to as “Thor’s Hammer.”

According to Thomas Ingenlath, senior vice president of design at Volvo, the eye-catching DRLs along with a larger bonnet, sharpened shoulder connecting to the rear lights, and a more distinctive Iron Mark in the floating grille are just some of the design cues that will make their way into Volvo’s of the future, including the next generation of 40 Series vehicles.

“To me, Scandinavian Design according to Volvo is firmly rooted in the values of the Swedish society and the way of life enabled by this unique environment. Our approach goes beyond just bringing Scandinavian design items and signatures into our cars. Our job is to understand the spirit and the confidence that make Scandinavian design so special. Then we must translate it into car design,” said Ingenlath.

If you would like to find out more about the Volvo V40, click here.

GALLERY: Volvo V40