Buoyed by the release of the R 1300 GS and R 1300 GS Adventure, BMW Motorrad recorded the best sales in its history for the year 2024. A total of 210,408 bikes were sold last year, with BMW Motorrad’s home market of Germany contributing the largest share.
A total of 26,177 BMW motorcycles were sold in Germany, with 118,727 BMW two-wheelers sold across Europe. This represents an increase of 8% inn sales volume, with other major European markets for BMW Motorrad being France (20,693 units), Italy (16,617 units) and Spain (13,009 units).
Another contributor to BMW Motorrad’s sales was Central Europe, with 11,411 motorcycles leaving the showroom floor. This was a 12% increase in sales for BMW Motorrad in that region over the previous year.
Outside the continent, other major for the Munich firm were the US (17,272 units), Brazil (15,267 units), China (13,872 units) and India (8,301 units). The lion’s share of bikes sold came from BMW Motorrad’s legendary GS-series bike, with over 68,000 customers riding off with the R 1300 GS, R1300 GS Adventure and R 1250 GS.
As for BMW Motorrad’s superbike, 11,610 units were sold, with a total of 27,147 four-cylinder models – including the S 1000 R, S 1000 XR and the M variants – rolling out the door. Moving to the two-cylinder F-series bikes, 40,890 units were sold across the range, including the F 800 GS, F 900 GS, F 900 GS Adventure, F 900 R and the F 900 XR.
Down the range, the single-cylinder G-series – G 310 R, G 310 RR and G 310 GS – saw 22,339 units going to customers worldwide. In BMW Motorrad’s scooter catalogue, over 20,000 units of the C 400 X, C 400 GT and the electric CE 04 and CE 02 were sold in 2024.
