Mitsubishi i MiEV

Mitsubishi has proposed a new business model for its business in Europe, with both product offering and management structure changes to reflect the new way it is taking forward. They want to switch from a mainly SUV nameplate in Europe to one focused on environmentally friendly passenger cars and crossovers. This will probably begin with the Mitsubishi i MiEV (shown above), which will also be sold in Europe by PSA.

Design & Engineering functions will be located to a central hiub in Japan, shifting its product planning strategy from one that is regional-based to a new global car strategy. It’s also proposed that all vehicle-related functions such as Sales, Marketing, Product Management, Business Planning, etc be relocated back to Japan.

Support functions like logistics, planning, ordering, finance and HR would remain in Europe but will be trimmed to be leaner. Aftersales functions including sales and marketing of parts and accessories, technical services and training would be moved to MMC’s European Parts Distribution Centre in The Netherlands.