Proton eMas 7 deliveries reach 1,000 units in Malaysia – EV SUV commands 25% share of local EV market

Proton eMas 7 deliveries reach 1,000 units in Malaysia – EV SUV commands 25% share of local EV market

Pro-Net, the new energy vehicle (NEV) arm of Proton, has announced it has delivered 1,000 units of the eMas 7. This achievement comes a little over two months after the Proton’s first electric vehicle (EV) went on sale last December.

“The success of the eMas 7 is a reflection of our commitment to providing a compelling EV proposition that aligns with the needs of Malaysian consumers. Our goal is not just to sell cars but to foster a complete ecosystem that ensures a seamless and confident transition to electric mobility,” said Zhang Qiang, CEO of Pro-Net.

In an official release, the company said it had secured over 4,500 bookings for the eMas 7. It added that it was confident that the figure will increase to 6,000 bookings soon with the extension of a special launch package that provides exclusive pricing for the first 6,000 customers (previously 3,000).

With the promo, the base Prime variant retails for RM105,800 (instead of RM109,800), while the top-spec Premium can be had RM119,800 (instead of RM123,800) – these are on-the-road prices excluding insurance.

The eMas 7 was the best-selling EV in Malaysia in January this year, with 421 units registered according to data from the road transport department (JPJ). The company also noted the eMas 7 currently commands a 25% share of the local EV market.

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Gerard Lye

Originating from the corporate world with a background in finance and economics, Gerard's strong love for cars led him to take the plunge into the automotive media industry. It was only then did he realise that there are more things to a car than just horsepower count.

 

Comments

  • Kurious Worm on Mar 03, 2025 at 1:46 pm

    these numbers mean absolutely NOTHING in malaysia. because malaysians buy cars depending on price. Cheap = big sales.
    Proton being pampered and protected brand here, with big import duti making it a big seller means absolutely nothing to be proud of. It does say anything, except its cheap

    Like or Dislike: Thumb up 3 Thumb down 29
  • Syuertwe on Mar 03, 2025 at 6:09 pm

    1000 Made in Hangzhou, China CBUed eMas 7 with tiger badge.

    Like or Dislike: Thumb up 5 Thumb down 21
  • Make sense on Mar 04, 2025 at 8:55 am

    so 120million ringgit just flow to China. Whose the eediot that make this policy? jafrul?

    Like or Dislike: Thumb up 1 Thumb down 17
    • Mike Tee on Mar 05, 2025 at 12:27 pm

      50.1% owned by DRB Hicom but let’s not let facts get in the way of your sinophobia.

      When under Mitsubishi (what a winning car maker) did you bising ke?

      Like or Dislike: Thumb up 6 Thumb down 0
  • Geely Cina Car on Mar 04, 2025 at 10:54 am

    Well done.

    Like or Dislike: Thumb up 1 Thumb down 0
  • Therefore, a rough estimate is that Proton has generated approximately RM 112.8 million in revenue from the first 1,000 Proton e.Mas 7 deliveries.

    Like or Dislike: Thumb up 0 Thumb down 0
 

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