Proton Singapore Pte Ltd has launched the Proton Satria Neo 3-door hatchback in Singapore, with only the H-Line model being offered at SG$51,488 for the automatic transmission model and SG$48,988 for the manual transmission model.
As a comparison, the Mazda3 5-door hatchback 1.6 Auto sells for SG$60,800, the Chevrolet Optra 5-door hatchback automatic goes for SG$58,488, the Kia Cerato 1.6 Auto 5-door hatchback goes for SG$48,499, while the manual Cerato goes for SG$45,499. The Cerato is actually Kia’s replacement for the Sephia. The Kia Rio 5-door hatchback is even cheaper at SG$43,499 for the manual and SG$46,499 for the automatic. It looks like Proton is pricing the Satria Neo in between the Mazda3 hatch and the Kia Cerato hatch.
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AI-generated Summary ✨
Comments highlight concerns about Proton's pricing, quality, and brand perception in Singapore, with many believing the Neo may struggle to sell due to its higher price and compare unfavorably to Japanese and Korean models like Mazda3, Mitsubishi Lancer, and Hyundai Getz, which offer better quality or value. Several comments criticize Proton's reputation and question whether Malaysians will support their national car abroad. Others suggest Proton should lower prices or improve quality to be competitive. There’s skepticism over Proton’s export strategy, with some mentioning that Proton cars are rarely seen in Singapore and that the market prefers Japanese brands. Overall, comments reflect doubts about Proton's ability to succeed internationally, emphasizing brand image, quality, and price competitiveness as key factors.