Italian marque Alfa Romeo is making a comeback to the US, starting with the limited edition Alfa Romeo 8c Competizione, a carbon fibre-built sports car based on a shortened version of the Maserati Coupe platform. Alfa Romeo has been missing from the USDM market since 1995, more than 10 years ago.
The Alfa Romeo 8c Competizione will be powered by a Maserati 4.2-litre V-8 engine producing over 400 horses. Joining the 8c Competizione coupe in 2009 will be a soft top version known as the 8C Spider. 250 of the cars will make their way to the US market, which is about half of the total limited edition production planned worldwide.
These cars will carry price tags of around US$200,000, and it is hoped that the cars will create a halo effect to reintroduce Alfa Romeo as a sporty marque in the US market, paving way for more volume production models in 2010. The volume production models are expected to be the Spider, Brera coupe and a lengthened 159 sedan to suit US market conditions. Alfa Romeo will leverage on the Maserati dealership network already established in the US – about 47 of them.