With some reports claiming that Proton will offload 40% of wholly-owned subsidiary Lotus to the British brand’s management team, Proton Holdings Bhd has reiterated that Lotus Group International Ltd is not for sale at this point in time. The national carmaker said this in a filing to Bursa Malaysia.
Proton said that it had over the years received several unsolicited offers for a stake in Lotus and had taken cognisance of such offers. The statement added that Lotus would continue to be a strategic entity within Proton and its technology catalyst. However, as a proactive business entity, it said Proton would continue to initiate and consider viable business opportunities and arrangements which would benefit and add value to the group’s interests.
Proton would make relevant announcements at an appropriate time, the statement added. Notice that Lotus is not for sale only “at this point in time” which could also mean that a sale might be considered later on. That’s just pure speculation of course, but should the engineering experts be on the market, there will be no shortage of takers.
Meanwhile, Lotus is set for a brand relaunch, which could be presented at the Paris Motor Show in October. The maker of the Elise and Evora has hired McCann Erickson Central to create a new brand identity, “web solutions” for both Lotus Cars and Lotus Engineering, support materials, a new brochure suite and support for the Paris launch.
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AI-generated Summary ✨
Many comments express dissatisfaction with Proton's quality, design, and management, criticizing past decisions like rebadging models and reliance on outdated technology. There is concern that losing Lotus would harm Proton’s brand, handling, and technological development, despite some critics questioning Lotus’s profitability. Several commentators support keeping Lotus for its engineering expertise, brand value, and contribution to Proton's global competitiveness. Arguments also highlight protectionist policies in Korea and Japan as models for Proton's strategic protection of local industry. Overall, sentiments lean towards defending Lotus as a valuable asset for Proton, while some acknowledge past issues and emphasize the need for better integration and innovation. Off-topic political and economic debates are generally filtered, focusing instead on the strategic importance of Lotus to Proton’s future.